SR Art Director - CGI

Posted Yesterday
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New York, NY, USA
Hybrid
Senior level
AdTech • Marketing Tech
The Role
Lead creative vision and execution of CGI across campaigns; define visual style and quality standards; mentor CGI artists; collaborate with creative, production, and AI teams; review work, present concepts to clients, and integrate AI tools to optimize production.
Summary Generated by Built In

Position Summary:

The Senior Art Director – CGI leads the creative vision and execution of CGI content across client campaigns, ensuring exceptional visual quality, brand consistency, and production excellence. Working within HOME, Wellcom's AI-enabled production ecosystem, this role partners with creative, production, technology, and client teams to develop innovative CGI solutions that blend artistic direction with emerging technologies.

As a senior creative leader, you will oversee the development of high-impact visual assets, mentor CGI artists, and help shape the evolution of AI-enhanced creative workflows. You will ensure that technology supports—not replaces—creative excellence while driving innovation across the production pipeline.

Key Responsibilities:

  • Lead the creative direction for CGI projects from concept through final delivery.
  • Define the visual style, quality standards, and creative vision for digital content across a variety of client accounts.
  • Collaborate with Creative Directors, Account Teams, Production, and AI Developers to deliver innovative, client-focused solutions.
  • Provide art direction and mentorship to CGI artists across modeling, texturing, lighting, rendering, and compositing.
  • Review creative work throughout production, providing clear and constructive feedback to ensure the highest standards of quality.
  • Partner with HOME development teams to evaluate AI-enabled creative tools and identify opportunities to enhance CGI workflows.
  • Ensure consistency with client brand guidelines while encouraging creative innovation.
  • Balance creative excellence with production efficiency, timelines, and business objectives.
  • Present creative concepts and visual solutions to internal stakeholders and clients.
  • Stay informed on emerging CGI technologies, rendering techniques, and AI advancements that can strengthen creative production.

Required Qualifications:

  • Bachelor's degree in Graphic Design, Digital Arts, Computer Graphics, Animation, or equivalent professional experience.
  • 8+ years of experience in CGI, digital design, advertising, or creative production.
  • Proven experience leading creative teams and delivering large-scale CGI projects.
  • Strong portfolio demonstrating exceptional art direction and photorealistic CGI work.
  • Deep understanding of composition, lighting, color theory, typography, and visual storytelling.
  • Excellent leadership, communication, and presentation skills.
  • Ability to manage multiple projects in a fast-paced production environment.

Preferred Qualifications:

  • Experience within advertising agencies, creative production studios, or retail and e-commerce production environments.
  • Familiarity with AI-assisted creative workflows and emerging generative AI technologies.
  • Experience collaborating with production, technology, and software development teams.
  • Knowledge of virtual production, real-time rendering, or interactive media.
  • Experience mentoring multidisciplinary creative teams.
  • Understanding of production pipeline optimization and workflow automation.

Technical Skills:

Creative & CGI

  • Autodesk Maya
  • Blender
  • Cinema 4D
  • 3ds Max
  • Adobe Creative Cloud
  • Substance 3D Suite

Rendering & Visualization

  • Arnold
  • V-Ray
  • Redshift
  • Unreal Engine
  • Physically Based Rendering (PBR)
  • HDRI Lighting

Production & Collaboration

  • Creative direction
  • Art direction
  • Creative reviews
  • Production workflows
  • Brand systems
  • Digital asset management

Emerging Technologies

  • AI-assisted creative workflows
  • Prompt engineering (preferred)
  • Workflow automation
  • Familiarity with HOME AI tools and production technologies

Success in This Role:

A successful Senior Art Director – CGI will:

  • Deliver world-class CGI that elevates client brands and creative campaigns.
  • Inspire and mentor creative teams while fostering collaboration across disciplines.
  • Balance artistic excellence with production efficiency and scalability.
  • Identify opportunities to integrate AI into CGI workflows while preserving creative integrity.
  • Help shape the future of HOME by championing innovation, quality, and continuous improvement across AI-enabled creative production.

Skills Required

  • Bachelor's degree in Graphic Design, Digital Arts, Computer Graphics, Animation, or equivalent professional experience
  • 8+ years of experience in CGI, digital design, advertising, or creative production
  • Proven experience leading creative teams and delivering large-scale CGI projects
  • Strong portfolio demonstrating exceptional art direction and photorealistic CGI work
  • Deep understanding of composition, lighting, color theory, typography, and visual storytelling
  • Excellent leadership, communication, and presentation skills
  • Ability to manage multiple projects in a fast-paced production environment
  • Autodesk Maya
  • Blender
  • Cinema 4D
  • 3ds Max
  • Adobe Creative Cloud
  • Substance 3D Suite
  • Arnold
  • V-Ray
  • Redshift
  • Unreal Engine
  • Physically Based Rendering (PBR)
  • HDRI Lighting
  • Digital asset management
  • AI-assisted creative workflows
  • Workflow automation
  • Familiarity with HOME AI tools and production technologies
  • Experience within advertising agencies, creative production studios, or retail and e-commerce production environments
  • Prompt engineering
  • Experience collaborating with production, technology, and software development teams
  • Knowledge of virtual production, real-time rendering, or interactive media
  • Experience mentoring multidisciplinary creative teams
  • Understanding of production pipeline optimization and workflow automation
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The Company
HQ: New York, New York
336 Employees
Year Founded: 2000

What We Do

we are wellcom – innovative, creative content shop and tech-forward, creative production agency in one. We offer a fresh way to make your advertising effective, engaging and measurable – no matter the channel, medium or scale. Our superpower? A unique, holistic approach to creating and producing content. See how it makes collaborating with us seamless, from beginning to end.

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