UX Design & Research: Better UX using Heuristic Evaluation

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Udemy

Right from ordering food to booking flights to even finding a partner, we use in-numerous apps and websites on a daily basis. Some of these apps and websites are intuitive and easy to use while others are horrible and frustrating.

So what differentiates a good app or a website from a bad one?

Although there can be multiple factors responsible for this, but Usability is definitely one of them. Usability means providing users with the ability to achieve their goal with minimal efforts in least possible time.

Good usability leads to:

1. Better Conversion Rates

2. Improved Customer Retention

3. Reduced Support Costs

4. Increased Productivity and

5. Greater User Satisfaction.

Now as we know the importance of usability, the million dollar question here is how to evaluate usability and not just evaluate but how to improve usability of an app or a website.

If you are also wondering about these questions, then you have come to the right place.

I am Aman Gupta, your instructor for this course. I have been studying and implementing UX design principles for the last 12 years. I have specifically created this course to help you understand usability and the ways to evaluate usability of any user interface.

Who should take this course?

Whether you are a designer, developer, product manager or a startup founder this course would really prove beneficial to you. This course will teach you practical guidelines that you will be able to use immediately in your job to create world class products and interfaces. I can confidently say that by the end of this course you will be able to evaluate a website or an app for its usability and not just evaluate you would be able to provide suggestions to improve its usability.

Additionally, for designers and product managers who are looking for new career opportunities, this course is really worth a shot. Generally as a part of the recruitment process for these profiles, companies ask applicants to review a product and provide suggestions for improvements in the same. And I can assure you that the framework and techniques discussed in this course will really come in handy to ace these product review assignments. Although there are different sets of guidelines available for evaluating the usability of an app or a website, but in this course we would be primarily discussing the 10 Usability Heuristics given by Jakob Nielsen, as these are the most widely used guidelines across the world to evaluate any user interface.

With the help of real world examples, I will walk you through how these usability heuristics can be used to evaluate any user interface.

You would agree that the best way to learn is by getting your hands dirty. Therefore this course will not be limited to theory only, and will provide multiple exercise files and interfaces for you to work on. As a usability expert, you will be evaluating these interfaces and highlighting usability issues in them. Further, I will also be sharing my Usability findings for these products and user interfaces so that you can see how you performed.

So, does this all sound exciting to you? If yes I invite you to join this course and embark on this enthralling journey towards a better and an upskilled you. I welcome you all and hope to see you in the class!

Course

Intermediate

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UX Design Accelerator

Learn the tools and techniques to design products that are equal parts useful, functional, and delightful. Focusing on both theoretical frameworks and practical applications, students in General Assembly’s User Experience Design course will develop a portfolio project of their choosing — receiving expert feedback along the way.

What you'll accomplish

This is a beginner-friendly program with no prerequisites, although many students are familiar with digital design concepts. Whether you’re new to the field or you’re looking to formalize your practice, our curriculum helps you gain fluency in end-to-end UX processes, tools and documentation and put them to work for you, your company, and your career. Throughout this expert-designed program, you’ll:

Discover how to identify, ideate, articulate, and develop design solutions for UX challenges.
Describe how UX designers work with product managers, developers, and visual designers.
Explore the current UX design landscape through relevant, real-world examples.
Develop and document personas, journey maps, user flows, and annotated wireframes.
Utilize industry-standard tools to propose and refine design decisions.
Apply what you’ve learned to create a portfolio project: a new or redesigned digital product experience.

Why General Assembly

Since 2011, General Assembly has graduated more than 40,000 students worldwide from the full time & part time courses. During the 2020 hiring shutdown, GA's students, instructors, and career coaches never lost focus, and the KPMG-validated numbers in their Outcomes report reflect it. *For students who graduated in 2020 — the peak of the pandemic — 74.4% of those who participated in GA's full-time Career Services program landed jobs within six months of graduation. General Assembly is proud of their grads + teams' relentless dedication and to see those numbers rising. Download the report here.

Your next step? Submit an application to talk to the General Assembly Admissions team

_{Note: reviews are referenced from Career Karma - https://careerkarma.com/schools/general-assembly}

General Assembly

Software Engineering Bootcamp

General Assembly’s Software Engineering Immersive is a transformative course designed for you to get the necessary skills for a coding role in three months.

The Software Engineering bootcamp is led by instructors who are expert practitioners in their field, supported by career coaches that work with you since day one and enhanced by a career services team that is constantly in talks with employers about their tech hiring needs.

What you'll accomplish

As a graduate, you’ll have a portfolio of projects that show your knowledge of fundamental programming concepts, as well as experience with languages, frameworks, and libraries that employers demand. Throughout this expert-designed program, you’ll:

Create a front-end web application with modern JavaScript frameworks such as Angular or React.
Develop and deploy full-stack applications with in-demand technologies such as Ruby on Rails, Python with Django, and Express with Node.js.
Build secure full-stack applications by leveraging common design and architectural patterns like model–view–controller (MVC) and Representational State Transfer (REST).
Practice version control and collaborative software development with Git and GitHub.
Safely model and store data in SQL and NoSQL databases.
Consume and integrate third-party application programming interfaces (APIs) in an application.

Why General Assembly

Your next step? Submit an application to talk to the General Assembly Admissions team

_{Note: reviews are referenced from Career Karma - https://careerkarma.com/schools/general-assembly}

General Assembly

User Experience Design Immersive

General Assembly’s User Experience Design Immersive is a transformative course designed for you to get the necessary skills for a UX Design role in three months.

The User Experience Design bootcamp is led by instructors who are expert practitioners in their field, supported by career coaches that work with you since day one and enhanced by a career services team that is constantly in talks with employers about their UX Design hiring needs.

What you'll accomplish

As a graduate, you’ll have a portfolio of projects that show your creative and technical ability to launch the next generation of successful apps, websites and digital experiences. Throughout this program, you will:

Identify and implement the most effective methods of user research to gain a deeper understanding of what users want and need.
Use interaction and visual design techniques to craft a dynamic digital product that brings delight and function to users.
Conduct usability testing to make product experiences more accessible for diverse user populations and environments.
Learn best practices for working within a product team, employing product management techniques and evaluating technical constraints to better collaborate with developers.
Produce polished design documentation, including wireframes and prototypes, to articulate design decisions to clients and stakeholders.
Prepare for the world of work, compiling a professional-grade portfolio of solo, group, and client projects.

Prerequisites

This is a beginner-friendly program with no prerequisites, although many students are familiar with common tools for graphic and web designers and some may have had exposure to UX concepts in the past. The General Assembly curriculum helps you gain fluency in end-to-end UX processes, tools, and documentation and put them to work on the path to a new career as a User Experience Designer.

Why General Assembly

Your next step? Submit an application to talk to the General Assembly Admissions team

_{Note: reviews are referenced from Career Karma - https://careerkarma.com/schools/general-assembly}

General Assembly

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