Who We Are
At Moxxi, we’re redefining performance marketing with cutting-edge technology and a relentless focus on results. As a profitable, bootstrapped start-up, we are led by a team of industry veterans in performance marketing, ad tech, and digital publishing. Together, we’re building the premier platform to incubate, scale, and optimize digitally born businesses, setting new standards for data-driven success.
Our entrepreneurial team brings proven experience from both global corporations and fast-growing startups. We’re passionate about delivering scalable, profitable outcomes for our partners through advanced profiling, targeting, and continuous optimization. Joining Moxxi means becoming part of a growing start-up in the heart of NYC, where you’ll have the opportunity to accelerate your career, expand your skill set, and shape the future of performance marketing.
Role Overview:
SMS is one of Moxxi’s fastest-growing owned media channels, reaching millions of consumers every week. As our SMS Growth Specialist, you’ll own the consumer-facing side of the channel: the web properties users land on when they click our messages, the pages they navigate, and the monetization experiences where engagement becomes revenue.
As an SMS Growth Specialist, your focus is to make every SMS click worth more. You’ll launch new consumer web properties from the ground up - brand, content, and conversion flows - and then continuously optimize them for yield through testing, analytics, and fast iteration. Message volume is growing quickly; your job is to make sure revenue grows faster. You’ll report directly to the head of the SMS channel, with full ownership of your metrics and a direct line of sight from your work to the P&L.
Key Responsibilities:
Conversion & Yield Optimization
- Own the post-click consumer journey: landing pages, content layouts, offer placement, and monetization mix with revenue per click as your core metric.
- Run a continuous experimentation program: page layouts, offer sequencing, content angles, and design variants, each measured against conversion and yield.
- Analyze funnel performance daily to find where users drop off and where value is being left on the table — then ship the fix.
- Collaborate with internal demand and yield teams to align what’s shown on-page with what’s converting, so the best offers get the best placement.
- Balance monetization with user trust, building experiences consumers genuinely engage with, protecting long-term channel health.
Web Property Development
- Launch new consumer web properties end to end — brand identity, site structure, content, and signup/opt-in flows — using modern no-code and AI-assisted builders.
- Maintain quality and consistency across a growing portfolio of consumer brands, each presenting a polished, service-oriented experience.
- Ship fast: new properties and page variants go live in days, and every launch becomes a new surface to optimize.
- Build within regulatory and platform guardrails, ensuring every property meets industry compliance and content standards for consumer messaging.
What You’ll Bring:
- 3-5+ years in performance marketing, affiliate, or an SMS/lifecycle-adjacent space — you’ve owned a conversion or revenue metric and demonstrably moved it.
- Command of the conversion optimization toolkit: landing page testing, offer sequencing, layout and placement strategy, and audience segmentation.
- A strong analytical core — you pull your own data, find the patterns, and prioritize experiments by expected impact rather than intuition alone.
- Hands-on ability to build and ship web experiences with no-code / AI-assisted tools — you don’t wait on a dev queue.
- Comfort operating within compliance frameworks for consumer marketing — or the discipline to master them quickly.
- Start-up scrappiness: you’re proactive, resourceful, and bias toward action.
Moxxi Values & Competencies
- Self-Starter – You take initiative and solve problems before they become problems.
- Curious & Analytical – You ask why, dig deep into data, and experiment to learn what works.
- Efficiency-Oriented – Fast, focused, and action-driven.
- Ownership-Focused – You treat the consumer journey like your own P&L.
- Organized Multitasker – You thrive in fast-paced, high-velocity environments.
- Strategic Communicator – You translate performance into insight and insight into action.
Skills Required
- 3-5+ years of experience in performance marketing, affiliate marketing, or an SMS/lifecycle-adjacent field
- Experience owning and improving a conversion or revenue metric
- Expertise in conversion optimization, including landing page testing, offer sequencing, layout and placement strategy, and audience segmentation
- Strong analytical skills, including independently extracting data, identifying patterns, and prioritizing experiments by expected impact
- Hands-on ability to build and ship web experiences using no-code or AI-assisted tools
- Ability to operate within consumer marketing compliance frameworks or learn them quickly
- Proactive, resourceful, action-oriented startup mindset
Moxxi Digital Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Moxxi Digital and has not been reviewed or approved by Moxxi Digital.
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Healthcare Strength — Public profiles list employer-provided health, dental, and vision coverage along with an FSA option. This indicates a comprehensive core health package for a small, early-stage company.
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Retirement Support — A 401(k) with company matching is explicitly listed, signaling attention to long-term financial benefits beyond base pay.
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Leave & Time Off Breadth — Listed policies include paid holidays, paid sick days, and an unlimited PTO policy. Summer hours are also mentioned, expanding time-off flexibility on paper.
Moxxi Digital Insights
What We Do
We build technology, operate consumer media at scale, and continuously improve how advertisers acquire customers with every interaction. We own the entire stack, from the AI-powered acquisition engine to the consumer media properties that reach audiences. The technology is 100% proprietary. That means we control the feedback loop: first-party self-declared data feeds targeting which feeds conversion. We process over 1 billion consumer signals and power more than 1 million consumer interactions every day. Every result makes the next campaign smarter because at Moxxi, we believe that customer acquisition shouldn’t be a manual process. It should learn.
Why Work With Us
We are a profitable, bootstrapped performance marketing company where every team gets real ownership, founder access, & full transparency. We're AI-native, equipping every team with frontier tools to spend less time on busywork & more on high-leverage problems. Add Lunch & Learns & team outings & you get a lean team that builds fast & wins together
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