Become a Growth Marketer: Learn Growth Marketing & Get a Job

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Udemy

4.1

(1,162)

Topic:

Learn the skills to start your career in Growth Marketing. 5 hours of basic, intermediate, & advanced marketing lessons

What You'll Learn:

Apply basic, intermediate, & advanced growth techniques to their own campaigns or their company's
Understand the basics of advertising psychology & persuasion
Design and start their own email advertising campaign
Design and predict their company or product's growth trajectory
Apply the traction model of distribution to their own venture or firm
Design and run their first Google adwords campaign
Design and run their own Facebook ads campaign
Analyze other types of advertising and their suitability for each campaign
Understand the basics of company and product branding
Look for and decide between available marketing & growth positions
Put together a personal portfolio that will increase their likelihood of being hired
Use tactics for using free work to increase their exposure before applying for jobs
Know what to expect during interviews for marketing positions

Requirements:

Familiarity with common businesses and common business concepts is helpful, but not required
No knowledge of marketing is required

Description:

Marketing is changing

Marketers no longer just sit in a room and come up with catch slogans like in Mad Men. They’re now required to be more analytical, more technical, and take ownership of a larger part of the traditional customer funnel

What does that mean?

It means that your traditional education and your traditional understanding of marketing are becoming obsolete. Companies are no longer hiring marketers to sit and watch over ad campaigns; they’re hiring marketers that can not only plan, design, and run their own campaigns but also influence and understand their products on a much deeper level

In this course we’re going to focus on both core marketing fundamentals but also on the more advanced growth marketing strategies that are becoming more and more in demand. We'll cover the basics that any marketer should know and then expand into day to day actionable skills you're going to be required to have. In the second portion of the course we'll focus on how you can set yourself up for success in the marketplace and how to find, vet, and lock down a job in Marketing or Growth.

Who should take this class?

The class is designed for 3 types of students:

1) Anyone with a passion for marketing and specifically wants to learn in demand growth marketing strategies

2) Anyone who wants to transition to marketing and get a job

3) Anyone who wants to apply growth techniques to their own ventures and run their campaigns the same way a professional firm would

Who this course is for:

Anyone who is interested in marketing and wants to start a career in it
Anyone with basic familiarity with marketing concepts that want to specifically learn the discipline growth marketing
Anyone looking to transition into marketing or growth
Anyone who is interested in running more efficient campaigns and employing professional long funnel approaches to their own ventures

Course

Beginner

Careers

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Jobs

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Certifications

Certifications related to Content Marketing or Growth Marketing or Marketing Strategy

Digital Marketing Accelerator

This digital marketing course is designed for students with a range of professional experiences — including beginners. You’ll take a deep dive into the essential channels and tactics behind effective campaigns. Get hands-on experience with social media, search strategy, conversion optimization, Google Analytics, and more.

You will concentrate on the most important tools for executing digital marketing strategies on the job. The program’s content is curated by the General Assembly digital marketing advisory board so that you are able to meet the evolving employer demands of a digital marketer.

What you'll accomplish

This course will equip you with the skills you need to be a productive and effective marketer and keep pace with an evolving digital landscape. You’ll learn current tools and best practices to drive sales leads, boost customer engagement, and help your brand stand out in a crowded market. Throughout this expert-designed program, you’ll:

Use a full arsenal of digital marketing tools, including Google AdWords and Facebook.
Design and execute comprehensive marketing plans through channels such as social media, search, email, and paid advertising.
Execute marketing strategy that’s powered by data and customer insight.
Measure and optimize performance for campaign success using Google Analytics.
Apply what you’ve learned to create a portfolio project: an end-to-end campaign that addresses a real-world growth problem.

Why General Assembly

Since 2011, General Assembly has graduated more than 40,000 students worldwide from the full time & part time courses. During the 2020 hiring shutdown, GA's students, instructors, and career coaches never lost focus, and the KPMG-validated numbers in their Outcomes report reflect it. *For students who graduated in 2020 — the peak of the pandemic — 74.4% of those who participated in GA's full-time Career Services program landed jobs within six months of graduation. General Assembly is proud of their grads + teams' relentless dedication and to see those numbers rising. Download the report here.

Your next step? Submit an application to talk to the General Assembly Admissions team

_{Note: reviews are referenced from Career Karma - https://careerkarma.com/schools/general-assembly}

Udacity

Beginner

3 months

5 hours

User Experience Design Immersive

General Assembly’s User Experience Design Immersive is a transformative course designed for you to get the necessary skills for a UX Design role in three months.

The User Experience Design bootcamp is led by instructors who are expert practitioners in their field, supported by career coaches that work with you since day one and enhanced by a career services team that is constantly in talks with employers about their UX Design hiring needs.

What you'll accomplish

As a graduate, you’ll have a portfolio of projects that show your creative and technical ability to launch the next generation of successful apps, websites and digital experiences. Throughout this program, you will:

Identify and implement the most effective methods of user research to gain a deeper understanding of what users want and need.
Use interaction and visual design techniques to craft a dynamic digital product that brings delight and function to users.
Conduct usability testing to make product experiences more accessible for diverse user populations and environments.
Learn best practices for working within a product team, employing product management techniques and evaluating technical constraints to better collaborate with developers.
Produce polished design documentation, including wireframes and prototypes, to articulate design decisions to clients and stakeholders.
Prepare for the world of work, compiling a professional-grade portfolio of solo, group, and client projects.

Prerequisites

This is a beginner-friendly program with no prerequisites, although many students are familiar with common tools for graphic and web designers and some may have had exposure to UX concepts in the past. The General Assembly curriculum helps you gain fluency in end-to-end UX processes, tools, and documentation and put them to work on the path to a new career as a User Experience Designer.

Why General Assembly

Your next step? Submit an application to talk to the General Assembly Admissions team

_{Note: reviews are referenced from Career Karma - https://careerkarma.com/schools/general-assembly}

Udacity

Beginner

3 months

5 hours

Marketing Analytics

In this program, you’ll learn foundational data skills, gain an in-depth understanding of Google Analytics and marketing analytics. You’ll learn to analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau.

Udacity

Beginner

3 months

5 hours