We are looking for a commercially minded and analytical Social Data & Analytics Specialist to join our Social & Digital team. The role will focus on analysing social media performance, identifying audience and content trends, and translating data into actionable insights that improve our clients' social media strategies, engagement and overall campaign effectiveness.
The ideal candidate will combine strong analytical capabilities with a solid understanding of social media platforms, digital marketing and audience behaviour.
Key Responsibilities- Monitor, analyse and report on social media performance across Instagram, TikTok, LinkedIn, Facebook, YouTube, Snapchat and other relevant platforms.
- Develop and maintain performance dashboards, reports and KPI tracking frameworks for clients and internal teams.
- Analyse audience behaviour, engagement, reach, impressions, follower growth, content performance and conversion metrics.
- Translate complex data into clear insights and practical recommendations to improve content strategy and campaign performance.
- Conduct competitor benchmarking, social listening and industry trend analysis.
- Work closely with Social Media, Creative, Strategy and Account Management teams to support data-driven decision-making.
- Measure the effectiveness of organic and paid social campaigns, identifying opportunities for optimisation.
- Support campaign planning, client pitches and strategic recommendations with relevant research and data.
- Present performance findings and insights to internal stakeholders and clients.
- Ensure data accuracy, consistency and reporting best practices across accounts.
RequirementsWhat We're Looking For
Someone who goes beyond producing reports and can explain what the data means, why performance is changing and what we should do next.
You should be curious, proactive and commercially aware, with the ability to turn social media data into insights that influence creative decisions, strengthen client relationships and deliver measurable results.
- Minimum 3 years' experience in social media analytics, digital marketing analytics or a similar role, ideally within an agency environment.
- Strong knowledge of social media analytics tools such as Sprout Social, Emplifi
- Strong understanding of social media KPIs, audience insights, campaign measurement and performance optimisation.
- Ability to interpret large datasets and communicate meaningful insights to non-technical stakeholders.
- Excellent analytical, problem-solving and presentation skills.
- Strong attention to detail, with the ability to manage reporting across multiple clients and campaigns.
- Experience working with both organic and paid social media data.
- Excellent written and verbal communication skills in English; Arabic would be an advantage.
Skills Required
- Minimum 3 years of experience in social media analytics, digital marketing analytics, or a similar role
- Experience in an agency environment
- Strong knowledge of social media analytics tools such as Sprout Social and Emplifi
- Strong understanding of social media KPIs, audience insights, campaign measurement, and performance optimization
- Ability to interpret large datasets and communicate meaningful insights to nontechnical stakeholders
- Excellent analytical, problem-solving, and presentation skills
- Strong attention to detail and ability to manage reporting across multiple clients and campaigns
- Experience working with both organic and paid social media data
- Excellent written and verbal communication skills in English
- Arabic language skills
What We Do
We are GEN Plus Group - The Change Creation Company. Your One-Stop Shop for Holistic Brand Storytelling. A global independent group of agencies, delivering meaningful impact to brands, businesses, and people, through holistic communications. We believe in the transformative power of ‘GEN Plus’. It’s a philosophy that’s more than an emblem or a symbol - it’s an embodiment of our commitment to take every endeavour a step further, to exceed expectations, and to forge connections that transcend transaction. We are the Story-Tellers, the Story-Shapers, and the Story-Makers, that are leading the charge of change – not just for our partners, but for the industry. We are powered by the unique formula of PRM+NaF+SPANDY x THEM AGAIN = GEN PLUS GROUP, embodying our collective strength, uniting PRM's strategic communications and marketing skills, NaF+'s exceptional content creation, SPANDY's talent representation, and the fresh wave of innovation and creativity of THEM AGAIN, under one banner. Our people are our driving force, a new generation of over 3,000 industry experts, from more than 60 nationalities, who embody the ‘GEN Plus’ philosophy. Every member of our team, no matter their role or location, shares the same grit, ambition, expertise, and desire to disrupt, innovate, and lead. Looking to elevate your brand? We'd love to hear from you! Please contact [email protected] and one of our GEN+ team will be in touch!
