Social User Acquisition

Posted 2 Days Ago
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Tel Aviv, ISR
In-Office
Junior
Gaming • Software
The Role
Manage and optimize social user acquisition campaigns across Facebook, TikTok, Snapchat, and other platforms. Analyze campaign data, run A/B tests, improve KPIs, develop marketing strategies, build acquisition partnerships, and present performance insights. Collaborate with creative, Product, Monetization, Game Economy, and BI teams to develop effective ad concepts and scale successful campaigns. Conduct market research and share performance learnings across the organization.
Summary Generated by Built In
Description

Sunflower is a fast-paced B2C gaming startup in Tel Aviv on a mission to create gaming experiences that captivate millions. We're scaling fast.

We're looking for a Social User Acquisition Manager who's equal parts data nerd and creative maverick. Someone who gets genuinely excited about A/B tests AND killer ad creative. If you're the type who geeks out over cohort curves but also has opinions on color palettes, we need to talk.

Responsibilities
  • Hands-on management of user acquisition campaigns across Facebook, TikTok, Snapchat, and other social platforms
  • Monitor, analyze, and optimize campaigns with a relentless focus on hitting (and crushing) our KPIs
  • Plan and execute new marketing strategies – test boldly, learn fast, scale what works
  • Build and maintain strategic and genuine partnerships with key acquisition partners (not just transactional relationships)
  • Weekly updates - dive into the data to surface trends, wins, and "uh-oh" moments – and present them clearly
  • Collaborate with other team members and share knowledge of latest learnings to improve and enhance our marketing performance
  • Work closely with the creative team to ideate, test, and iterate on ad concepts that actually convert
  • Cooperate with Product, Monetization, Game Economy and BI teams – to align marketing strategies with the business
  • Conduct market research to identify trends & new opportunities and to keep up to date with the industry
  • Come with a "Can Do" approach
Requirements
  • The skills: 1-2 years managing performance marketing campaigns (gaming experience is a major plus)
  • The degree: BA/BSc in Economics, Statistics, Psychology, Philosophy, or a quantitative field – bonus points for psych/econ combo
  • The brain: Strong analytical chops + an eye for what looks good. You know your way around Excel, and SQL is a big advantage
  • The mindset: Curious, independent, quick learner who doesn't wait to be told what to do
  • The vibe: You're a people person but can happily disappear into data for hours. You're fun to work with. You care. You're a little bit obsessive (in the best way)
  • The intangibles: Sharp, creative, willing to put in the extra mile when it counts. Not interested in coasting – you're here to build something
  • Fluent English (written and verbal)

What we're really looking for:

Someone with a knife between their teeth and a smile on their face. Analytical enough to spot a 2% conversion lift, creative enough to know why it happened. Someone who knows what they don't know – and gets excited about figuring it out.

Skills Required

  • 1-2 years of experience managing performance marketing campaigns
  • BA or BSc in Economics, Statistics, Psychology, Philosophy, or another quantitative field
  • Strong analytical skills
  • Experience with Excel
  • SQL knowledge
  • Fluent English, written and verbal
  • Gaming industry experience
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The Company
100 Employees
Year Founded: 2022

What We Do

Sunflower is a Tel Aviv-based B2C gaming startup and game-software development company. It creates free-to-play social and entertainment games, using promotional rewards and popular social trends to build engaging experiences with fun twists, challenges, and achievements. Its multidisciplinary team spans development, art, marketing, game economy, and game design, with a mission to advance the global entertainment market and connect players.

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