Company Overview & History
flexEngage is the leading provider of personalized transactional communications for retailers, enabling brands like Under Armour, Michael Kors, GNC, Five Below, Skechers, among others, to transform standard transactional touchpoints (digital receipts, order and ship notifications, packing slips, etc.) into dynamic engagement channels that drive loyalty and revenue.
The client creates enriched post-purchase communications that build customer loyalty and drive sales, while allowing retailers to monitor spending habits and shopping trends. flexEngage’s patented software allows retailers to add personalized content, videos, targeted offers and more to their omni-channel post-purchase communications.
Originally called flexReceipts, the company was founded in 2014 by Tomas Diaz and Jay Patel with the mission of eradicating paper receipts and helping retailers launch digital receipts. They re-branded to flexEngage in 2018 after expanding to any and all transactional communications.
flexEngage is a graduate of the prestigious business accelerator Y Combinator and is well funded by strong VC firms, including Bullpen Capital, Y Combinator, Synchrony Financial, and Point Judith Capital. The company closed a $6 million Series A round at the end of 2019, bringing them to $11 million in total funding, led by Bullpen Capital with, additional participants including Florida Funders, PJC, Synchrony Financial, Y Combinator, Struck Capital, AltaIR, Angel Round Table, and Eric Schneider.
Role & Responsibilities
The VP Product will join flexEngage’s executive team and lead the company through its next critical point in scale. Reporting to CEO and Co-Founder Tomas Diaz, the VP Product will drive short- and long-term product vision and strategy, day-to-day execution and be an integral component of the product development process. She/He will be the owner of the product vision to define and drive the product strategy and roadmap, anticipate opportunities in a quickly evolving market, and help to further propel flexEngage in building next generation marketing software.
It is critical that the VP Product at flexEngage be a hands-on team player who can operate effectively as a member of the company’s senior management team. Important to this hire is a self-starting individual with superior interpersonal and communication skill that can forge effective working relationships, internally and externally.
Responsibilities
- Define product roadmap so that stakeholders are engaged and key product decisions are well thought-out and communicated
- Work closely with the entire executive team to define, refine and improve the product vision and value proposition
- Oversee and/or write the requirements for all new product features and enhancements to all systems and products
- Develop effective and informative feedback loops through various departments within the organization
- Drive agile, iterative and user-centric product development processes
- Be the voice of the end user; collect improvement requests and champion them into release cycles
- Leverage data and innovate features and functionality based on an assessment of what the next generation marketing technology landscape will look like
- Implement tools to organize and optimize workflows
Experience
- Ideal candidate comes with in-depth knowledge of marketing software
- 7-10+ years of experience creating software products
- Track record of building and shipping elegantly simple user interfaces/experiences with measurable success
- Hands-on development skills with the ability to roll up sleeves and work alongside the engineering team
- Experience building out a product team (recruiting; hiring; growth and retention of team)
Person
- Excellent communication skills, both written and oral with the ability to negotiate with peers and management in a compelling and confident manner
- Highly organized individual with an execution/delivery-driven mindset
- Startup experience strongly preferred; entrepreneurial spirit a must
- Excellent interpersonal skills, ability to manage, mentor and motivate a team. Emotional Intelligence is critical to this role
- Strong analytics and logical skills
- Problem-solving and organizational skills
- Strong presentation skills
- Strong track record in thriving in a highly energetic fast-moving environment
- An extremely smart and dynamic individual and a balanced ego
Skills Required
- In-depth knowledge of marketing software
- 7-10+ years of experience creating software products
- Track record building and shipping elegantly simple user interfaces/experiences with measurable success
- Hands-on development skills; ability to work alongside engineering
- Experience building out a product team (recruiting, hiring, growth, retention)
- Excellent written and oral communication skills
- Startup experience / entrepreneurial spirit
- Highly organized with an execution/delivery-driven mindset
- Strong analytics, logical, problem-solving and presentation skills
- Emotional intelligence; ability to manage, mentor and motivate a team
What We Do
flexEngage helps retailers personalize post-purchase communications, like receipts, to better engage with their most committed customers.
