We are Noble People. A modern creative media agency. We develop original, bold and provocative media ideas for some of the most exciting brands in the world.
Media ideas that aren’t media. Media that isn’t boring. Brand ideas that people love.
We do communications strategy, media planning and buying, and reporting and optimization – but with a lens that respects creativity and without the nonsense that comes along with most media agencies. We are passionate, transparent, and values-driven. We strip out the old rules, find smarter ways to make an impact, and take a modern, innovative approach to media – always through a creative lens.
The Group Director, OOH is a senior leader responsible for shaping Noble People’s approach to out-of-home media and ensuring our OOH work is strategic, creative, well executed, and grounded in our clients’ business goals.
This role brings deep OOH marketplace expertise to client teams, guiding work from strategy and planning through negotiation, buying, execution, and post-campaign analysis. The Group Director partners closely with Group Media Directors, Media Directors, communications strategy teams, and other agency leaders to identify how OOH can contribute to broader communications plans and create distinctive opportunities for our clients.
The Group Director is also a people leader, setting expectations for the quality of OOH work, developing team members, improving ways of working, and building strong relationships across the agency and with the OOH vendor community.
Please note: this position is covering a leave of absence through the end of November.
Essential Duties and Responsibilities
OOH Strategy
- Lead OOH strategy across assigned clients, translating business and communications objectives into clear, creative, and effective recommendations.
- Serve as a senior OOH advisor to clients and internal teams, bringing marketplace expertise to planning, major client meetings, and new business pitches.
- Partner with media planning and communications strategy teams to integrate OOH into broader media plans and identify opportunities that extend beyond standard placements.
- Maintain a deep understanding of clients’ businesses, audiences, priorities, budgets, and competitive environments to anticipate needs and identify opportunities.
- Develop and present OOH strategies, recommendations, POVs, and marketplace updates to senior client stakeholders.
Planning, Buying, Marketplace Leadership
- Oversee OOH planning and buying from strategy and vendor evaluation through negotiation, contracting, execution, trafficking, reconciliation, and post-campaign analysis.
- Ensure recommendations and buys meet client objectives while delivering strong value, strategic rationale, creative impact, and executional excellence.
- Maintain senior relationships with OOH vendors and stay current on formats, inventory, pricing, technology, measurement, and emerging opportunities.
- Provide senior guidance on complex planning, negotiation, production, and execution challenges.
- Establish and maintain high standards for accuracy, quality control, financial management, and timely delivery of OOH work.
Leadership
- Lead, coach, and develop OOH team members, setting clear expectations for performance, accountability, collaboration, and quality.
- Oversee workload and resources while supporting hiring, training, performance management, and career development as appropriate.
- Build OOH knowledge across the agency by sharing marketplace developments, best practices, and new opportunities.
- Partner with the Head of Activation and agency leadership to strengthen Noble People’s OOH capabilities, processes, tools, and ways of working.
- Contribute OOH expertise to new business, thought leadership, and agency growth opportunities.
- Represent Noble People positively within the OOH community and maintain strong relationships across the marketplace.
- Perform other duties as assigned.
Requirements
- At least 10 years of OOH media planning and buying experience, preferably within a media or advertising agency.
- Significant experience leading OOH strategy, planning, negotiation, buying, and execution across multiple clients, categories, markets, and budget levels.
- Demonstrated experience managing and developing teams at multiple levels.
- Deep understanding of the OOH marketplace, including major vendors, formats, inventory, pricing dynamics, planning considerations, and emerging opportunities.
- Demonstrated ability to translate client business and communications objectives into effective OOH strategies and recommendations.
- Strong negotiation skills and a track record of maintaining open, fair, and productive vendor relationships.
- Exceptional written, verbal, and presentation skills, with the ability to communicate effectively with employees, vendors, and senior clients.
- Ability to write concise, well-reasoned media recommendations and present them with confidence.
- Strong strategic and analytical thinking skills, including the ability to evaluate audience, geographic, marketplace, and campaign data.
- Demonstrated ability to champion creative and unconventional OOH ideas while maintaining executional discipline.
- Strong interpersonal skills and the ability to build trusted relationships internally and externally.
- Ability to manage multiple clients, priorities, budgets, and timelines while maintaining strong attention to detail.
- Willingness to get into the details when needed to solve problems and ensure excellent execution.
Benefits
The salary range per annum is: 190,000 - 205,000 USD.
Diversity and Inclusion
At Noble People, our people are our greatest asset. We are committed to fostering an inclusive environment that attracts, engages, and retains the best possible talent. Our diversity of experiences, backgrounds, locations, viewpoints and ideas is what makes us a great place to work and differentiate us as an employer of choice.
We are an equal opportunity employer
At Noble People we are committed to expanding opportunities for all employees without regard to race, color, religion, gender, age, national origin, sexual orientation, sexual identity, disability, or any other characteristic. Each person is valued for his or her talents, expertise, experience, and perspective.
Skills Required
- At least 10 years of out-of-home media planning and buying experience, preferably within a media or advertising agency.
- Significant experience leading OOH strategy, planning, negotiation, buying, and execution across multiple clients, categories, markets, and budget levels.
- Experience managing and developing teams at multiple levels.
- Deep understanding of the OOH marketplace, including vendors, formats, inventory, pricing dynamics, planning considerations, and emerging opportunities.
- Ability to translate client business and communications objectives into effective OOH strategies and recommendations.
- Strong negotiation skills and a record of maintaining productive vendor relationships.
- Exceptional written, verbal, and presentation skills for communicating with employees, vendors, and senior clients.
- Ability to write concise, well-reasoned media recommendations and present them confidently.
- Strong strategic and analytical thinking, including evaluating audience, geographic, marketplace, and campaign data.
- Ability to champion creative and unconventional OOH ideas while maintaining executional discipline.
- Strong interpersonal skills and ability to build trusted internal and external relationships.
- Ability to manage multiple clients, priorities, budgets, and timelines with strong attention to detail.
- Willingness to work through details to solve problems and ensure excellent execution.
What We Do
Noble People is a media agency. The combination we offer is not found everywhere: creative approaches to using media space underpinned by strategic rigor through analytics and the application of the latest marketing science. While marketers are often forced to choose between data or creativity, we recognize they need both. Put simply, what we do is advise our clients how to invest their marketing communications budget in the most effective way to deliver an impact on their business. We focus more on business metrics than on leading indicators—which only feed back on a narrow window of activity. We execute our recommendation through buying media space in all channels (digital, search, broadcast TV, podcasts, out of home, social, as well as traditional channels); negotiating partnerships with publishers, platforms and personalities; and sometimes finding new ways for people to encounter our clients’ brand by creating entirely new media spaces. We’ve done this across many product categories including packaged goods, fintech, travel, business to business, food delivery, and entertainment.
