Social Media Coordinator (Intern)

Posted Yesterday
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New York, NY, USA
In-Office
Internship
eCommerce • News + Entertainment • Retail • Sports
The Role
Manage and execute the social calendar across multiple brands and platforms. Schedule, publish, and engage with community; write captions; track performance; spot trends; coordinate with creators and editors; support live show promotion and pitch daily content ideas.
Summary Generated by Built In
About Swish Breaks

Swish Breaks is a sports and entertainment company at the center of the trading card hobby. We run daily live shows across Fanatics Live, Whatnot, and TikTok — breaking cards, from Sports Pokémon, WWE, Disney, and more under our channels including Swish Breaks, Swish Wax, Swish Bats, Swish Smash, Swish Sealed, and PokéSwish. We're leveling up our social game in a big way and building a content engine that matches the energy of our lives. If you love sports, cards, pop culture, and making stuff people actually want to watch: you're in the right place.

The Role

We're looking for a Social Manager Intern to help run the day-to-day operations of our social presence across multiple accounts — Swish Breaks (main account), PokéSwish, and Swish Smash. You'll schedule, publish, monitor, and engage. You'll own the calendar, keep the trains running, and make sure every piece of content goes out at the right time, on the right platform, with the right caption. You also will help ideate and create content.

This is the role for someone who's organized, plugged into social trends, and genuinely cares about community. You'll be the connective tissue between our creators, editors, and audience.

What You'll Do
  • Own the social calendar across TikTok, Instagram, YouTube Shorts, and X. Plan ahead, but be ready to react in the moment.

  • Schedule and publish content across multiple Swish accounts, routing the right post to the right brand (sports → Swish Breaks, entertainment → SwishSmash, Pokémon → PokéSwish).

  • Write captions and hooks that match the voice of each account.

  • Monitor comments and DMs and engage with our community — replies, likes, follows, the works.

  • Track performance using our social spreadsheet — what posted, when, how it performed, and what we learned.

  • Spot trends early — audios, formats, conversations — and bring them to the team before they peak.

  • Coordinate with creators and editors to keep the content pipeline moving.

  • Support live show promotion — "we are live now" posts, recap content, event coverage on Fanatics, Whatnot, and TikTok.

  • Ideate and pitch content daily — series concepts, one-offs, reactive posts, recurring formats.

What We're Looking For
  • Deep familiarity with TikTok, Instagram, YouTube Shorts — both as a user and a publisher.

  • Strong writing instincts. You know the difference between a caption that converts and one that just sits there.

  • Organized to a fault. You don't drop balls; you build systems that catch them.

  • Genuinely curious about sports, trading cards, Pokémon, or entertainment. You don't have to be a superfan, but you have to want to learn.

  • Calm under pressure. We post a lot, and things move fast.

Why Swish

This is a paid internship with a clear path to a full-time role for the right person. We're not looking for someone to come in, do coffee runs, and leave. We're looking for future teammates.

You'll learn how to run social at scale across multiple brands in one of the most exciting spaces in sports and entertainment right now. The right person comes out of this internship ready to step into a full-time role on our team.

Skills Required

  • Deep familiarity with TikTok, Instagram, YouTube Shorts
  • Strong writing instincts for captions and hooks
  • Extremely organized; able to own calendars and build systems
  • Genuine curiosity about sports, trading cards, Pokemon, or entertainment
  • Calm under pressure and able to work in a fast-moving environment
Am I A Good Fit?
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The Company
125 Employees
Year Founded: 2020

What We Do

Swish Breaks is a sports and entertainment company specializing in the trading card hobby. They redefine the live shopping experience by operating high-volume livestream card breaks across platforms like Fanatics Live, Whatnot, and TikTok. Positioned at the intersection of sports, culture, and entertainment, they build community-driven experiences while managing the sale and distribution of high-value sports and entertainment collectibles for a global audience.

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