Master Digital Product Design: UX Research & UI Design

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Topic:

A complete design education for product designers: Research the user experience, then design a great user interface

What you'll learn:

Critical Thinking
User Interface Design
User Experience Research
Some Relevant Design History
History of Digital Product Design
Design Processes
How Human Perception Works
Increased Creativity
Usability Testing
Applied Psychology in Design

Requirements:

Pencil and paper
Computer
A free or paid Figma account (I will show you how to set this up)
An open mind
Desire to learn and a willingness to be challenged.

Description:

Digital products are more abstract and complex than any product we've designed before. People are using their digital devices faster, with less conscious thought and more distracted than ever in history.

These issues present new challenges that require a new kind of design team to address. These design teams need to understand a complex range of behavioral psychology, perception, creativity, business. They need to understand what has come before, the history of design didn't start with the iPhone. The history of product design started with the history of products!

I created this course out of frustration. Frustration that design education has been reduced to a handful of feel good quotes, an ineffective standardized design process, unquestioned research activities and no mention of philosophy or critical thought. We are designing the most complex product in history for the most distracted users. We're expecting designers to work with an embarrassingly narrow understanding of design. I had to create this course for them, I had to create The Master Digital Product Design Course because no one else was doing it ;)

The Master Digital Product Design Course will give you everything you need to start designing products people love. It will take time and I advise you to work through all the exercises over a period over several months, leaving time for reflection and experimentation. This is not a fast track to any design job, this is a slow track to a great career.

What do I get with this course?

This course comprises of 12 modules, each around an hour long. Each module contains high-quality explainer videos with multiple activities and downloadable worksheets. Every video has resource links for further reading to ensure you get a range of opinions and allow you to dig deeper into topics that interest or apply to you.

The modules will cover a unique range of topics that I believe are missing from the majority of modern design curriculums. The 12 sections are:

Introduction: background into the industry and some of the problems
What is Design?: looking at, where design came from and some misconceptions about how to design
Design Process: the elements of a design process. You'll then create your design process
Critical Thinking: the core skill to design effectively, how to challenge ideas, especially your own
Experience Economy: experience is vital to create products people love, yet most people are ignoring it!
Creativity: you can learn to be creative, I'll show you what it is and how to get it!
Perception: looking at how people see the world and how we can design for them (people)
Usability: let's make sure your product is easy to use and doesn't frustrate
Figma: is a rapid design and prototyping tool, you'll learn to mock up your designs
Form & Function: why your product has to look good and what to do about it
Minimalism: minimalism is hard and we often get it wrong
Balance: you can have too much of anything. lets balance standards with trends

Is this course for me?

I created The Master Digital Product Design Course to fill many of the holes in other product design courses, for this reason, I believe it'll be useful for a seasoned designer. I've also created it with the beginner in mind so if you have never designed anything you will be just at home (and everyone has designed something before, you just don't know it!).

As well as designers I also had in mind all the people who project manage, own or develop digital products. I believe there is a lot of interesting materials that will help the whole business think differently about creating digital products.

Who this course is for:

Junior or aspiring product designer
Product owners or managers
Software Engineers
User experience designers
User interface designers
Entrepreneurs

Course

Beginner

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General Assembly’s Visual Design course helps you explore the art and science of visual communication and the process of creating beautiful digital products. Create a production- ready composition for a responsive webpage, conveying your vision through typography, layout, and color. You’ll learn to give and receive design critique and implement feedback to improve your designs.

What you'll accomplish

This is a beginner-friendly program with no prerequisites, although many students have used software such as Photoshop, Sketch, Figma, or Adobe XD* previously and may be familiar with basic design principles. Beginners will have access to optional tutorials to practice using software and boost their confidence ahead of class. Throughout this expert-designed program, you’ll:

Conduct research to inform content strategy and design decisions.
Create a digital design solution that balances client needs and user goals.
Design digital layouts with industry-standard tools such as Figma and Sketch.
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Communicate design decisions to stakeholders and collaborators.
Apply what you’ve learned to create a portfolio project: a production-ready mockup for a responsive webpage and a presentation deck to document your process.

Why General Assembly

Since 2011, General Assembly has graduated more than 40,000 students worldwide from the full time & part time courses. During the 2020 hiring shutdown, GA's students, instructors, and career coaches never lost focus, and the KPMG-validated numbers in their Outcomes report reflect it. *For students who graduated in 2020 — the peak of the pandemic — 74.4% of those who participated in GA's full-time Career Services program landed jobs within six months of graduation. General Assembly is proud of their grads + teams' relentless dedication and to see those numbers rising. Download the report here.

Your next step? Submit an application to talk to the General Assembly Admissions team

_{Note: reviews are referenced from Career Karma - https://careerkarma.com/schools/general-assembly}

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UX Design Accelerator

Learn the tools and techniques to design products that are equal parts useful, functional, and delightful. Focusing on both theoretical frameworks and practical applications, students in General Assembly’s User Experience Design course will develop a portfolio project of their choosing — receiving expert feedback along the way.

What you'll accomplish

This is a beginner-friendly program with no prerequisites, although many students are familiar with digital design concepts. Whether you’re new to the field or you’re looking to formalize your practice, our curriculum helps you gain fluency in end-to-end UX processes, tools and documentation and put them to work for you, your company, and your career. Throughout this expert-designed program, you’ll:

Discover how to identify, ideate, articulate, and develop design solutions for UX challenges.
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Explore the current UX design landscape through relevant, real-world examples.
Develop and document personas, journey maps, user flows, and annotated wireframes.
Utilize industry-standard tools to propose and refine design decisions.
Apply what you’ve learned to create a portfolio project: a new or redesigned digital product experience.

Why General Assembly

Your next step? Submit an application to talk to the General Assembly Admissions team

_{Note: reviews are referenced from Career Karma - https://careerkarma.com/schools/general-assembly}

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User Experience Design Immersive

General Assembly’s User Experience Design Immersive is a transformative course designed for you to get the necessary skills for a UX Design role in three months.

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What you'll accomplish

As a graduate, you’ll have a portfolio of projects that show your creative and technical ability to launch the next generation of successful apps, websites and digital experiences. Throughout this program, you will:

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Produce polished design documentation, including wireframes and prototypes, to articulate design decisions to clients and stakeholders.
Prepare for the world of work, compiling a professional-grade portfolio of solo, group, and client projects.

Prerequisites

This is a beginner-friendly program with no prerequisites, although many students are familiar with common tools for graphic and web designers and some may have had exposure to UX concepts in the past. The General Assembly curriculum helps you gain fluency in end-to-end UX processes, tools, and documentation and put them to work on the path to a new career as a User Experience Designer.

Why General Assembly

Your next step? Submit an application to talk to the General Assembly Admissions team

_{Note: reviews are referenced from Career Karma - https://careerkarma.com/schools/general-assembly}

General Assembly

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