The Role
Leads brand strategy across a significant portfolio, advising senior clients and agency leadership on positioning, differentiation, growth, and market evolution. Oversees senior strategists, develops team capabilities, supports new business pursuits, aligns brand strategy with creative and performance objectives, and drives innovation, accountability, and measurable commercial impact.
Summary Generated by Built In
JOB DESCRIPTION
VICE PRESIDENT, DIRECTOR OF BRAND STRATEGY
Strategy
Reports to: Chief Strategy Officer
Job SummaryAt Calcium+Company, the VP Director, Brand Strategy defines and advances the strategic vision for Brand Strategy across a significant portion of the portfolio.
You serve as a senior executive advisor to clients and internal leadership, ensuring brand strategy drives differentiation, competitive strength, and measurable business growth. You oversee senior strategic leaders while shaping division capabilities, innovation, and commercial expansion.
This role requires enterprise-level brand thinking, strong commercial foresight, and the ability to align brand vision with organizational growth priorities.
Job Qualifications (Skills/Requirements)
For U.S. Job Seekers, it is the policy of Calcium+Company to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.
EOE/AA/M/D/V/F.
VICE PRESIDENT, DIRECTOR OF BRAND STRATEGY
Strategy
Reports to: Chief Strategy Officer
Job Summary
You serve as a senior executive advisor to clients and internal leadership, ensuring brand strategy drives differentiation, competitive strength, and measurable business growth. You oversee senior strategic leaders while shaping division capabilities, innovation, and commercial expansion.
This role requires enterprise-level brand thinking, strong commercial foresight, and the ability to align brand vision with organizational growth priorities.
Key Job Responsibilities (Duties may include, but are not limited to all or some of the following)
- Define strategic standards and vision for Brand Strategy across assigned business
- Serve as senior executive strategic advisor to top-tier client stakeholders
- Oversee quality and differentiation of brand positioning and narrative frameworks across the portfolio
- Ensure alignment between brand strategy, creative expression, and performance objectives
- Drive strategic contribution to new business pursuits and agency growth initiatives
- Identify emerging category trends and evolving audience behaviors that inform brand evolution
- Shape division capability development across talent, tools, and methodologies
- Lead, mentor, and develop Group Directors and Directors
- Partner with senior agency leadership to align Brand Strategy with broader organizational priorities
- Champion a culture of clarity, innovation, accountability, and measurable business impact
Job Qualifications (Skills/Requirements)
- 15+ years in a strategy or brand leadership role
- Extensive experience leading large or complex brand portfolios
- Demonstrated executive leadership in positioning, brand platform development, and long-term brand growth
- Strong executive presence and ability to influence senior decision-makers
- Proven ability to drive measurable business growth through brand strategy
- Deep expertise in brand development and integrated marketing ecosystems
- Strong financial and commercial acumen
- Experience building and scaling high-performing strategy teams
- Ability to anticipate market shifts and translate them into forward-looking brand direction
- Exceptional communication, storytelling, and leadership capabilities
For U.S. Job Seekers, it is the policy of Calcium+Company to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.
EOE/AA/M/D/V/F.
Skills Required
- 15+ years in a strategy or brand leadership role
- Extensive experience leading large or complex brand portfolios
- Executive leadership in positioning, brand platform development, and long-term brand growth
- Strong executive presence and ability to influence senior decision-makers
- Proven ability to drive measurable business growth through brand strategy
- Deep expertise in brand development and integrated marketing ecosystems
- Strong financial and commercial acumen
- Experience building and scaling high-performing strategy teams
- Ability to anticipate market shifts and translate them into forward-looking brand direction
- Exceptional communication, storytelling, and leadership capabilities
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The Company
What We Do
Calcium+Company is an award-winning health communications group dedicated to nourishing companies and brands across their full lifecycle. To collaborate with a broad array of diverse clients and deliver innovative solutions, we’re organized around specialty divisions that include Calcium (healthcare marketing), Vitamin MD (medical communications), PRotein (public relations), Amino (oncology marketing), and Cobalt (commercial planning and market access). Our integrated strategy group, which combines brand, medical, and engagement strategy into one solution, works across Calcium+Company to deliver strategy grounded in behavioral science and data analytics. We are proud of our work but equally proud of our culture and were recently ranked one of MM+M’s 2024 Best Places to Work. Calcium+Company is led by CEO Judy Capano and Group President Greg Lewis. #nourishmentforlife
