Work is Sweet!
'Quality without Compromise' is not just a motto at See’s Candies. It is the most important ingredient in our recipe for success. See’s Candies has been in business since 1921 and maintains a reputation for producing the highest quality candy and providing superior customer service.
See’s is a leader in the confectionery industry with over 250 retail shops across the USA, a growing e-commerce business, and expanding opportunities internationally. We are seeking friendly, enthusiastic individuals who are passionate about helping us grow and thrive in our second century.
Job Description Summary:
We are seeking a highly creative, social-first Content Creator who lives and breathes platform culture. This role is responsible for developing and executing engaging, trend-driven and product-focused content across social platforms with a strong focus on short-form video (TikTok, Instagram Reels, and Pinterest).You will play a key role in shaping See's Candies online presence by creating content that feels authentic, culturally relevant, and native to each platform. Success in this role means consistently delivering high-performing content, identifying emerging trends, and translating them into compelling brand storytelling that drives engagement, community growth, and brand affinity.
The ideal candidate is a hands-on creator who is comfortable both behind and in front of the camera, and can concept, produce, and edit content quickly in a fast-paced environment.
The pay range for this position at commencement of employment is expected to be between $75,000- $90,000 however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience.
Job Description:
Key Responsibilities
Content Creation & Strategy
Own and execute social-first content creation, particularly for TikTok, Instagram, and Pinterest
Concept, film, and edit short-form video content on an ongoing basis
Develop platform-native content that aligns with brand voice and current trends
Identify and act on emerging trends, formats, and cultural moments in real time
Lead weekly batch content production to maintain a consistent content pipeline
Social Media Management
Support day-to-day management of social channels (including posting, scheduling, and publishing content)
Monitor and engage with audiences through comments, messages, and community interactions
Ensure consistent posting cadence to grow and maintain an active presence
Maintain organization of digital assets and content libraries
Brand Storytelling & Collaboration
Capture behind-the-scenes and social-first content during photoshoots, events, and campaigns
Participate in or lead “face of the brand” content when appropriate
Partner with marketing, creative, and cross-functional teams to align content with broader brand campaigns and key moments
Collaborate to ensure cohesive brand messaging across all channels
Performance & Optimization
Track and analyze content performance and social metrics to inform creative strategy
Provide insights and recommendations based on engagement trends and data
Continuously optimize content based on platform algorithms and audience behavior
Assist with monthly and seasonal campaign reports.
Qualifications
3+ years of experience in content creation, social media, or short-form video production
Deep understanding of TikTok, Instagram, Pinterest, and broader social media trends
Proven ability to create high-performing short-form video content from concept through execution
Strong storytelling instincts with a social-first, audience-focused approach
Proficiency in mobile editing tools (e.g., CapCut, Canva) and social publishing platforms
Comfortable appearing on camera and representing the brand
Strong visual eye for composition, pacing, and attention-grabbing hooks
Highly organized with the ability to manage multiple projects and deadlines
Ability to work quickly and adapt in a fast-moving, trend-driven environment
Willingness to travel for shoots, events, and brand activations as needed
What Success Looks Like
Consistent output of engaging, on-trend content
Increased reach, engagement, and follower growth across platforms
Strong alignment between content and brand campaigns
Ability to quickly turn cultural moments and trends into impactful, brand-relevant storytelling
The total compensation package for this position may also include other elements, in addition to a full range of generous medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.
See's is an EOE
See’s will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable local, state or federal law (including San Francisco Ordinance #131192 and Los Angeles Municipal Code 189.00).
Skills Required
- 3+ years of experience in content creation, social media, or short-form video production
- Deep understanding of TikTok, Instagram, and Pinterest platform culture and trends
- Proven ability to create high-performing short-form video from concept through execution
- Proficiency in mobile editing tools (e.g., CapCut, Canva) and social publishing platforms
- Comfortable appearing on camera and representing the brand
- Strong storytelling instincts and audience-focused creative approach
- Strong visual eye for composition, pacing, and hooks
- Highly organized with ability to manage multiple projects and deadlines
- Ability to work quickly and adapt in a fast-moving, trend-driven environment
- Willingness to travel for shoots, events, and brand activations as needed
What We Do
See's Candies is an American chocolatier founded in 1921, dedicated to making candy with the finest, freshest ingredients. The company produces a variety of chocolates and candies, including assortments, decorated eggs, and chocolate bunnies.
