VP Group Account Director

Posted Yesterday
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Cedar Knolls, NJ, USA
In-Office
Expert/Leader
AdTech • Marketing Tech • Analytics
The Role
Leads marketing strategy, client relationships, annual brand planning, new business efforts, staffing, forecasting, account profitability, and team mentorship for pharmaceutical and healthcare agency accounts. Presents strategic recommendations, identifies growth opportunities, manages client satisfaction, and ensures effective financial and operational management. Requires deep knowledge of pharmaceutical marketing, FDA regulations, Veeva systems, market research, analytics, digital advertising, and multichannel strategy.
Summary Generated by Built In

Reset your expectations of a health and wellness agency. From our inception, Fingerpaint has been driven by an unstoppable collective spirit of possibility. It's that curiosity that's at the heart of everything we do. From our legendary people-first culture to the hundreds of Fingerpainters who define us, we've reimagined what it means to be a healthcare and wellness advertising agency. Here, creativity happens naturally—we attract top talent and give them a space to grow and collaborate.

The Opportunity: Role Summary

We are seeking a highly motivated and talented VP, Group Account Director to join our dynamic team. This role requires a strategic mind and strong leadership skills. This individual will be instrumental in driving marketing strategy across all segments, influencing multiple or large-scale mid-level client relationships, and managing the workload and profitability of the assigned business. Your knowledge of brand, category, strategy, and marketing is respected from superiors and subordinates alike, influencing decisions across all aspects of the business.

Note: Requires travel.

Key Responsibilities

Core Function:

  • Responsible for the development of the yearly forecast, working seamlessly with project manager/operations to predict and adjust month over month.
  • Lead new business efforts alongside the partners; offer growth and development opportunities to junior account team members who are part of the pitch process.
  • Provide overall staffing for the department to ensure client need and agency capacity are balanced.
  • Deliver strategic client presentations, recommendations, and annual brand plans.
  • Master the financial tools/processes necessary for a well-running account (financial management, etc), and ensure account team is constantly honing these skills.
  • Management and mentorship of junior team members.
  • Maintain strong client relationships, ensuring overall satisfaction with the team and agency.
  • Identify and cultivate client opportunities; actively seek organic growth and help account leaders do the same.

What You'll Bring: Required Qualifications

  • Education:
    • Bachelor’s degree or higher.
  • Experience:
    • 15–20 years of experience in a pharmaceutical or healthcare marketing agency.
    • Effective presentation, mentorship, and client-facing skills.

Specialized Knowledge:

  • Solid understanding of Veeva systems and client requirements.
  • Master of industry trends and guidelines (eg, CAN-SPAM, privacy policy, etc).
  • Fluent in market research methodology and approaches.
  • Possess deep knowledge of category and competitive set, as well as client pipeline.
  • Understand FDA rules/regulations and life cycle of a brand.
  • Excellent understanding of the digital marketplace and ad formats.
  • Understand the role and use of analytics, as well as the elements of a multichannel strategy.

Skills:

  • Master of multitasking: ability to run multiple efforts and initiatives with ease.
  • Ability to think strategically, creatively, and collaboratively.
  • Ability to effectively lead and collaborate with multiple team members.
  • Demonstrate expert presentation skills and superior listening skills.
  • Expert facilitator who brings clients and teams together to solve problems no matter how big or small the issue.

Preferred Qualifications (Nice to Have)

  • Media, analytics, and measurement experience.

Fingerpaint Group provides equal employment [and affirmative action] opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.

Skills Required

  • Bachelor's degree or higher
  • 15-20 years of experience in a pharmaceutical or healthcare marketing agency
  • Effective presentation, mentorship, and client-facing skills
  • Solid understanding of Veeva systems and client requirements
  • Knowledge of industry trends and guidelines, including CAN-SPAM and privacy policies
  • Fluency in market research methodology and approaches
  • Deep knowledge of category, competitive sets, and client pipelines
  • Understanding of FDA rules, regulations, and brand life cycles
  • Strong understanding of the digital marketplace and advertising formats
  • Understanding of analytics and multichannel strategy
  • Ability to manage multiple efforts and initiatives
  • Strategic, creative, and collaborative thinking
  • Ability to lead and collaborate with multiple team members
  • Expert presentation and listening skills
  • Expert facilitation and problem-solving skills
  • Media, analytics, and measurement experience
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The Company
HQ: Saratoga Springs, NY
400 Employees
Year Founded: 2008

What We Do

Fingerpaint is a marketing and advertising company that offers marketing, web design, and advertising services. Reset your expectations of a health and wellness firm. Independent by design and built on a foundation of empathy, Fingerpaint is biopharma's commercialization partner for analytics-enabled integrated solutions. At its core is an award-winning global team of more than 580 people who are committed to creating and executing meaningful brand experiences for healthcare providers, care partners, and patients. Fingerpaint was founded in 2008 on a radically simple ideal: Put people first. Thirteen years later, it continues to pay off. Our people-first philosophy attracts top talent and gives them a space to thrive. Our strict no-titles, no-offices, no-egos structure creates an environment in which collaboration and creativity happen naturally. This level playing field lets us learn more from one another, integrate our services and teams better, and, ultimately, create work that solves our clients’ most complex marketing challenges. Learn how we never paint by number at fingerpaint.com.

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