Social Media Content Creator

Description

The Social Media Content Creator, part of our PR, Content, Social and Influencer Marketing team, is responsible for creating assets for use primarily in social media marketing (Instagram, Threads, Facebook, Pinterest, TikTok, X, LinkedIn, YouTube and more. Social media programs may be stand-alone programs within the agency, or they may be part of integrated marketing communications programs (advertising, content marketing, influencer marketing and public relations) requiring the Social Media Content Creator to collaborate with a team, align assets with the specific platform’s best practices and consider the overall look and feel of the brand and any active campaigns. An ideal candidate will excel at producing assets that can live across multiple digital properties in a fast-paced, collaborative environment.

Essential Duties & Responsibilities as Social Media Content Creator

• Create visual content specifically for use across client social media platforms and other digital properties, including but not limited to email and blogs.
• Conceptualize, create and edit content in a variety of formats, including images, carousels, infographics, GIFs and .mov/.mp4
• Continually come up with new and innovative ideas for elevating pre-existing assets to further engage the intended audience
• Articulate ideas and communicate proactively with the internal teams to determine visual design, messaging strategy and conceptual direction
• Work efficiently to meet tight deadlines in a fast-paced social media environment (turnaround times can vary from a few hours to a few days or a few months)
• Collaborate with the internal team to plan on-brand visuals that will engage digital audiences and align with the overall strategy
• Proactively work with internal team to become knowledgeable about the brand, intended audiences, client expectations and project goals
• Ensure content meets brand guidelines, and establish design consistency across each channel 
• Employ platform best practices to verify designs are optimized, sized and formatted correctly for specific channels and viewing devices
• Work with the Social Media, Content and Creative teams to plan and shoot new content (photo and/or video) as needed to meet client expectations
• Ensure work always meets timing and budget parameters and exceeds quality expectations

Additional Responsibilities as a Member of the PR/Content/Social/Influencer Team

• Stay up to date with the latest social media, digital platform and industry trends, applications, technologies, channel updates and best practices
• Assist with brainstorming and campaign development across the communications ecosystem

Communication Skills

• Communicate in a clear, coherent and professional manner
• Listen well and solve problems to achieve the most effective outcome for the client, team and agency
• Develop strong relationships across the agency
• Represent the team and Wray Ward in a positive manner in all endeavors

Requirements

• Bachelor's degree in graphic design, interactive design or video production. If degree is outside design categories, candidate must show a proven understanding of graphic design principles and proven skills in editing
• Presentation of portfolio commensurate with experience
• 1+ years of professional digital design experience, preferably in an agency environment
• Strong conceptual thinking
• Proficient in both photography and videography 
• Understanding graphic design principles (typography, color, layout, safe zones, etc.)
• Proficiency in Adobe Illustrator, Photoshop, Premiere Pro, After Effects, Lightroom and InDesign.
• Familiarity with Canva, Figma and Monday.com is a plus
• Knowledge of and some experience with best practices in content accessibility (e.g., Web Content Accessibility Guidelines, Adobe color contrast analyzers, captioning tools)
• Ability to occasionally lift, carry and set up photography/video equipment.
• Ability to stand, walk and work on location for extended periods when capturing content.
• Understanding of Instagram, Facebook, LinkedIn, TikTok, YouTube, X and Pinterest and how visuals are used across the platforms (formats, sizes, minimum/maximum length)
• Attention to detail and a passion for creating high quality work
• Positive attitude and willingness to improve your craft
• Ability to take constructive criticism with ease and grace
• Simultaneously execute and prioritize multiple tasks at the same time
• Strong organizational skills and proven track record to work across several business functions
• This position requires occasional travel, typically translating to local and regional client content capture opportunities, as well as industry trade shows.

This job description serves as an overall summary of responsibilities for the position outlined. Please note it is subject to change with specific expectations associated with the position.

At Wray Ward, every resume is reviewed by a human recruiter or hiring manager. AI is not used to make candidate selection decisions.   

Culture Alignment

At Wray Ward, we firmly believe that internal and client relationships are key to our success. Certain attitudes define how we work and are important in what we seek for our culture and mission. Our key agency attitudes are:

• WE, NOT ME — We check our egos at the door. As a result, we know we are stronger together and thrive in a positive atmosphere that welcomes diversity of thought and invites everyone to contribute their best.
• BE FEARLESS — Creativity demands that we hold nothing back. So we mutually support each other in having the hard conversations, being brave and candid, persuasive and courageous.
• NAIL IT — Everything we do is about creative problem solving for our clients and the brands they put in our care. Every person here shares individual responsibility for their own, our agency’s and our clients’ success.
• ASK “WHAT IF?” — Be curious and always going beyond what is and considering what could be... we create unexpected possibilities that differentiate our brands and accelerate their success through innovation, expertise and creativity. 

Our 39,000-square-foot home promotes collaboration and productivity through inspired meeting areas, offering natural light, vibrant colors, patterns and textures. Homelike elements are found in every corner, from the open-air roof-deck to our game room with foosball, ping-pong, Connect Five, classic board games and cornhole. Brightly colored throw pillows on sofas and our town hall meeting space, smart entertainment systems and live plants are scattered throughout. From holiday parties to movie nights, bowling and dodgeball teams to yoga and walking groups, we have a warm and inviting culture. Our office ushers us in, and it welcomes us home.

Our Mission

We are a community of catalysts using insights, strategy and creativity to transform spaces into stories and materials into experiences.

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Candidates must possess authorization to work in the United States, as it is not the practice of Wray Ward to sponsor individuals for work visas. Wray Ward participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the United States.

At Wray Ward, we strongly believe that a diverse staff and inclusive culture will greatly enrich our work, our business, our industry and our lives. We are committed to an intentional approach to listening, understanding and talking and to using our individual and collective talent, voices and influence to drive change.

Wray Ward is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran and basis of disability or any other federal, state or local protected class.