X/Social Writing Specialist

Posted Yesterday
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Los Angeles, CA, USA
In-Office
160K-175K Annually
Entry level
Artificial Intelligence • Software
The Role
Lead short-form writing across X, LinkedIn, outdoor advertising, and brand copy. Define company and executive voices, develop thought leadership, create social formats and campaigns, apply platform algorithm strategies, analyze performance metrics, and guide content calendar execution. The role requires fast, persuasive, comedic writing, strong trend awareness, collaborative development of executive ideas, and a balance of creative judgment with data-driven optimization.
Summary Generated by Built In

About Cantina:

Cantina is a new social platform founded by Sean Parker with the most advanced AI character creator. Our bots are lifelike, social creatures that can interact wherever people are online—across voice, video, and text. Create yourself, imagine someone new, or choose from thousands of characters to share infinitely scalable, personalized content and seamless group chat.

If you’re excited about how AI can shape creativity and social interaction, come help us build what’s next.

About the Role:

Cantina is looking for a X/Social Writing Specialist to lead our short-form writing across X, LinkedIn, outdoor, and brand ad copy. You’ll define Cantina’s brand voices, sharpen our executives’ voices, and turn vague concepts and developing trends into sharp, high-performing content, working closely with the managing editor and executives.

What You’ll Do:

  • Lead authorship for all short-form writing across X, LinkedIn, flagship outdoor and brand ad copy, and more.

  • Define Cantina’s brand voices and sharpen our executives’ voices across company accounts, executive accounts, and the Labs + CTO recruiting brand.

  • Work with the managing editor and executives to tease out thought leadership concepts and turn them into published writing.

  • Learn and apply the latest algorithm strategies across platforms and formats.

  • Lead execution of social amplification campaigns.

  • Develop new content formats, recurring posts, and essay ideas.

  • Analyze metrics to devise strategy improvements.

  • Contribute to content calendar strategy and lead execution.

What You’ll Bring:

  • Chronically online instincts and up-to-the-minute knowledge of the latest algorithmic meta.

  • Strong comedic and persuasive creative writing skills, specifically for short-form.

  • Ability to write well under extremely short deadlines.

  • Skill at distilling vague concepts and developing trends into sharp content.

  • A balance of creative intuition and a data-driven obsession with performance.

  • A collaborative approach to fleshing out executives’ ideas and workshopping them until they’re publish-ready.

Bonus Points For:

  • Experience developing voices and posting strategy for brand characters.

  • Strategy and scripting experience for a new media property.

  • X personality with a proven ability to write viral posts and build a following.

  • Creative voice lead who delivered social performance for an edgier modern brand or thought leader.

  • Short-form comedy writing or video production experience.

Compensation:

The anticipated annual base salary range for this role is between $160,000-$175,000. When determining compensation, a number of factors will be considered, including skills, experience, job scope, location, and competitive compensation market data.

Benefits:

  • Competitive salary and generous company equity

  • Medical, dental, and vision insurance – 99.99% of premiums covered by Cantina

  • 42 days of paid time off, including:

    • 15 PTO days

    • 10 sick days

    • 15 company holidays

    • 2 floating holidays

  • Generous parental leave & fertility support

  • 401(k) retirement savings plan

  • Lifestyle spending account – $500/month to use however you’d like

  • Complimentary lunch and snacks for in-office employees

  • One Medical membership, and more!

Skills Required

  • Up-to-the-minute knowledge of social media algorithm trends and platform strategies
  • Strong comedic and persuasive short-form creative writing skills
  • Ability to write effectively under extremely short deadlines
  • Ability to distill vague concepts and emerging trends into sharp content
  • Creative intuition combined with a data-driven focus on performance
  • Collaborative ability to develop and refine executives' ideas into publishable writing
  • Experience developing voices and posting strategies for brand characters
  • Strategy and scripting experience for a new media property
  • Proven ability to write viral posts and build an X following
  • Experience leading creative voice and social performance for an edgy modern brand or thought leader
  • Short-form comedy writing or video production experience
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The Company
HQ: Boston, MA
364 Employees
Year Founded: 2023

What We Do

Cantina Labs, founded by Sean Parker, is a new social platform with the most advanced AI character creator. Build, share, and interact with AI bots and your friends directly in the Cantina or across the internet. Cantina bots are lifelike, social creatures, capable of interacting wherever humans go on the internet. Recreate yourself using powerful AI, imagine someone new, or choose from thousands of existing characters. Bots are a new media type that offer a way for creators to share infinitely scalable and personalized content experiences combined with seamless group chat across voice, video, and text.

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