At Sweatcoin, we’re on a mission to make the world more active - healthier and wealthier along the way. As the leading app that turns steps into rewards, we’ve inspired 200M+ downloads and helped users walk over 23 trillion steps.
About the role:
We’re scaling our Digital Obesity and Lifestyle Support Programme (DOLSP), built with one of the world’s leading pharmaceutical companies. It supports people living with obesity through education, behaviour change, physical activity and rewards, and helps eligible users navigate towards appropriate obesity care through our healthcare partners.
You’ll own lifecycle engagement for the programme: who enters each journey, what they need at every stage, when to reach them, and what moves them towards the next meaningful action. You’ll sit in the User Engagement team (Growth), report to our User Engagement Lead, and work closely with Product, Analytics, Medical, Legal and Compliance, as well as our healthcare partners. Around 80% of your time is DOLSP; the other 20% supports lifecycle work across the core Sweatcoin app.
What you’ll work on:
Shaping and running the DOLSP lifecycle strategy across activation, education, engagement, retention, reactivation and referral into obesity care pathways
Building and optimising automated journeys and campaigns across push, email and in-app messaging
Using behavioural segmentation and funnel data to grow Qualified Leads and improve conversion at every stage
Running experiments on messaging, timing, targeting and channels, and turning the results into clear lifecycle learnings
Working with our health partners and internal Medical, Legal and Compliance teams so every communication is accurate and compliant
Supporting DOLSP launches in new markets, adapting to local audiences, healthcare pathways and regulation
Supporting the wider Sweatcoin lifecycle roadmap across activation, engagement, retention and feature adoption
Apply if you have:
3+ years in CRM, lifecycle marketing, user engagement or retention, ideally for a mobile app or digital product
Experience in pharma, healthcare, digital health or another highly regulated or medically sensitive environment
Hands-on experience with a customer engagement platform (Braze, MoEngage, Iterable, Customer.io, Intercom or similar), including A/B testing and behavioural segmentation
Nice to have:
Experience in obesity, weight management or metabolic health
Familiarity with pharmaceutical marketing regulation and medical/legal approval processes
Lifecycle programmes run across multiple countries and languages
Why join the Sweatcoin family:
Flexible, remote-friendly working
Apple equipment for work
Team socials and offsites
Dog-friendly London office in Covent Garden
Full health insurance, including optical and dental
Wellbeing and learning allowances
A mission that genuinely matters: getting millions of people moving every day
Get familiar with our hiring process:
Video Screening → First culture fit interview (30-45 mins) → User Engagement Lead Interview (45 mins) → Take-home task → Task presentation + follow up interview (60-70 mins) → Reference check (3/4 references)
Skills Required
- 3+ years of experience in CRM, lifecycle marketing, user engagement, or retention
- Experience working with a mobile app or digital product
- Experience in pharma, healthcare, digital health, or another highly regulated or medically sensitive environment
- Hands-on experience with a customer engagement platform such as Braze, MoEngage, Iterable, Customer.io, or Intercom
- Experience with A/B testing and behavioral segmentation
- Experience in obesity, weight management, or metabolic health
- Familiarity with pharmaceutical marketing regulation and medical/legal approval processes
- Experience running lifecycle programmes across multiple countries and languages
What We Do
Sweatcoin is a health and fitness app that rewards users for their steps with a currency called Sweatcoin, which can be spent on rewards, donated to charity, or converted into $SWEAT.
