The Role
Build Luma's social engine from scratch: edit, concept, and execute high-craft short-form video across major platforms; produce a high volume of trend-driven content; translate research into engaging assets; grow a global creator community and monitor trends to keep Luma culturally relevant.
Summary Generated by Built In
About Luma
Where You Come In
What You'll Do
Who You Are
What Sets You Apart (Bonus Points)
Luma's mission is to build multimodal AI to expand human imagination and capabilities. We believe that multimodality is critical for intelligence. To go beyond language models and build more aware, capable and useful systems, the next step function change will come from vision. So we are working on training and scaling up multimodal foundation models for systems that can see and understand, show and explain, and eventually interact with our world to effect change.
This is a rare, foundational opportunity to define the visual identity and social narrative of the next creative frontier. As our Social Media Editor, you will work directly with Brett Wietecha and our world-class research and product teams to translate Luma's cutting-edge multimodal AI models into magical, culture-defining social content. You will be the catalyst that transforms our technological breakthroughs into a global creative movement, capturing the imagination of millions of creators worldwide.
This is not a maintenance role, but a 0-to-1 opportunity to build Luma's social engine from scratch:
- Own the end-to-end editing, concepting, and execution of high-craft, short-form video content across Luma's primary social channels (X, TikTok, Instagram, YouTube).
- Produce a high volume of content (minimum 5 videos per week) focused on fast-turnaround, trend-driven concepts that capture eyeballs.
- Translate complex research breakthroughs and model capabilities into highly engaging, visually stunning, and easily digestible social media assets.
- Collaborate closely with our Senior Social Media Strategist to turn vision and strategy into compelling visual assets.
- Build and nurture a highly engaged global community of creators, developers, and AI enthusiasts from the ground up.
- Monitor social trends, community feedback, and creative movements to keep Luma at the absolute center of the cultural conversation around AI.
- A proven "builder" with a stunning public portfolio that demonstrates impeccable aesthetic taste, a track record of creating viral content, and an obsession with detail.
- Hands-on expertise in video editing and motion design, with mastery of tools like Premiere Pro, After Effects, and CapCut.
- A deep, native understanding of short-form video platforms (TikTok, Reels, Shorts) and what drives engagement.
- High agency and the ability to thrive in ambiguity, taking complete ownership of projects end-to-end in a fast-paced, resource-constrained environment.
- A genuine passion for the creative potential of AI and a deep alignment with Luma's mission to expand human imagination.
- Experience working natively with generative AI video, image, or audio tools (e.g., Dream Machine, Midjourney, Runway).
- An established personal social media presence or a history of building highly engaged organic communities from scratch.
- Experience at a product-led startup (e.g., Figma, Notion, Linear) or a top-tier creative software company.
- A non-traditional background (e.g., an artist, filmmaker, or designer who loves to build and experiment with new mediums).
The base pay range for this role is $119,000 – $149,000 per year.
About LumaLuma’s mission is to build unified general intelligence that can generate, understand, and operate in the physical world.
We believe that multimodality is critical for intelligence. To go beyond language models and build more aware, capable and useful systems, the next step function change will come from vision. So, we are working on training and scaling up multimodal foundation models for systems that can see and understand, show and explain, and eventually interact with our world to effect change.
Skills Required
- Proven public portfolio demonstrating viral short-form content and strong aesthetic taste
- Hands-on expertise in video editing and motion design
- Mastery of Premiere Pro, After Effects, and CapCut
- Deep native understanding of short-form video platforms (TikTok, Reels, Shorts)
- Ability to produce high volume of content (minimum 5 videos per week) and rapid turnaround
- High agency, ownership mindset, and ability to work in ambiguous, resource-constrained environments
- Ability to translate complex research and model capabilities into digestible, visually engaging social assets
- Genuine passion for AI and alignment with Luma's mission
- Experience working with generative AI video, image, or audio tools (e.g., Dream Machine, Midjourney, Runway)
- Established personal social media presence or history of building engaged organic communities
- Experience at a product-led startup or top-tier creative software company
- Non-traditional creative background (artist, filmmaker, designer) who experiments with new mediums
Luma AI Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Luma AI and has not been reviewed or approved by Luma AI.
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Fair & Transparent Compensation — Pay is considered competitive for senior technical and some non-technical roles, with posted bands indicating strong market alignment in key locations. Publicly listed ranges provide directional clarity for certain roles and markets.
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Equity Value & Accessibility — Equity is positioned as a meaningful component of total compensation, and language in postings emphasizes ownership alongside cash pay. Signals indicate equity can be significant in senior roles where competition for talent is intense.
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Healthcare Strength — Core medical, dental, and vision coverage are referenced in multiple postings, aligning with standard expectations for venture-backed tech companies. These inclusions suggest baseline health benefits are part of the package.
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The Company
What We Do
Luma AI’s mission is to build Multimodal AGI: AI that can generate, understand, and operate in the physical world. We develop multimodal models across video, 3D, and generative media, and ship them in products like Dream Machine to help creators and teams turn ideas into compelling visuals—fast.
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