Lead Tourlane's North America commercial expansion by delivering five strategic mandates within 12 months: expand state licensing, improve NPS, reduce cancellations via retention levers, optimize US account management, and evaluate B2B entry. Build market intelligence cadence, execute plans with measurable outcomes, and report to Country Lead and HQ.

Lead North America go-to-market execution: secure state licensing, diagnose and improve NPS and retention, optimize account management, evaluate B2B entry, and build market intelligence. Deliver measurable outcomes within 12 months and work closely with the Country Lead and HQ to scale the business and enable future Canada expansion.