The Role
Owns Kogan Group’s social media channels by developing content strategies, producing and scheduling content, monitoring performance, managing social media and PR briefs, analyzing media coverage, and delivering data-driven insights. The role focuses on increasing brand awareness, driving sales, engaging customers, tracking trends and competitors, and managing multiple creative projects across Instagram, Facebook, TikTok, and LinkedIn.
Summary Generated by Built In
Kogan.com is seeking an innovative, data-driven Social Media & Content Manager to take ownership of our social channels, bring our brand to life, and execute high-impact content strategies. Reporting to the Head of Marketing Promotions & Communications, you will blend creative storytelling with analytical rigor—using performance metrics, platform algorithms, and market trends to elevate brand awareness and deliver measurable engagement across our digital ecosystem.
In this role you'll be responsible for:
- Developing and executing the Social Media Content for Kogan Group to increase brand awareness and drive sales.
- Content creation inline with the strategy, the brand style and tone of voice guidelines.
- Ownership of all social media channels including content production, scheduling and monitoring of content across Instagram, Facebook, TikTok, and LinkedIn.
- Identifying and executing fresh, innovative & exciting ideas through regularly reviews of industry news, competitor landscape and trends
- Manage multiple projects from inception to completion, with the ability to switch from one to the other seamlessly.
- Managing Social Media and PR briefs, including targeting, budgeting, and monitoring performance.
- Monitoring and analysing media coverage and creating reports on performance, providing insights and recommendations for improvement.
- Have a data first approach with the ability to quantify what works
To be successful in this role, you should be:
- University Degree qualified in a relevant field (Marketing, Communications or similar)
- Demonstrated experience working in Marketing Communications, Social Media, PR or similar, preferably within Retail, FMCG or eCommerce
- Passionate about Social Media, with the ability to effectively engage customers through innovative, brand aligned content
- Have a proven ability to build and maintain effective relationships, through exceptional communication and engagement
- Able to manage multiple projects, with the ability to switch from one to the other seamlessly
- Comfortable working within a fast-paced, dynamic environment. Being agile and adaptable is key to success
- Inquisitive and ready to be challenged - we're not afraid of putting in hard work to deliver a superior product
Why Kogan.com?
- Work with an incredible team to solve important challenges, helping to drive Australia and New Zealand’s eCommerce future
- Your role has a lot of ownership, autonomy and little red tape
- You’ll be empowered to achieve positive outcomes and your work will have a real impact
- You’ll be at the forefront of the eCommerce industry with us and be part of a company that are the Pioneers of eCommerce in Australia
- Be an Intrepreneur, playing a hands on role in shaping our strategy at our HQ
- A range of employee benefits such as; complimentary Kogan First Membership, team exclusive discounts, Health & Wellness program, Learning & Development and Lunch & Learns, Hackathons, Team member referral program, Company and team events and celebrations, community engagement (volunteering) and extensive career development opportunities plus loads more!
To apply
Express your interest in this opportunity by uploading your CV and Cover Letter, outlining your interest in the position and how you think you can help grow the Kogan business.
Hot tip, generic Cover Letters won’t cut it here! Stand out with an application that shows a deep knowledge of the Kogan.com business and how we operate, to allow yours to be looked upon more favourably.
Innovative thinking got our business to where it is now, so it makes sense that we look for like-minded problem solvers! As a first step to our process, all new candidates will be sent testing, so be sure to keep an eye out for it!
About Us
We’re Kogan.com, Pioneers of eCommerce in Australia.
At Kogan.com we offer rewarding careers, where you build your skills, are mentored by the best in the industry and get to share your expert knowledge in an innovative Company where your ideas and opinions count. You get to solve really important challenges to drive eCommerce’s future, and get to do it with a great team culture and benefits!
Join Kogan.com to master your craft, do your best work, make a real difference and work with the best. At Kogan.com, your work will have an immediate impact on transforming the Australian and New Zealand retail environment.
Heads up!
Kogan.com is a fast-paced business - our vacancy close dates are subject to change. We will assess applications as they are received, so don't wait to apply!
All new Kogan.com team members are required to undergo a National Police Record check and must have full-time Australian working rights
Skills Required
- University degree in Marketing, Communications, or a similar relevant field
- Demonstrated experience in marketing communications, social media, public relations, or a similar field
- Experience in retail, FMCG, or eCommerce
- Ability to create innovative, brand-aligned social media content
- Ability to build and maintain effective professional relationships through strong communication and engagement
- Ability to manage multiple projects and switch between projects effectively
- Ability to work in a fast-paced, dynamic environment with agility and adaptability
- Full-time Australian working rights
- Successful completion of a National Police Record check
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The Company
What We Do
We’re Kogan.com - pioneers of Australian e-commerce. We were born in a south-eastern suburb Melbourne garage in 2006 from a young entrepreneur's idea to revolutionise the supply-chain to make the latest products more affordable. Now, we’re the largest Australian pure-play online retail website with hundreds of thousands of visitors each day and a customer base of millions of Aussie and New Zealand shoppers. Our success is built off technology and digital efficiency to make the most in-demand products and services more affordable and accessible for all. We love being pushed outside our comfort zone and being challenged to continuously deliver the best value to our customers and that sets us apart from the rest
