Specialist, Advertising and Content (Amazon)

Posted Yesterday
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Manila, Metro Manila, National Capital Region, PHL
In-Office
Mid level
eCommerce • Fashion • Retail
The Role
Manage end-to-end Amazon PPC campaigns, including setup, optimization, scaling, bidding, keyword strategy, budget pacing, and performance analysis. Review ASIN-level results and identify listing, pricing, and creative opportunities. Provide recommendations to improve advertising efficiency, CTR, and conversion rates while coordinating with listings, copy, and A+ content teams.
Summary Generated by Built In
About Us

About Us

Centric Brands is a leading lifestyle brand collective that designs, sources, markets and sells high quality products in multiple segments, including women’s, men’s and kid’s apparel, accessories, entertainment and beauty. Centric Brands is focused on our customers and our brands that will drive the company’s future growth. We are defined by innovation as we seize new opportunities and thrive in an environment informed by creativity and thinking that is both analytical and outside the box. Centric Brands reflects a team built on respect, for others and for the hard work it takes to achieve our goals and build our bright future together.

Specific Responsibilities Would Include:
  • End-to-end Amazon PPC management: campaign setup, restructuring, scaling, and ongoing bid/keyword/placement optimizations
  • Budget pacing and efficiency management (ACOS / TACOS) with weekly and monthly performance insights and clear recommendations
  • Search term analysis, keyword harvesting, negation strategy, and ASIN-level performance reviews
  • Performance diagnostics and opportunity identification, including listing, pricing, or creative gap analysis
  • Data-driven recommendations to improve CTR, CVR, and overall efficiency — actionable insights to support decision-making
  • Cross-functional coordination: provide briefs and priorities to listings, copy, and A+ content teams to align advertising performance with content execution
Our Best Fit Candidate Would Have:
  • Minimum of 3 years’ experience in PPC marketing and/or Amazon account management.
  • Hands-on experience managing Amazon Advertising (AMS) campaigns: launching, optimizing, and scaling.
  • Proven ability in performance analysis and ROI reporting, including ASIN setup, listing management, and A+ Content publishing.
  • Proficiency with CMS tools such as Salsify (or equivalent) and familiarity with Amazon Vendor Central.
  • Strong Excel skills (pivot tables, reporting, and data analysis).
  • Excellent knowledge of Microsoft Office (Word, Excel, PowerPoint) and Google Workspace.
  • Creative and strategic mindset with a passion for the accessories category.
  • Detail-oriented with strong planning, organizational, and problem-solving skills; able to prioritize to meet deadlines.
  • Excellent written and verbal communication skills and the ability to work effectively as a team player.

Competency Requirements ((if applicable))                                                                                                                                       

Centric Values:

  • Innovative
  • Resourceful
  • Collaborative
  • Respectful

 

Behavioral Competencies:

  • Initiative.
  • Ownership.
  • Communication.
  • Collaboration
  • Conflict Management and Problem Solving

 

Language Proficiency:

Fluent in: English

 

Specific Working Conditions

Frequency of Travel: As required.


Be part of our growing community by getting involved with groups, teams and initiatives like Be Green, Be Giving, and Be Celebrated.

Centric Brands is an Equal Opportunity Employer.

Skills Required

  • At least 3 years of experience in PPC marketing and/or Amazon account management
  • Hands-on experience managing Amazon Advertising campaigns, including launching, optimizing, and scaling
  • Experience with performance analysis and ROI reporting
  • Experience with ASIN setup, listing management, and A+ Content publishing
  • Proficiency with Salsify or an equivalent CMS tool
  • Familiarity with Amazon Vendor Central
  • Strong Microsoft Excel skills, including pivot tables, reporting, and data analysis
  • Knowledge of Microsoft Office and Google Workspace
  • Creative and strategic mindset with an interest in the accessories category
  • Strong planning, organizational, problem-solving, written communication, and verbal communication skills
  • Ability to prioritize deadlines and work effectively as part of a team
  • Fluency in English
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The Company
HQ: New York, NY
1,714 Employees
Year Founded: 2018

What We Do

Centric Brands is a leading lifestyle brand collective that designs, sources, markets, and sells high-quality products in the kids, men’s and women’s apparel, accessories, beauty, and entertainment categories. The Company’s portfolio includes licenses for more than 100 iconic brands, including Calvin Klein®, Tommy Hilfiger®, Nautica®, Spyder®, and Under Armour® in the kid’s category; Joe’s Jeans®, Buffalo®, and Hervé Léger® in the men’s and women’s apparel category; Kate Spade®, Michael Kors®, All Saints®, Frye®, Timberland®, and Jessica Simpson® in the accessories category; and in the entertainment category, Disney®, Marvel®, Nickelodeon®, and Warner Brothers® among many others. The Company also owns and operates brands such as Zac Posen®, Hudson®, Robert Graham®, Avirex®, and Taste Beauty® and operates a joint venture brand, Favorite Daughter, with Sara and Erin Foster. The Company’s products are sold primarily in North America through leading mass-market retailers, specialty and department stores, and online. Centric Brands LLC has unparalleled expertise in product design, development and sourcing, retail and digital commerce, marketing, and brand building. The Company is headquartered in New York City, with U.S. offices in Los Angeles and Greensboro, and international offices in London, Toronto, and Montreal. For more information about Centric Brands, please visit https://www.centricbrands.com.

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