Be an Early Applicant
The Role
Leads global market, competitor, and consumer intelligence for a gaming studio. Designs qualitative and quantitative research, analyzes player behavior and competitor performance, identifies market opportunities, and translates insights into product, portfolio, monetization, marketing, and investment decisions. Builds the internal research capability, establishes processes and vendor partnerships, integrates research with gameplay and market data, and communicates strategic recommendations to studio leadership.
Summary Generated by Built In
Location: Bangalore, India
Team: Strategy & Insights
About the Role
We are a Bangalore-based gaming studio building for global markets. As we scale our portfolio and international footprint, we are looking for a Research Lead to lead our Market, Competitor, and Consumer Intelligence function.
This is a critical leadership role embedded at the heart of the studio. You will shape how we understand players, competitors, and global market opportunities — ensuring that our creative, product, and strategic decisions are grounded in deep, actionable insight.
Key Responsibilities
Market & Consumer Intelligence
- Lead the design and execution of qualitative and quantitative research programs across key global markets (North America, Europe, APAC, etc.)
- Develop deep player understanding through segmentation, motivations research, user journey mapping, concept testing, and brand tracking
- Identify global gaming trends, genre shifts, platform opportunities, and white spaces to inform portfolio direction
Competitive Intelligence
- Build and institutionalize a structured competitor intelligence framework
- Analyze competitor titles, monetization models, go-to-market strategies, and live-ops performance
- Deliver ongoing insights on emerging studios, publishers, and ecosystem shifts
Strategic Partnership with Studio Leadership
- Partner closely with Game Directors, Product, Monetization, and Marketing teams to inform roadmap, positioning, and investment decisions
- Translate research findings into clear strategic implications and actionable recommendations
- Support greenlight decisions, new IP exploration, and market entry strategies
Team & Capability Building
- Build and lead an in-house insights capability (qualitative and quantitative)
- Establish best-in-class research processes, vendor partnerships, and data integration practices
- Combine primary research with gameplay data, performance metrics, and external market intelligence
Executive Communication
- Deliver clear, high-impact insight narratives for leadership decision-making
- Drive a culture of evidence-based decision-making across the studio
What We Offer
- A central leadership role in a fast-scaling Indian gaming company building for the world
- Direct influence on product strategy and global expansion
- High ownership and visibility within the studio
- Opportunity to build a world-class insights capability from Bangalore
Requirements
Qualifications
- 10+ years of experience in market research, consumer insights, or intelligence roles (gaming, tech, entertainment, or digital preferred)
- Deep expertise in both qualitative (IDIs, focus groups, ethnography) and quantitative (survey design, statistical analysis, segmentation) methodologies
- Strong understanding of global gaming markets and player behavior
- Experience working closely with product or creative teams
- Proven ability to build and lead high-performing teams
- Strong storytelling and executive communication skills
Benefits
What We Offer
- A central leadership role in a fast-scaling Indian gaming company building for the world
- Direct influence on product strategy and global expansion
- High ownership and visibility within the studio
- Opportunity to build a world-class insights capability from Bangalore
Skills Required
- 10+ years of experience in market research, consumer insights, or intelligence roles
- Deep expertise in qualitative research methodologies, including IDIs, focus groups, and ethnography
- Deep expertise in quantitative research methodologies, including survey design, statistical analysis, and segmentation
- Strong understanding of global gaming markets and player behavior
- Experience working closely with product or creative teams
- Proven ability to build and lead high-performing teams
- Strong storytelling and executive communication skills
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
We are one of India’s most exciting & fast-growing mobile gaming companies. Founded in 2014, and creating a global mobile gaming landscape in partnership with Modern Times Group (MTG), our vision is to create simple, impactful casual game experiences at a massive scale. Since our inception, we have built a worldwide network of chart-topping games, and powerful tech & analytics infrastructure to turbocharge their growth. Our product portfolio consists of evergreen hits like Daily Themed Crossword, WordTrip, WordJam, WordWars, WordTrek and Solitaire. Visit us at www.playsimple.in to know more. Recent news about PlaySimple: https://techcrunch.com/2021/07/02/swedish- gaming-giant-acquires-indiaplaysimple-for-360-million/
