Drive occupancy through strategic marketing and relationship-building with prospective residents, families, and referral sources. Develop brand standards, marketing materials, events, and sales strategies; conduct tours, market research, and follow-up. Track leads, maintain CRM and inquiry systems, report campaign performance, manage budgets, train staff, support move-ins, and ensure model rooms and community first impressions meet standards.

Drive occupancy through strategic marketing and relationship-building. Develop brand standards, sales and marketing plans, manage leads and CRM, run community events and tours, coordinate campaigns and budgets, report KPIs, train staff on customer interactions, and support move-ins and first impressions.