The Role
Lead and grow digital wholesale partnerships to drive online sales, margin, and brand visibility. Own account plans, forecasting, KPI monitoring, assortment optimization, seasonal go-to-market execution, partner onboarding, and cross-functional alignment with Merchandising, Marketing, Planning, and E‑commerce.
Summary Generated by Built In
ABOUT THE BRAND
At Karl Lagerfeld, we are driven by Karl’s mantra: “Embrace the present and invent the future.”
Always contemporary and forward-looking, the House of KARL LAGERFELD shares the creative vision and design aesthetic of its iconic founder, Karl Lagerfeld.
We are the only fashion house that carries Karl’s name on its door and we strive to live up to this responsibility in everything we do, every day, with the utmost joy and passion.
Our headquarters in Paris and in Amsterdam are home to a highly diverse and driven team of KARL family members that hail from over 35 countries. Together, we aim to create meaningful stories and product concepts that connect to Karl’s world and iconic attributes.
Women’s & Men's ready-to-wear, bags, small leather goods, swimwear and underwear are managed directly from our Amsterdam headquarters, while other categories, including footwear, fragrances, eyewear and more, are developed with best-in-class licensing partners.
We connect with our consumers on multiple levels, ensuring that our online and offline approach goes hand in hand. We thrive to maximize consumer engagement via more than 200 KL stores worldwide, our premium wholesale partners, and our strong digital footprint, spearheaded by our karllagerfeld.com and 35 countries. Our digital channels currently represent more than 30% of our overall full-price business.
We are a dynamic, fast-growing and inclusive company built on professionalism and strong values. At KARL LAGERFELD we’re committed to working toward the highest standards of sustainability and integrity across all areas of our business,. In 2019, KARL LAGERFELD joined as a founding member of the Fashion Pact, a global sustainability initiative seeking to transform the fashion industry through objectives in three areas: climate, biodiversity and ocean protection.
We are seeking a commercially driven Wholesale Account Manager to lead and grow strategic digital wholesale partnerships across assigned accounts. This role is responsible for driving online sales, profitability, and brand visibility across partner e-commerce platforms while ensuring best-in-class execution of the brand's digital strategy.
As the primary point of contact for assigned wholesale partners, you will develop joint business plans, optimize digital performance, and lead seasonal go-to-market execution. Working closely with Merchandising, Marketing, Planning, and E-commerce teams, you will identify growth opportunities, enhance the consumer experience, and maximize brand performance across all digital touchpoints.
Key Responsibilities:
- Own the commercial performance of assigned wholesale accounts.
- Deliver sales, margin, and profitability targets aligned with regional and global objectives.
- Develop and execute account plans to drive sustainable growth.
- Monitor key KPIs including sales, sell-in, sell-through, margins, and order book health.
- Identify opportunities to improve revenue, profitability, and operational efficiency.
- Manage forecasting, business reviews, and performance reporting.
- Oversee order book management, stock availability, and cancellations.
- Build strong relationships with key digital wholesale partners.
- Lead joint business planning and define shared growth objectives and activation calendars.
- Conduct regular business reviews focused on commercial performance, consumer trends, and growth opportunities.
- Serve as the key liaison between wholesale partners and internal teams including Ecom, Marketing, Merchandising, Planning, and Operations.
- Drive continuous improvement through data-driven recommendations and action plans.
- Lead seasonal sales campaigns, market appointments, and sell-in activities.
- Present seasonal collections, assortments, pricing strategies, and commercial priorities.
- Drive execution of the seasonal go-to-market process across assigned accounts.
- Manage key milestones including sales meetings, assortment reviews, and post-season evaluations.
- Translate brand strategy into account-specific action plans that maximize sell-in and sell-through.
- Support new product launches and commercial initiatives.
- Partner with Merchandising and Planning teams to optimize account assortments.
- Recommend product investments, replenishment opportunities, and inventory actions.
- Analyze product performance and market trends to drive productivity.
- Gather customer and account insights to support future product development.
- Monitor competitive activity and identify growth opportunities.
- Analyze customer behavior, site performance, and market trends to identify growth opportunities.
- Monitor conversion drivers, pricing architecture, promotional effectiveness, and competitive activity.
- Partner with Marketing and E-commerce teams to improve consumer engagement and digital experience.
- Provide recommendations on assortment, replenishment, and product investment strategies based on performance data.
- Identify opportunities to expand business within existing digital wholesale accounts.
- Support the acquisition and onboarding of new digital wholesale partners.
- Develop business cases and growth strategies for emerging channels and marketplaces.
- Contribute to strategic projects that enhance digital distribution and profitability.
- Collaborate cross-functionally to ensure alignment on business priorities and customer needs.
- Maintain clear communication across internal and external stakeholders.
- Proactively resolve commercial and operational issues.
- Represent and uphold brand values across all customer interactions.
Commercial Performance
Account Management
Go-to-Market & Seasonal Execution
Product & Assortment Management
Consumer & Trading Performance
Business Development
Stakeholder Management
Profile:
- 5+ years of experience in digital wholesale, e-commerce, key account management, or related commercial roles.
- Strong understanding of online retail, digital merchandising, and e-commerce trading principles.
- Proven track record of driving digital sales growth and managing strategic accounts.
- Experience working with major online retailers, marketplaces, or digital wholesale partners.
- Strong analytical skills with proficiency in Excel, BI tools, Google Analytics, or similar reporting platforms.
- Excellent communication, presentation, and stakeholder management skills.
- Highly organized with the ability to manage multiple priorities in a fast-paced environment.
- Commercially minded, data-driven, and results-oriented.
- Fluent in English. Additional languages are an advantage.
- Achievement of sales, margin, and profitability targets.
- Growth in online sales, conversion, AOV, and sell-through.
- Improvement in digital visibility, content quality, and product discoverability.
- Execution of seasonal campaigns and digital go-to-market initiatives.
- Forecast accuracy and inventory productivity.
- Growth of digital wholesale accounts.
- Successful onboarding and development of new digital partners.
- Compliance with brand standards across all digital touchpoints.
Key Success Metrics
Why #TEAMKARL? (HQ)
· Learning and development courses/training
· Opportunity to make an impact
· Remote working arrangements
· Relocation allowance
· Bonus holidays
· Working in the heart of Amsterdam
· Brand discounts
· And exclusive sample sales only for #TEAMKARL
JOIN #TEAMKARL
The collective vision of KARL LAGERFELD is to be the most connected global designer brand, inspiring consumers through luxury collections and immersing them in the World of KARL. If you are interested in joining #TEAMKARL, we invite you to submit your application today.
At #TEAMKARL, everyone can give their opinion, grow in their career, and be part of a genuinely caring and inclusive team. We welcome people from all backgrounds, with different perspectives, ideas, and experiences to work with us.
IMPORTANT NOTICE REGARDING JOB POSTINGS
Please be advised that all legitimate job opportunities at KARL LAGERFELD are published exclusively on our official careers page and on selected partner platforms that redirect directly to our career site.
We strongly recommend that applicants only apply through our verified channels and remain vigilant against unofficial job offers.
KARL LAGERFELD will never request any form of payment during the recruitment process.
If you come across suspicious job postings or receive unexpected communication about a position, please contact us immediately at [email protected]
Skills Required
- 5+ years experience in digital wholesale, e-commerce, key account management, or related commercial roles
- Strong understanding of online retail, digital merchandising, and e-commerce trading principles
- Proven track record of driving digital sales growth and managing strategic accounts
- Experience working with major online retailers, marketplaces, or digital wholesale partners
- Strong analytical skills with proficiency in Excel, BI tools, Google Analytics, or similar reporting platforms
- Excellent communication, presentation, and stakeholder management skills
- Highly organized with ability to manage multiple priorities in a fast-paced environment
- Commercially minded, data-driven, and results-oriented
- Fluent in English
- Additional languages
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The Company
What We Do
The KARL LAGERFELD house balances Parisian heritage and contemporary innovation, celebrating the iconic vision and design aesthetic of its founder, Karl Lagerfeld. Its portfolio includes ready-to-wear, bags, accessories, watches, eyewear, footwear, perfumes, candles, and fashion jewelry.
