The Social Media Content Coordinator position is responsible for the dealership’s social media marketing. They use engaging content to create and keep interest in the manufacturer ’s brand. They engage the Jenkins Auto Group’s online audience in conversation, attend to customer service, and keep all social media outlets updated. A good social media coordinator will be aware of what is happening in the world to keep content and conversation relevant, not only to their brand, but also to what is important to the Jenkins Auto Group. They track and analyze consumer data to judge the effectiveness of their advertising and marketing campaigns and make any necessary adjustments.
The ideal candidate is organized, creative, detail-oriented, and enjoys working both outdoors and in a fast-paced dealership environment. A successful Coordinator consistently ensures necessary content is photographed / videoed and published quickly, accurately, and professionally, helping maximize online engagement, increase customer interest, and support vehicle sales through outstanding digital presentation.
Benefits:
- Medical- 4 plans (BCBS)
- Dental
- Vision
- Term Life
- Company-paid Term Life
- STD/LTD
- Accident indemnity rider
- PTO / Sick days (annually)
- 401(k) with an employer match
- Employee Assistant Program
- FMLA / Maternity/Paternity Leave
- Bereavement Leave
Duties and Responsibilities:
The following is a representative list of the duties and responsibilities associated with this position:
- Social media marketing campaigns management
- Cultivating online brand and identity
- Enhancing brand visibility and accessibility
- Driving website traffic via social media outlets
- Customer engagement via social media
- Analyzing social media marketing campaign results to increase sales
- Collaborates with reporting manager and store management in digital marketing and social media techniques
- Using text, images and video to magnify brand
- Collaborating with store team members to promote an organization’s brand
- Setting campaign goals and tracking results
- Create strong, relevant and engaging content
- Responding to online reviews from social media platforms.
- Campaign reporting
- Stay abreast of social media platform developments
- Maintain organized records and complete assigned projects within established deadlines.
- Excellent written and oral communication skills.
Preferred QUALIFICATIONS:
- High school diploma or equivalent
- Previous automotive dealership experience preferred but not required.
- Photography, marketing or social media experience preferred.
- Strong computer skills with the ability to learn dealership software.
- Basic image and video editing skills
- Strong attention to detail and accuracy.
- Ability to prioritize multiple tasks in a fast-paced environment.
- Self-motivated and able to work independently with minimal supervision
We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Skills Required
- High school diploma or equivalent
- Previous automotive dealership experience
- Photography, marketing, or social media experience
- Strong computer skills and ability to learn dealership software
- Basic image and video editing skills
- Strong attention to detail and accuracy
- Ability to prioritize multiple tasks in a fast-paced environment
- Ability to work independently with minimal supervision
- Excellent written and oral communication skills
What We Do
Jenkins Mazda of Ocala is an automotive dealership and service center serving customers in Ocala, Florida. It sells new Mazda vehicles and reliable pre-owned cars, while providing automotive service and support for customers’ vehicle needs. The dealership also markets inventory across online and social-media channels, using vehicle photography and accurate listings to support sales and deliver a straightforward car-buying experience.
