The Role
Create and manage LinkedIn-focused social content, including planning, writing, publishing, community follow-up, and performance reporting. Develop basic visual assets and repurpose long-form content. Plan, launch, and optimize LinkedIn and Meta paid campaigns for awareness and lead generation, managing targeting, budgets, retargeting, creative testing, and reporting. The role requires Arabic writing, familiarity with AI content tools, basic design, tracking fundamentals, and strong organization.
Summary Generated by Built In
On behalf of our client, we are seeking (Social Media Content Creator) who can own a day-to-day content engine (with a strong focus on LinkedIn) and also manage paid campaigns as a Media Buyer on LinkedIn Ads and Meta Ads (Facebook/Instagram). This hybrid role blends storytelling, creative production, and performance marketing to support two core goals: Brand Awareness and Lead Generation.
Key Responsibilities:
• Content Creation & Social Management (Primary):
o Create and publish content for LinkedIn (primary) and other platforms as needed.
o Turn business updates, leadership ideas, and product/service value into clear, engaging posts.
o Build weekly content plans aligned with commercial priorities (credibility, awareness, lead generation).
o Write, edit, and optimize post copy (hooks, structure, CTAs) with a consistent brand voice.
o Use AI tools to: Generate content ideas and outlines o Improve clarity and tone
o Repurpose long-form content into multiple post formats
o Create variations for testing
o Create basic visual assets (carousels, simple graphics) using templates and brand guidelines.
o Manage the publishing workflow: drafts, approvals, scheduling, posting, and community follow-up.
o Track organic performance (reach, engagement, follower growth, clicks) and report weekly insights.
• Paid Media / Media Buying (LinkedIn + Meta):
o Plan, launch, and optimize paid campaigns on LinkedIn and Meta aligned with awareness and lead goals.
o Build simple full-funnel structures: Awareness (reach, video views, engagement)
o Consideration (traffic, landing page views)
o Leads (lead forms, website conversions) Define targeting strategies: Audience research and segmentation
o Retargeting (engagers, site visitors, video viewers)
o Lookalikes (where applicable)
o Manage budgets, pacing, and bid strategies.
o Create and test ad variations (copy + creative formats) and run structured A/B tests.
o Coordinate creative needs (briefs) and ensure ads follow brand guidelines.
o Produce weekly paid performance summaries with learnings and next actions.
Requirements
Educational Background:
• Proven experience creating social content for brands or executives (portfolio required).
• Strong understanding of LinkedIn content formats:
o Thought leadership posts
o Carousels/doc posts
o Case-study style posts
o Company updates and announcements
• Hands-on experience running paid campaigns on Meta Ads and LinkedIn Ads (case examples preferred).
• Excellent writing skills (Arabic required; English is a plus depending on company needs).
• Familiarity with AI tools for content creation (e.g., ChatGPT or similar) and prompt-writing basics.
• Ability to work fast without sacrificing quality and accuracy.
• Basic design capability using tools like Canva, Figma, or Adobe Express.
• Solid knowledge of tracking fundamentals (pixels/tags, UTMs, basic attribution concepts).
• Strong organization: content calendars, version control, approvals. Preferred Qualifications
• Experience building a LinkedIn page from early stage to consistent growth.
• Understanding of B2B marketing and lead generation.
• Experience with simple video editing (short clips, subtitles, formatting).
• Experience optimizing for lead quality (not just lead volume).
Skills Required
- Proven experience creating social content for brands or executives; portfolio required.
- Hands-on experience running paid campaigns on Meta Ads and LinkedIn Ads.
- Strong understanding of LinkedIn content formats, including thought leadership posts, carousels, case studies, and company updates.
- Excellent Arabic writing skills; English is a plus depending on company needs.
- Familiarity with AI tools for content creation and basic prompt writing.
- Ability to work quickly without sacrificing quality and accuracy.
- Basic design capability using Canva, Figma, or Adobe Express.
- Knowledge of tracking fundamentals, including pixels, tags, UTMs, and basic attribution concepts.
- Strong organization skills covering content calendars, version control, and approvals.
- Experience building a LinkedIn page from an early stage to consistent growth.
- Understanding of B2B marketing and lead generation.
- Experience with simple video editing, including short clips, subtitles, and formatting.
- Experience optimizing for lead quality rather than lead volume alone.
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The Company
What We Do
Dawaam is a UAE-based executive search and recruitment agency established in 2012. It specializes in UAE hiring and Emiratization, serving as a bridge between ambitious companies and exceptional talent across various sectors, including finance, real estate, hospitality, and healthcare. The firm focuses on connecting the right people to the right careers efficiently, effectively, and with a personal touch, ensuring a high-quality match for both employers and candidates.
