Social Media Manager

Posted 2 Days Ago
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Sunnyvale, CA, USA
In-Office
130K-150K Annually
Mid level
Information Technology • Automation • Manufacturing
The Role
Manage and grow social media channels for an AI research lab, engaging developer and research communities across X, Hugging Face, Reddit, LinkedIn, Instagram, and YouTube. Responsibilities include channel strategy, launch amplification, community building, content creation, brand voice management, trend monitoring, content calendars, cross-functional execution, and analytics reporting.
Summary Generated by Built In
About the Institute of Foundation Models

We are a dedicated research lab for building, understanding, using, and risk-managing foundation models. Our mandate is to advance research, nurture the next generation of AI builders, and drive transformative contributions to a knowledge-driven economy.

As part of our team, you’ll have the opportunity to work on the core of cutting-edge foundation model training, alongside world-class researchers, data scientists, and engineers, tackling the most fundamental and impactful challenges in AI development. You will participate in the development of groundbreaking AI solutions that have the potential to reshape entire industries. Strategic and innovative problem-solving skills will be instrumental in establishing MBZUAI as a global hub for high-performance computing in deep learning, driving impactful discoveries that inspire the next generation of AI pioneers.

 
The Role: 
IFM is looking for a Social Media Manager. This person will manages all owned social media channels with focus on reaching and interacting with the AI developer and research community— this isn't a generic social media role, it requires someone who understands X, Hugging Face, Reddit, and LinkedIn as they function in the AI space. Responsibilities cover channel strategy, launch amplification, community building, reporting and day to day posting. 
   Key Responsibilities 
  • The Social Media manager is responsible for growing the IFM social channels, including engaging key communities across different audiences relevant to the AI industry. 

  • Work closely with the Content Marketing and Editorial Lead to adapt and distribute existing content pieces to social media posts and help create content native to social media: clips, content campaigns and more. 

  • You are. Doer who likes taking ideas to execution and can operationalize them into process, pipelines and content calendars.  

  • You will write most of what goes out yourself so you must demonstrate experience being entrusted with a brand voice. 

  • You are not just good at the tactics: You’re also someone who is able to come up with fresh ideas—whether through collaboratively brainstorming with team members, proposing your own creative formats, or staying on top of the latest social media trends so you know which experiments to run and prioritize.  

  • Create and produce. You’re able to directly create social content when needed and help produce it with others. 

  • Plugged in online. You’re on top of internet culture and the latest online conversations. You track industry trends and shifts and you use this knowledge to craft and tailor compelling, informative, and entertaining social media.  

  • Develop community and voice  

  • Track metrics 

Qualifications 
  • 3-15 years of hands-on social channel experience.  
  • Proven ability to adapt style and voice across different formats, platforms and audiences. 
  • Experience with X, LinkedIn, Instagram, YouTube etc. required 
  • Strong command of data—from implementing and using various analytics too, to regularly interpreting and reporting insights. 
  • Ability to meet multi-threaded/cross functional deadlines. 
  • Passionate about technology, AI, Open Source—intellectually curious and always learning. 

Benefits Include
*Comprehensive medical, dental, and vision benefits 
 *Bonus
*401K Plan
*Generous paid time off, sick leave and holidays
*Paid Parental Leave
*Employee Assistance Program
*Life insurance and disability

Skills Required

  • 3-15 years of hands-on social channel experience
  • Ability to adapt style and voice across different formats, platforms, and audiences
  • Experience with X, LinkedIn, Instagram, YouTube, and similar platforms
  • Strong data and analytics skills, including interpreting and reporting insights
  • Ability to meet multi-threaded and cross-functional deadlines
  • Passion for technology, AI, and open source, with intellectual curiosity and continuous learning
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The Company
HQ: Essen
3,924 Employees
Year Founded: 1969

What We Do

First a passion, then an idea transformed into success – when it comes to pioneering automation and digitalisation technology, the ifm group is the ideal partner. Since its foundation in 1969, ifm has developed, produced and sold sensors, controllers, software and systems for industrial automation and for SAP-based solutions for supply chain management and shop floor integration worldwide. As one of the pioneers of Industry 4.0, ifm develops and implements consistent solutions to digitalise the entire value chain “from sensor to ERP”. Today, the second-generation family-run ifm group has more than 8,750 employees and is one of the worldwide market leaders. The group combines the internationality and innovative strength of a growing group of companies with the flexibility and close customer contact of a medium-sized company.

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