The Sr. Image Producer at AMIRI is responsible for leading the end-to-end production of the brand's global image and video content, including seasonal campaigns, lookbooks, e-commerce photography, editorial content, and special projects.
Reporting to the Global SVP, Brand & Communications, this role oversees production planning, budgeting, scheduling, and execution, working closely with internal creative and marketing teams and a global network of external production partners.
The Sr. Image Producer plays a critical role in translating creative concepts into high-quality visual content, ensuring all projects are delivered on time, within budget, and in alignment with AMIRI's creative vision and brand standards.
This position requires an experienced, resourceful, and highly organized producer with strong creative instincts, exceptional project management capabilities, and an established understanding of luxury fashion image-making.
Job Responsibilities and Duties:
- Image & Content Production: Lead end-to-end production of global image and video projects, including seasonal campaigns, lookbooks, e-commerce shoots, editorial content, social media assets, and special projects.
- Production Planning & Scheduling: Develop and manage the global image production calendar, overseeing project timelines, milestones, resource allocation, and deliverables across multiple concurrent productions.
- Creative Production & Execution: Partner closely with Art Direction, Brand Marketing, and Creative teams to translate creative briefs and concepts into actionable production plans, ensuring the highest standards of execution.
- Shoot Production & Management: Oversee all aspects of pre-production, on-set production, and post-production, including casting coordination, location scouting, crew sourcing, logistics, equipment, scheduling, and asset delivery.
- Budget Management: Develop, manage, and reconcile production budgets, negotiating with external vendors and partners to maximize production value while maintaining financial discipline.
- External Creative Partners: Source, commission, and manage relationships with photographers, directors, stylists, production companies, casting directors, and other external creative collaborators.
- Cross-Functional Coordination: Collaborate with Brand Marketing, Merchandising, Design, E-Commerce, Retail, and Communications teams to align production schedules, creative requirements, and final deliverables with global business priorities.
- Post-Production & Asset Delivery: Oversee retouching, editing, color grading, and final asset delivery, coordinating with internal teams and external vendors to ensure consistency, quality, and adherence to project deadlines.
- Production Quality & Brand Standards: Ensure all productions meet AMIRI's creative, technical, and brand standards, identifying and resolving production challenges without compromising the creative vision.
- Resource Management: Coordinate internal production resources and external freelance teams, ensuring efficient staffing and workflow management across projects.
- Production Innovation: Identify opportunities to improve production workflows, introduce new technologies, optimize resources, and enhance the efficiency and quality of image-making processes.
- Project Reporting & Communication: Maintain clear production documentation, budgets, timelines, and status updates, proactively communicating progress, risks, and solutions to senior leadership and relevant stakeholders.
Knowledge, Skills, and Ability Requirements:
- 7+ years of experience in image, content, or creative production, preferably within luxury fashion, editorial, or premium lifestyle brands.
- Proven experience independently managing complex, high-profile photo and video productions from initial briefing through final delivery.
- Strong understanding of luxury fashion photography, film production, styling, casting, art direction, and post-production workflows.
- Established network of photographers, stylists, directors, production companies, and other creative professionals across key fashion markets.
- Exceptional organizational and project management skills, with the ability to oversee multiple productions simultaneously while maintaining attention to detail.
- Demonstrated experience developing and managing substantial production budgets, negotiating vendor agreements, and optimizing production costs.
- Strong creative sensibility and understanding of luxury brand aesthetics, visual storytelling, and image-making standards.
- Excellent communication, problem-solving, and stakeholder management skills, with the ability to collaborate effectively with senior creatives, internal departments, and external partners.
- Ability to manage freelance crews and external production teams while maintaining clear accountability and efficient workflows.
- Comfortable operating in a fast-paced, entrepreneurial environment with evolving priorities, ambitious creative objectives, and demanding production timelines.
- Proficiency in production management tools, project management platforms, and relevant creative software.
- Bachelor's degree in Photography, Film, Visual Arts, Communications, or a related field preferred.
Skills Required
- 7+ years of experience in image, content, or creative production
- Experience managing complex photo and video productions from briefing through final delivery
- Knowledge of luxury fashion photography, film production, styling, casting, art direction, and post-production workflows
- Established network of photographers, stylists, directors, production companies, casting directors, and creative professionals
- Strong organizational and project management skills across multiple concurrent productions
- Experience developing and managing production budgets and negotiating vendor agreements
- Strong creative sensibility and understanding of luxury brand aesthetics and visual storytelling
- Excellent communication, problem-solving, and stakeholder management skills
- Experience managing freelance crews and external production teams
- Proficiency with production management tools, project management platforms, and relevant creative software
- Bachelor's degree in Photography, Film, Visual Arts, Communications, or a related field
What We Do
Established in 2014 by Mike Amiri, the luxury menswear and womenswear brand, AMIRI, marries refined craftsmanship with the glamor of LA’s authentic skate and street culture. An LA native, founder Mike Amiri began his career in fashion by handcrafting unique stage pieces for iconic hard rockers such as Axl Rose and Steven Tyler. Eternally intrigued by such dark, heroic figures, his flair for tapping into this rock ‘n’ rock ethos led him to design an exclusive capsule collection for the LA-concept store, Maxfield. Since this debut collection, Mike established a distinct design signature with his deconstructed, hand-embellished denim jeans, leather jackets, grungy flannel shirting and graphic tee-shirts — all grounded in the nostalgic touchstones of his Californian youth. Early styles, like the MX1 jeans and Bandana Buckle boots, remain the pillars of AMIRI today, and the designer’s nascent DIY sensibility has since evolved into a studied and distinct savoir-faire. Today, AMIRI presents a collection bi-annually at Paris Fashion Week and is available from some of the most renowned retailers worldwide, such as Barneys, Bergdorf Goodman in New York, Galeries Lafayette in Paris, Selfridges in London and Joyce in Hong Kong. As its global presence grows, AMIRI remains faithful to its roots: each garment is still a labor of love, cut from the finest fabrics, produced in majority in LA, and often even hand-finessed in-house. More recently, production of leathergoods and tailored suiting moved to Italy. Since 2018, Mike Amiri has been a member of the CFDA. In 2018, he was also nominated for the Swarovski Award for Emerging Talent at the CFDA Fashion Awards and honored with the Emerging Talent Award at the Footwear News Achievement Awards. In 2019, Mike was nominated for the Menswear Designer of the Year at the CFDA Fashion Awards.
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