Social Media Manager

Posted Yesterday
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New York, NY, USA
In-Office
Mid level
Fashion • News + Entertainment • Retail • Sports
The Role
Creates imagery, video, editorial, website copy, and social media content across multiple fashion and entertainment brands. Manages social media monitoring, content calendars, digital campaigns, analytics tracking, presentations, and partner communications. Requires strong writing, platform expertise, fashion interest, and skills in photography, videography, advertising, website content management, analytics, Microsoft Office, and Adobe creative tools.
Summary Generated by Built In
Company Description

Authentic Brands Group is a brand development and licensing company. We acquire, manage and build long term value in prominent brands, which span the industries of fashion, sports and celebrity & entertainment. ABG's brands include Shaquille O'Neal, Juicy Couture, Marilyn Monroe, Spyder, Prince Tennis, Muhammad Ali, Elvis Presley and many more!

Job Description

The Social Media Manager will be responsible for the creation of social media content, including imagery, videos and editorial. The Social Media Manager will also oversee daily tasks, including: monitoring social media platforms, building social media calendars, creating compelling content, assisting with digital campaigns, tracking analytics, creating presentations, writing website verbiage and liaising with partners. The Social Media Manager should have strong written communication skills and a demonstrated interest in the fashion industry. Candidates should be active on social and understand the nuances of each platform. The Social Media Manager will be working on all of ABG’s brands, including Juicy Couture, Judith Leiber, Marilyn Monroe, Spyder, Elvis Presley, Tapout, Muhammad Ali and Prince Tennis.

Qualifications

3-4 years experience managing social media campaigns for fashion or entertainment brands

Skilled in photography and videography

Familiarity with running ad campaigns on search engines and social platforms

Experience in maintaining website content management systems

Understanding of digital analytics platforms

Proficient in Word, PowerPoint and Excel

Basic knowledge of Adobe Photoshop and Illustrator

Additional Information

All your information will be kept confidential according to EEO guidelines.

Skills Required

  • 3–4 years of experience managing social media campaigns for fashion or entertainment brands
  • Photography and videography skills
  • Familiarity with running advertising campaigns on search engines and social platforms
  • Experience maintaining website content management systems
  • Understanding of digital analytics platforms
  • Proficiency in Microsoft Word, PowerPoint, and Excel
  • Basic knowledge of Adobe Photoshop and Illustrator
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The Company
710 Employees
Year Founded: 2010

What We Do

Authentic Brands Group (Authentic) is a global brand development, marketing, and entertainment company that owns and manages a portfolio of more than 50 sports, media, entertainment, and lifestyle brands. It partners with retailers, manufacturers, and distributors worldwide to extend brands across products, licensing, marketing, content, and consumer experiences. Its portfolio includes prominent apparel and retail names alongside sports and entertainment properties.

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