The Director of Influencer Marketing & PR will develop and execute a cutting-edge influencer and PR strategy for PopSockets, aiming to elevate brand desirability and drive impactful creator relationships. Responsibilities include leading strategy, managing campaigns, optimizing performance, and collaborating cross-functionally to shape brand narrative and equity.

Lead development and execution of 360° integrated marketing campaigns and seasonal launches. Own the integrated marketing calendar, author campaign briefs, align cross-functional partners, build channel-specific activation plans, measure performance with analytics, and drive sell-in and sell-through across wholesale, ecommerce, social, influencer, PR, and retail.