Strategic Marketing Account Executive

Posted 13 Days Ago
Be an Early Applicant
Columbia, MO, USA
In-Office
Entry level
Digital Media • News + Entertainment
The Role
Develop and manage strategic marketing and advertising solutions for local businesses across broadcast television, streaming TV, SEO, SEM, display, and social media. Responsibilities include consulting with clients, identifying growth opportunities, designing data-driven campaigns, acquiring new business, managing an established book of business, strengthening client relationships, and supporting campaign renewals through performance-focused account management.
Summary Generated by Built In
Job Summary & Responsibilities

Unlock Your Next Great Career Move in Mid-Missouri

 

Are you an experienced marketing professional ready for a change? Join our family-owned media company. We offer the stability and support you need to build a long, lucrative career applying high-level strategy to local business challenges.

 

As Mid-Missouri's ABC and FOX affiliate, we hold a trusted, multi-platform position in the community. We are seeking a highly driven, strategic professional to work with local businesses on their marketing, advertising, and business development. You will champion the strength of our broadcast (local news, high-profile sports, prime-time entertainment) and our comprehensive suite of advanced digital marketing solutions.

 

This is a strategic consulting and sales position that requires you to understand a client's business deeply and craft impactful, multi-platform media solutions that deliver measurable results.

 

What You Will Do (Key Responsibilities)

  • Strategic Client Consulting:Work closely with Mid-Missouri businesses and advertising agencies to analyze their marketing needs, identify growth opportunities, and develop data-driven, strategic campaigns.
  • Multi-Platform Solution Design:Utilize a comprehensive portfolio of advertising products, including broadcast television (ABC17, FOX22), targeted streaming television (OTT/CTV), and a full suite of digital marketing tactics (SEM, SEO, display, social).
  • Business Development:Aggressively pursue new business and cultivate long-term relationships that lead to sustained partnerships. This role also manages an established book of business.
  • Client-Focused Account Management:Prioritize relationship-driven account management, ensuring client success, campaign performance, and consistent renewals.
  • Collaboration:Work with our experienced team to leverage internal market research, audience analytics, and industry insights to build winning proposals.

 

 

 

Qualifications

We are looking for a seasoned professional who can bring immediate value to our clients.

 

Preferred Experience & Skills:

  • A strong understanding of digital media strategies and trends(e.g. SEO, SEM, social, or streaming TV).
  • Exceptional communication, presentation, and strategic thinking
  • A relationship-driven approach with a clear focus on client retention and growth.
  • Previous professional experience in a Marketing, Communications, Business, or a related field.

 

Hours/Schedule:  This is a full-time position, scheduled Monday through Friday from 8:00am-5:00pm with flexibility required by the employee.

 

ABC17/FOX22 is owned by a company dedicated to providing the best advertising and marketing strategies for its clients and providing the best news coverage in the markets they serve. NPG of Missouri is an Equal Opportunity Employer.

 


 

Applicants must provide a cover letter and resume when applying.

 

NPG of Missouri, LLC is an Equal Opportunity Employer

 

Posting closes when position is filled

Skills Required

  • Strong understanding of digital media strategies and trends, including SEO, SEM, social media, or streaming television
  • Exceptional communication and presentation skills
  • Strategic thinking ability
  • Relationship-driven approach focused on client retention and growth
  • Previous professional experience in marketing, communications, business, or a related field
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The Company
HQ: St. Joseph, MO
4 Employees

What We Do

We are the local FOX, ABC, CW, and Telemundo affiliate for the Yuma - El Centro DMA

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