Vice-President of Sales

Posted 19 Days Ago
Be an Early Applicant
San Ramon, CA, USA
In-Office
160K-215K Annually
Expert/Leader
Hardware • Biotech • Pharmaceutical • Industrial
The Role
Leads RheoSense’s global sales strategy, revenue performance, market expansion, forecasting, and go-to-market execution. Builds and scales high-performing sales teams, develops leaders, manages strategic customer relationships, and drives solution-based sales across instruments, consumables, software, and services. Partners with Marketing, Engineering, Product Development, Operations, and Customer Success to align customer needs and business objectives. Represents the company at industry events and advises executive leadership on growth opportunities, risks, and performance.
Summary Generated by Built In

About RheoSense, Inc.

RheoSense, Inc. (RheoSense) is a leading scientific instrumentation company specializing in high‑precision microfluidic viscosity measurement technology. Our innovative VROC® platform is trusted by researchers, engineers, and scientists across biotechnology, pharmaceuticals, materials science, and advanced manufacturing.


We are committed to delivering accurate, reliable, and user‑friendly measurement solutions that empower our customers to accelerate discovery, improve product performance, and drive scientific advancement.


At RheoSense, we foster a collaborative, fast‑moving environment where innovation, continuous improvement, and customer focus guide everything we do. As we continue to grow, we’re looking for talented individuals who are excited to contribute to cutting‑edge technology and make a meaningful impact in the scientific community.

Position:  Vice President of Sales
Corporate Office:  San Ramon, California 
Relocation Assistance:  Relocation assistance is not available for this position. While qualified candidates from all locations are welcome to apply, preference may be given to candidates residing within a reasonable commuting distance or those who can relocate independently.
Closing:  Continuous Recruitment. We are accepting and reviewing all qualified applicants who meet the minimum requirements which are listed in this announcement for consideration on an ongoing basis.
Application Screening Process:  RheoSense seeks accomplished leaders with demonstrated success in driving revenue growth, building high-performing teams, and scaling commercial operations. Candidates who meet the minimum qualifications and submit all required application materials will be evaluated through a multi-stage selection process that may include a written questionnaire, video assessment, interviews, presentations, and professional reference verification.
Salary: The anticipated annual base salary range for this position is $160,000 to $215,000, with eligibility for an annual performance-based incentive opportunity targeted at 20% to 30% of base salary, subject to individual and company performance. Incentive compensation is discretionary and not guaranteed.

The successful candidate's starting compensation will be determined based on permissible, non-discriminatory factors, including skills, experience, qualifications, and geographic location. It is not typical for new hires to be placed at or near the top of the salary range.

Who You Are
You are a strategic, results-driven sales executive with a proven track record of accelerating revenue growth, building high-performing commercial teams, and leading complex technical sales organizations. You thrive in dynamic, growth-oriented environments where you can combine big-picture strategy with hands-on execution to deliver measurable business results.


You are an inspiring leader who develops talent, fosters accountability, and creates a culture of excellence. You understand how to align people, processes, and technology to drive performance, improve forecasting accuracy, and scale operations effectively.


You bring strong business acumen and a customer-first mindset, with experience navigating complex sales cycles, engaging executive stakeholders, and identifying new market opportunities. You are equally comfortable discussing commercial strategy with senior leadership, collaborating with technical teams, and building trusted relationships with customers and partners.


Most importantly, you share RheoSense's commitment to Efficiency, Error-Free execution, and End-User Focus, and you are energized by the opportunity to make a meaningful impact on a growing organization poised for its next stage of success.


You may be a strong fit if you:

  • Have successfully led and scaled sales organizations in scientific instrumentation, analytical equipment, life sciences, deep technology, or other complex B2B industries.
  • Have a demonstrated history of exceeding revenue targets and driving sustainable business growth.
  • Excel at developing sales leaders and building high-performing teams.
  • Use data and operational discipline to improve forecasting, pipeline management, and commercial execution.
  • Enjoy partnering across functions to align customer needs, product strategy, and business objectives.
  • Are motivated by the opportunity to help shape the future of a growing and innovative organization.

Job Responsibilities and Expectations
This is not necessarily an all-inclusive list of job-related responsibilities, duties, skills, efforts, requirements, or working conditions. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed as assigned.

  • Define and execute the company's overall sales strategy, aligning revenue objectives with corporate goals, market opportunities, and long-term growth plans.
  • Own and drive global revenue performance, including sales attainment, pipeline health, forecast error-free, and market expansion initiatives.
  • Build, lead, and scale a high-performing sales organization by recruiting, developing, coaching, and retaining top-tier sales talent and leaders.
  • Establish clear performance expectations, key performance indicators (KPIs), and accountability measures to drive consistent execution and results.
  • Develop and optimize go-to-market strategies, including territory alignment, account segmentation, channel partnerships, and sales coverage models.
  • Lead complex, strategic sales opportunities and maintain executive-level relationships with key customers, partners, and stakeholders.
  • Drive adoption and utilization of CRM and sales enablement tools to improve visibility, forecasting, reporting, and data-driven decision-making.
  • Expand revenue streams through solution-based selling across RheoSense's portfolio of instruments, consumables, software, service agreements, and related offerings.
  • Identify and evaluate new market opportunities, customer applications, industry segments, and geographic regions to accelerate growth.
  • Collaborate closely with Marketing to align demand generation, lead management, messaging, and market positioning efforts.
  • Partner with Engineering and Product Development teams to translate customer needs and market insights into product enhancements and future innovations.
  • Work closely with Operations and Customer Success teams to ensure a seamless customer experience throughout the sales and post-sale lifecycle.
  • Develop and manage sales forecasts, budgets, strategic plans, and performance reporting to support informed business decisions.
  • Monitor market trends, competitive activity, customer requirements, and industry developments to inform commercial strategy and maintain competitive advantage.
  • Foster a culture of continuous improvement, operational excellence, and customer-centricity aligned with RheoSense's core principles of Efficiency, Error-Free execution, and End-User Focus.
  • Represent RheoSense at customer meetings, industry conferences, trade shows, and other business development activities.
  • Provide regular updates and strategic recommendations to executive leadership regarding sales performance, business opportunities, risks, and growth initiatives.
  • Perform other duties and responsibilities as assigned in support of organizational objectives.

Minimum Qualifications

  • Bachelor's degree in Business, Engineering, Life Sciences, Marketing, or a related field; equivalent combination of education and relevant experience may be considered.
  • Minimum of 10 years of progressive sales experience, including significant experience selling technical, scientific, analytical, industrial, or capital equipment solutions.
  • Minimum of 5 years of sales leadership experience, including leading managers, regional sales leaders, or multi-level sales organizations.
  • Demonstrated success driving revenue growth and achieving or exceeding sales targets at the organizational level.
  • Proven experience developing and executing sales strategies that support business growth, market expansion, and customer acquisition.
  • Experience managing complex sales cycles involving multiple stakeholders, executive buyers, and technical decision-makers.
  • Strong working knowledge of sales forecasting, pipeline management, CRM systems, and sales performance metrics.
  • Demonstrated ability to recruit, develop, coach, and retain high-performing sales professionals and leaders.
  • Excellent communication, negotiation, presentation, and relationship management skills.
  • Strong analytical and business acumen with the ability to translate data into actionable business decisions.
  • Ability to collaborate effectively across sales, marketing, engineering, operations, and executive leadership teams.
  • Ability and willingness to travel domestically and internationally as needed to support customer relationships, team leadership, and business objectives.
  • Authorization to work in the United States without current or future employer sponsorship.

Preferred Qualifications

  • MBA, MS, PhD, or other advanced degree.
  • Experience within scientific instrumentation, analytical equipment, laboratory technologies, materials characterization, metrology, life sciences, or other technical B2B industries.
  • Experience scaling a sales organization within a startup, growth-stage, or rapidly expanding company.
  • Experience leading global or multi-region sales teams.
  • Demonstrated success selling a portfolio that includes equipment, consumables, recurring service contracts, and software solutions.
  • Familiarity with viscometry, rheology, fluid characterization, or related measurement technologies.
  • Experience implementing or optimizing CRM, sales enablement, forecasting, and commercial operations processes.
  • Proven ability to establish strategic partnerships, distribution channels, and new market opportunities.

Physical Requirements
These physical requirements are not exhaustive, and additional job-related physical requirements may be added to these on an as-needed basis.

  • Ability to travel frequently, both domestically and internationally, to support customer engagement, business development, team leadership, industry events, and strategic partnerships.
  • Ability to manage a dynamic travel schedule, including overnight and extended travel assignments as business needs require.
  • Prolonged periods of sitting and working at a computer, including the use of CRM systems, business applications, virtual meeting platforms, and other communication tools.
  • Ability to communicate effectively and professionally with customers, partners, employees, and stakeholders across executive, technical, and operational audiences.
  • Ability to participate in customer visits, trade shows, conferences, product demonstrations, and other field-based activities.
  • Ability to occasionally lift and transport materials, product samples, or trade show equipment weighing up to 25 pounds.
  • Ability to remain stationary for extended periods during meetings, presentations, customer engagements, and travel.
  • Ability to operate standard office equipment, including computers, mobile devices, and communication systems.
  • Ability to work effectively in both office and remote work environments.
  • Ability to perform the essential functions of the position with or without reasonable accommodation.
Work Environment
  • This position may be performed in a hybrid or remote work environment, depending on business needs and the successful candidate's location.
  • The role requires regular interaction with customers, distributors, partners, and internal teams across multiple time zones.
  • Occasional evening or early morning meetings may be required to support global business operations.
  • Travel is an essential component of the position and is expected to support the company's commercial objectives and customer relationships.

What We Offer

At RheoSense, you can build an excellent job that grows into a meaningful and rewarding career. Our comprehensive benefits and workplace culture include:

  • Financial stability through competitive compensation, performance incentives, and retirement plans
  • Training and professional development to support long‑term career growth
  • Health and welfare benefits, including medical, dental, vision, life insurance, and wellness programs
  • Paid Time Off (PTO) to support work–life balance
  • Paid parental leave for both maternity and paternity
  • 401(k) retirement savings plan with a company match of up to 4%
  • Employee stock ownership (ISO) opportunities
  • A collaborative, creative, inclusive, and engaging team environment

RheoSense is an equal‑opportunity employer and is committed to maintaining a diverse and inclusive workplace.

Skills Required

  • Bachelor's degree in Business, Engineering, Life Sciences, Marketing, or a related field, or equivalent education and relevant experience
  • At least 10 years of progressive sales experience, including technical, scientific, analytical, industrial, or capital equipment sales
  • At least 5 years of sales leadership experience managing managers, regional sales leaders, or multilevel sales organizations
  • Demonstrated success driving organizational revenue growth and achieving or exceeding sales targets
  • Experience developing and executing sales strategies for business growth, market expansion, and customer acquisition
  • Experience managing complex sales cycles involving multiple stakeholders, executive buyers, and technical decision-makers
  • Strong knowledge of sales forecasting, pipeline management, CRM systems, and sales performance metrics
  • Ability to recruit, develop, coach, and retain high-performing sales professionals and leaders
  • Excellent communication, negotiation, presentation, and relationship management skills
  • Strong analytical and business acumen with the ability to translate data into business decisions
  • Ability to collaborate across sales, marketing, engineering, operations, and executive leadership teams
  • Ability and willingness to travel domestically and internationally as needed
  • Authorization to work in the United States without current or future employer sponsorship
  • MBA, MS, PhD, or another advanced degree
  • Experience in scientific instrumentation, analytical equipment, laboratory technologies, materials characterization, metrology, life sciences, or technical B2B industries
  • Experience scaling sales organizations in a startup, growth-stage, or rapidly expanding company
  • Experience leading global or multiregion sales teams
  • Success selling equipment, consumables, recurring service contracts, and software solutions
  • Familiarity with viscometry, rheology, fluid characterization, or related measurement technologies
  • Experience implementing or optimizing CRM, sales enablement, forecasting, and commercial operations processes
  • Ability to establish strategic partnerships, distribution channels, and new market opportunities
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The Company
HQ: San Ramon, CA
30 Employees
Year Founded: 2001

What We Do

RheoSense is a Bay Area high-tech company developing patented VROC (Viscometer-Rheometer-on-a-Chip) instruments for viscosity measurement and material characterization. Its MEMS- and microfluidics-based viscometers require very small samples, support Newtonian and non-Newtonian fluids, and provide accurate, repeatable results. RheoSense serves biotechnology, pharmaceutical, protein-therapeutics, chemical, coatings, electronics, food, petrochemical, and research customers through instruments across laboratory and production environments and academic research settings worldwide.

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