The Role
Develop and execute social media strategies and content calendars across major platforms; define content pillars and tone; collaborate with creative and performance teams; analyze metrics, report insights, and optimize organic and paid performance; manage community, brand messaging, influencer and UGC strategies.
Summary Generated by Built In
- Develop and execute comprehensive social media strategies aligned with brand goals and marketing objectives.
- Plan monthly and quarterly content calendars across platforms like Instagram, Facebook, LinkedIn, YouTube, and Twitter (X).
- Define content pillars, tone of voice, and storytelling frameworks for different brands.
- Work closely with creative, design, video, and copy teams to ensure high-quality content execution.
- Analyze social media performance metrics such as reach, engagement, growth, CTR, and conversions.
- Identify trends, platform updates, and content opportunities to improve organic and paid performance.
- Manage brand communication, community engagement, and reputation across social channels.
- Collaborate with performance marketing teams to align organic and paid social strategies.
- Prepare weekly and monthly performance reports with insights and optimization recommendations.
- Guide the team on influencer collaborations, UGC strategies, and campaign-led content.
- Ensure consistency in brand messaging across all social platforms.
Requirements
- 3-4 years of experience in social media strategy and content planning (mandatory).
- Hands-on experience managing platforms like Instagram, Facebook, LinkedIn, and YouTube.
- Solid understanding of social media algorithms, trends, and platform best practices.
- Experience with social media analytics tools such as Meta Insights, LinkedIn Analytics, Google Analytics, and third-party tools.
- Ability to derive actionable insights from data and performance reports.
- Excellent communication, presentation, and stakeholder management skills.
- Experience handling multiple brands in an agency environment is a plus.
- Exposure to healthcare, real estate, education, or service-based brands is preferred.
Skills Required
- 3-4 years of experience in social media strategy and content planning
- Hands-on experience managing Instagram, Facebook, LinkedIn, and YouTube
- Solid understanding of social media algorithms, trends, and platform best practices
- Experience with Meta Insights, LinkedIn Analytics, Google Analytics and third-party analytics tools
- Ability to derive actionable insights from data and performance reports
- Excellent communication, presentation, and stakeholder management skills
- Experience handling multiple brands in an agency environment
- Exposure to healthcare, real estate, education, or service-based brands
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The Company
What We Do
Doors Studio is a global branding and digital marketing agency specializing in crafting future-ready brands through a fusion of vision, creativity, and technology. The agency provides a full-spectrum of services, including brand strategies, market analysis, visual identity creation, web development, and integrated digital marketing campaigns, helping visionary leaders and innovative companies grow and stand out in the digital landscape.
