Video Content Creator

Job purpose

As our Video Content Creator, you’ll be the voice and vision behind our brand presence. You’ll shoot and edit compelling content that tells our story, drives measurable results, and ensure every piece of

communication feels human, relevant, and on-brand. Your work will directly shape how our audience

experiences and engages with us.

Duties and responsibilities

This role combines creative storytelling, technical expertise, and strategic planning to enhance brand visibility, engage audiences, and support marketing goals.

• Produce engaging, high-quality video content from concept to final edit, aligning with brand objectives and audience needs.
• Create engaging short-form content across multiple platforms such as YouTube, Facebook, Instagram, LinkedIn, and TikTok, as well as company websites.
• Brainstorm and develop creative video ideas, scripts, and storyboards tailored to the target audience and brand messaging 
• Operate cameras and audio equipment, conduct interviews, and film scenes in studio or on location, ensuring proper lighting and sound quality.
• Edit raw footage into polished videos incorporating graphics, music, transitions, and special effects.
• Adapt videos for different platforms, adjusting format, length, and style to maximize engagement and reach.
• Work closely with marketing teams, graphic designers, and social media manager to ensure cohesive content strategies.
• Track video metrics, analyze audience engagement, and refine content strategies to improve future performance .
• Stay updated on industry trends, emerging technologies, and platform-specific updates to keep content fresh and relevant.

Qualifications

• 2+ years of experience in video production or content creation
• Proficiency in video production, editing software, lighting, and sound design
• Strong storytelling, scriptwriting, and visual design abilities
• Ability to work effectively with teams and interact with clients or audiences for feedback
• Manage multiple projects, meet deadlines, and maintain high-quality standards
• A creative mindset paired with strategic thinking—you can dream big and execute with precision.
• Comfort working in a fast-paced environment with shifting priorities.
• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. 
• Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. 
• The position requires the individual to spend extensive time at a desk working with programs and computer equipment including a variety of photographic and photographic related equipment in an office or lab environment.
• The position may also require some lifting of standard computer and computer related equipment up to 25 pounds

DNP IAM is a 100 percent U.S. subsidiary of Dai Nippon Printing Co., Ltd. (DNP) – the world’s largest manufacturer of dye-sublimation media for photo printers and thermal transfer ribbons and barcode printers. DNP Imagingcomm America Corporation has the broadest selection of solutions for the photo retail market and products designed to address retailer’s specific business goals and objectives—backed by the quality and reliability today’s customers expect. Manufacturing, sales, and development offices of dye-sublimation media for photo printers are in Concord, NC, and more information is available at www.dnpphoto.com/en-us/.

DNP Imagingcomm America Corporation is an equal opportunity employer that does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.