Lead product management for Rights Management within Content Platforms, translating business requirements into roadmaps, prioritizing backlog, coordinating releases, collaborating with engineering/design/QA, driving automation and monetization, and supporting Direct-to-Consumer and Content Sales workflows.

Plan and manage product backlog for audience targeting and measurement. Write specs and user stories, partner with engineering, data science, and UX to build features (audience segmentation, identity resolution, data clean rooms, measurement). Define and track coverage, match rates, activation and latency metrics, support UAT and release readiness, and champion AI-native product approaches while participating in Scrum ceremonies.