About Hoichoi:
We are an on-demand video streaming entertainment platform for Bengali's worldwide. With an array of exciting Content choices including Bengali Classics, Blockbusters, Documentaries, Short Films and Exclusive original web series we aim to be home to the best in Bengali entertainment.
Hoichoi is the digital vertical of SVF Entertainment - a leading Media and Entertainment company in East India, with 8 National Awards to its credit and capabilities in Film and TV Production, Cinemas, Distribution, Digital Cinema, Music and New Media.
As we take on the next level of growth, we are on the lookout for passionate and talented people to join our team, committed to redefining online entertainment for Bengalis globally.
Job DescriptionThe Role:
We are looking for an enthusiastic & savvy Social Media specialist to build, attract and interact with our communities across platforms. The objective of the role is to drive customer engagement, the website traffic and revenue by utilizing all aspects of the social media marketing roadmap.
You are an excellent communicator and creative thinker, with the ability to use both data and intuition to make informed decisions. You would be comfortable in an ‘all hands on deck’ environment, thrive in startup culture, and above all are passionate about the brand and its communities.
Responsibilities will include:
- Manage hoichoi's social handles and collaborate with multifunctional teams to integrate campaign-specific messaging across channels.
- Ideate and execute programs to drive social conversation including conceptualizing the social content calendar, curating content, editorial copy, planning promotions & contests, etc.
- Cross collaborate and help create micro-content such as social graphics, animated GIFs, and short-form video related to campaigns
- Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on the effectiveness of campaigns in an effort to maximize results.
- Actively collaborate with the Marketing, PR & Category management teams to strategize and implement innovative social media campaigns.
- Assist the team leads in the development of the social strategy as it relates to messaging, engagement, and content performance
- Ensure consistency of brand positioning and maintain hoichoi’s personality and social tone of voice to stay relevant to fans and customers.
- Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on the effectiveness of campaigns in an effort to maximize results.
- Undertake social media research to gain deeper insight into online conversations related to the Bengali media & entertainment industry.
- Bachelor's/ Master's degree in public relations, journalism, marketing, communications or any other related field.
- 2-4 years of relevant experience in social media. Preferably from Digital media agency background
- Previous experience in a specialist digital agency or in community management in a fast-paced environment is an advantage.
- Knowledge of blogging ecosystem
- Strong project management/organization skills
- Passion for writing and an eye for creative detail
- In-depth knowledge and understanding of social media platforms. An active presence online with a Klout score rating of 35 or higher
- Excellent verbal and written skills (Proficiency in Bengali is highly desirable).
- Ability to take full ownership of areas of responsibility, and proactively conceptualize campaigns.
This role will be based out in Kolkata.
Additional InformationThis job role is based out of Kolkata.
Top Skills
What We Do
SVF is one of Eastern India’s largest entertainment companies, having business interests in Film Production, Film Distribution, Television content Production, Digital Cinema, Music, New Media, Cinemas and Equipment Rental. SVF, founded in 1995 by Mahendra Soni and Shrikant Mohta, started off with film distribution - ‘Bombay’ being its first film. It is now 900 releases strong, and counting. SVF ventured into Film production with its first film, ‘Bhai Amar Bhai’, with over 110 films to its credit now.
SVF’s productions – ‘Raincoat’, ‘Chokher Bali’, ‘Memories in March’, ‘Chitrangada’ and ‘Chotoder Chobi’ - won the coveted National Award and also brought home Filmfare’s Black Lady, won the Centenary Award, YouTube’s Silver Button, Silver peacock and the Golden Leopard. Number of SVF’s films have been part of official selections at international film festivals in London, Berlin, Locarno, Dubai, Shanghai and New York.
SVF diversified into television content production in the year 2008 with commercially successful serials like ‘Bandhan’ & ‘Durga’. SVF Television has produced 30 shows, with over 5,000 hours of TV content and 10,000 Episodes. Other popular shows include ‘Maa’, ‘Bojhena Shey Bojhena’, ‘Goenda Ginni’ and others, garnering highest TRP ratings. SVF Cinemas, aiming to revolutionize the cinematic experience with premium facilities, is currently present in Krishnanagar, Purulia, Bolpur, Mogra, Giridih, Kolkata, Memari and Kalyani.
SVF Digital came into existence in 2007 when the company took the exclusive right for installation of Qube digital system across cinemas in East India. There were 320 installations in the first five years of operation, making it one of the fastest roll outs in India, the Fourth largest installation network in India and the largest in West Bengal. With songs spanning all genres of music, SVF Music has over 800 songs including acquired ones. SVF Music’s YouTube channel, with over 64,000 subscribers and 14 million video views is the No. 1 YouTube channel for Bengali music.
SVF New Media is SVF’s youngest business division, with soon-to-be-launched ‘Hoichoi’ as its maiden Over-The-Top (OTT) offering. ‘Hoichoi’ is a one stop online video streaming destination with the largest collection of Bengali entertainment. With Original Web-Series, Short Films and Documentaries exclusively for ‘Hoichoi’ in the pipeline, it will also have streaming music of over 800 songs for Bengali music aficionados.
