About Us
We are an on-demand video streaming entertainment platform for Bengalis worldwide. With an array of exciting content choices including Bengali Classics, Blockbusters, Documentaries, Short Films and Exclusive original web series we aim to be home to the best in Bengali entertainment.
hoichoi is the digital vertical of SVF Entertainment - a leading Media and Entertainment company in East India, with 8 National Awards to its credit and capabilities in Film and TV Production, Cinemas, Distribution, Digital Cinema, Music and New Media.
As we take on the next level of growth, we are on the lookout for passionate and talented people to join our team, committed to redefining online entertainment for Bengalis globally.
Job DescriptionThe Role
We are looking to add an enthusiastic and passionate Social Media buff to our team to drive engagement and initiatives across various communities and platforms.
Responsibilities
- Ideate and execute campaigns to drive social media buzz by conceptualizing the social content calendar, curating content, planning promotions & contests, etc
- Manage the social handles and cross-collaborate with multi-functional teams to integrate campaign-specific content (social graphics, animated GIFs, and short-form videos) across channels
- Monitor campaign performances, and analyze, review, and report on campaigns' effectiveness to maximize results
- Ensure consistency of brand positioning and maintain hoichoi's personality and social tone of voice to stay relevant to fans and customers
- Undertake social media research to gain deeper insight into online conversations related to the Bengali media & entertainment industry.
What makes you a great fit?
- You are an excellent communicator and creative thinker and proficient in Hindi
- Relevant experience in social media, preferably from a digital media agency/E-commerce/Media & Entertainment background would be preferred
- Bachelor's/ Master's degree in public relations, journalism, marketing, communications, or any other related field would be preferred
This role will be based in Kolkata.
Top Skills
What We Do
SVF is one of Eastern India’s largest entertainment companies, having business interests in Film Production, Film Distribution, Television content Production, Digital Cinema, Music, New Media, Cinemas and Equipment Rental. SVF, founded in 1995 by Mahendra Soni and Shrikant Mohta, started off with film distribution - ‘Bombay’ being its first film. It is now 900 releases strong, and counting. SVF ventured into Film production with its first film, ‘Bhai Amar Bhai’, with over 110 films to its credit now.
SVF’s productions – ‘Raincoat’, ‘Chokher Bali’, ‘Memories in March’, ‘Chitrangada’ and ‘Chotoder Chobi’ - won the coveted National Award and also brought home Filmfare’s Black Lady, won the Centenary Award, YouTube’s Silver Button, Silver peacock and the Golden Leopard. Number of SVF’s films have been part of official selections at international film festivals in London, Berlin, Locarno, Dubai, Shanghai and New York.
SVF diversified into television content production in the year 2008 with commercially successful serials like ‘Bandhan’ & ‘Durga’. SVF Television has produced 30 shows, with over 5,000 hours of TV content and 10,000 Episodes. Other popular shows include ‘Maa’, ‘Bojhena Shey Bojhena’, ‘Goenda Ginni’ and others, garnering highest TRP ratings. SVF Cinemas, aiming to revolutionize the cinematic experience with premium facilities, is currently present in Krishnanagar, Purulia, Bolpur, Mogra, Giridih, Kolkata, Memari and Kalyani.
SVF Digital came into existence in 2007 when the company took the exclusive right for installation of Qube digital system across cinemas in East India. There were 320 installations in the first five years of operation, making it one of the fastest roll outs in India, the Fourth largest installation network in India and the largest in West Bengal. With songs spanning all genres of music, SVF Music has over 800 songs including acquired ones. SVF Music’s YouTube channel, with over 64,000 subscribers and 14 million video views is the No. 1 YouTube channel for Bengali music.
SVF New Media is SVF’s youngest business division, with soon-to-be-launched ‘Hoichoi’ as its maiden Over-The-Top (OTT) offering. ‘Hoichoi’ is a one stop online video streaming destination with the largest collection of Bengali entertainment. With Original Web-Series, Short Films and Documentaries exclusively for ‘Hoichoi’ in the pipeline, it will also have streaming music of over 800 songs for Bengali music aficionados.
