UX & Web Design Master Course: Strategy, Design, Development

In partnership With

Udemy

4.5

(13,268)

Topic:

Learn how to apply User Experience (UX) principles to your website designs, code a variety of sites, and increase sales!

What you'll learn:

A clear understanding of the principles and benefits of good UX and how to apply it to your website
A strategy for making sure you know what people need from your website, and what you or your client needs from it in order to succeed
The confidence to know what information should be included in your website, and how to design it to increase conversions
The ability to code a variety of websites with HTML, CSS, WordPress, and other tools

Requirements:

Need a willingness to learn!
Adobe Photoshop Free Trial version
Axure RP Free Trial version
In order to install and configure WordPress for the last two sections, you will need a hosting plan, either paid or free (Google "free WordPress hosting" for options)

Description:

This course will teach you everything you need to know about UX, including design, content, and coding. And you'll learn from the ground up, so it doesn't matter how much experience you have when you start.

You'll be exposed to principles and strategies, but, more importantly, you'll learn how to actually apply these abstract concepts by coding three different websites for three very different audiences.

Improve Your Website with UX Strategies

Apply UX strategies to a site's content & design
Understand Information Architecture to enhance the content on your website
Know what dictates how your website should look
Design and code a B2B website, a B2C blog, and an ecommerce site

Understand UX and Learn How to Develop Winning Websites

This course will help you stand out as a web designer, teaching you how to apply User Experience (UX) strategies that will make every site you build useful, usable, and valuable.

Reinforce what you're learning using the bonus 30-page downloadable UX Guidebook. Filled with exercises and activities, the UX Guidebook is a great tool to reference as you progress through the course, or while developing your own custom sites.

You'll also get hands-on experience designing and coding three different types of sites. This will give you the confidence to pursue similar projects if you're already a website designer, if you want to get into web design, or if you want to enhance your current business site.

Contents and Overview

Even if you're a complete beginner, this course will show you how to make a website functional, attractive and successful. It will walk you through all of the steps required to enhance the User Experience on any site, right down to the code, content, and design.

You'll begin by defining who your website users are and what they expect from the website. You'll also learn how business goals — yours or your client's — have to be uncovered and addressed for site success.

You'll learn what questions to ask both groups, and you'll use the answers to inform your content and design decisions.

Next, you'll dig into Information Architecture (IA), which looks at the content on your website, how you should categorize it, what you should call it, and more.

This will lay the foundation on which you can further build out your website to make users flock to it, stay on it, and hopefully make purchases.

Plus, you'll tackle how to design your website depending upon who your visitors are, whether your website is B2B (business-to-business), B2C (business-to-consumer), or an ecommerce site for selling products online.

Different audiences have different needs, so learning what your target user expects from your site means you'll be able to design and build a site that meets those expectations and leads to greater conversions.

In addition to knowing what you need to put into your website to make it stand out from the crowd, you'll also learn how to identify and remove UX- and UI-related obstacles.

The ability to see and solve these problems will ensure every website you build moving forward will be useful, usable and valuable to the people who use it.

Most importantly, you'll then learn how to actually build and code these types of sites using HTML, CSS, WordPress, and more.

You'll not only know how to effectively design B2B, B2C, and ecommerce sites, but you'll also know exactly how to develop these sites, from start to finish.

By the end of this course, you'll have an in-depth understanding of UX and web design, as well as the tools to develop a variety of sites with the right code.

You'll know why UX is so important to both users and businesses, what content is needed on a site, what UI design is appropriate, and how to transform your vision into a fully functional website using the most effective tools available.

Who this course is for:

New or established business owners who want to gain more from their online presence
Beginners who want to learn UX, web design and/or development
Website designers who want to enhance their skills
Print designers who want to move into web design

Course

Beginner

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Certifications

Certifications related to Digital Design or Responsive Web Design or UI Design or UX Design or Web Design

Visual Design Accelerator

General Assembly’s Visual Design course helps you explore the art and science of visual communication and the process of creating beautiful digital products. Create a production- ready composition for a responsive webpage, conveying your vision through typography, layout, and color. You’ll learn to give and receive design critique and implement feedback to improve your designs.

What you'll accomplish

This is a beginner-friendly program with no prerequisites, although many students have used software such as Photoshop, Sketch, Figma, or Adobe XD* previously and may be familiar with basic design principles. Beginners will have access to optional tutorials to practice using software and boost their confidence ahead of class. Throughout this expert-designed program, you’ll:

Conduct research to inform content strategy and design decisions.
Create a digital design solution that balances client needs and user goals.
Design digital layouts with industry-standard tools such as Figma and Sketch.
Implement visual design best practices in composition, typography, imagery, and colors.
Communicate design decisions to stakeholders and collaborators.
Apply what you’ve learned to create a portfolio project: a production-ready mockup for a responsive webpage and a presentation deck to document your process.

Why General Assembly

Since 2011, General Assembly has graduated more than 40,000 students worldwide from the full time & part time courses. During the 2020 hiring shutdown, GA's students, instructors, and career coaches never lost focus, and the KPMG-validated numbers in their Outcomes report reflect it. *For students who graduated in 2020 — the peak of the pandemic — 74.4% of those who participated in GA's full-time Career Services program landed jobs within six months of graduation. General Assembly is proud of their grads + teams' relentless dedication and to see those numbers rising. Download the report here.

Your next step? Submit an application to talk to the General Assembly Admissions team

_{Note: reviews are referenced from Career Karma - https://careerkarma.com/schools/general-assembly}

General Assembly

UX Design Accelerator

Learn the tools and techniques to design products that are equal parts useful, functional, and delightful. Focusing on both theoretical frameworks and practical applications, students in General Assembly’s User Experience Design course will develop a portfolio project of their choosing — receiving expert feedback along the way.

What you'll accomplish

This is a beginner-friendly program with no prerequisites, although many students are familiar with digital design concepts. Whether you’re new to the field or you’re looking to formalize your practice, our curriculum helps you gain fluency in end-to-end UX processes, tools and documentation and put them to work for you, your company, and your career. Throughout this expert-designed program, you’ll:

Discover how to identify, ideate, articulate, and develop design solutions for UX challenges.
Describe how UX designers work with product managers, developers, and visual designers.
Explore the current UX design landscape through relevant, real-world examples.
Develop and document personas, journey maps, user flows, and annotated wireframes.
Utilize industry-standard tools to propose and refine design decisions.
Apply what you’ve learned to create a portfolio project: a new or redesigned digital product experience.

Why General Assembly

Your next step? Submit an application to talk to the General Assembly Admissions team

_{Note: reviews are referenced from Career Karma - https://careerkarma.com/schools/general-assembly}

General Assembly

User Experience Design Immersive

General Assembly’s User Experience Design Immersive is a transformative course designed for you to get the necessary skills for a UX Design role in three months.

The User Experience Design bootcamp is led by instructors who are expert practitioners in their field, supported by career coaches that work with you since day one and enhanced by a career services team that is constantly in talks with employers about their UX Design hiring needs.

What you'll accomplish

As a graduate, you’ll have a portfolio of projects that show your creative and technical ability to launch the next generation of successful apps, websites and digital experiences. Throughout this program, you will:

Identify and implement the most effective methods of user research to gain a deeper understanding of what users want and need.
Use interaction and visual design techniques to craft a dynamic digital product that brings delight and function to users.
Conduct usability testing to make product experiences more accessible for diverse user populations and environments.
Learn best practices for working within a product team, employing product management techniques and evaluating technical constraints to better collaborate with developers.
Produce polished design documentation, including wireframes and prototypes, to articulate design decisions to clients and stakeholders.
Prepare for the world of work, compiling a professional-grade portfolio of solo, group, and client projects.

Prerequisites

This is a beginner-friendly program with no prerequisites, although many students are familiar with common tools for graphic and web designers and some may have had exposure to UX concepts in the past. The General Assembly curriculum helps you gain fluency in end-to-end UX processes, tools, and documentation and put them to work on the path to a new career as a User Experience Designer.

Why General Assembly

Your next step? Submit an application to talk to the General Assembly Admissions team

_{Note: reviews are referenced from Career Karma - https://careerkarma.com/schools/general-assembly}

General Assembly

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