About the role
As we expand our focus on organic search and AI visibility across key markets, we are looking for an SEO Site Manager to support our growth, with a particular focus on Brazil and Mexico.
This is a hands-on role focused on driving day-to-day SEO execution across technical SEO, on-page, off-page, and SEO content, while identifying opportunities to strengthen our visibility across both traditional and AI-powered search.
You’ll take ownership of SEO performance across your assigned markets, working closely with content, product, marketing, and other cross-functional teams to turn strategy into action and deliver measurable organic growth and business impact.
What you’ll be doing
- Support the SEO strategy for assigned priority markets, taking ownership of day-to-day execution across technical SEO, on-page, off-page, and SEO content.
- Identify and prioritize opportunities to drive organic growth and increase visibility across both traditional and AI-powered search, based on market performance, search trends, competitor activity, and commercial objectives.
- Manage and optimize site content through the CMS, working closely with content teams and external agencies to ensure SEO requirements and market opportunities are effectively implemented.
- Drive local content optimization initiatives, from identifying market-specific opportunities and developing action plans to measuring their impact on visibility, engagement, and conversion.
- Support technical SEO initiatives, identifying issues and opportunities and collaborating with relevant teams to get improvements implemented.
- Contribute to off-page SEO and authority-building initiatives, evaluating opportunities and supporting their execution where relevant.
- Apply analytical and CRO thinking to SEO performance, using data and user behaviour insights to identify opportunities and improve the commercial impact of organic traffic.
- Monitor brand and content visibility across AI-powered search experiences, identifying opportunities to strengthen presence and performance as search behaviour evolves.
- Manage multiple SEO projects and initiatives simultaneously, ensuring work is delivered to a high standard and on time.
- Monitor and report on organic performance, translating results into clear insights, and recommended priorities for assigned markets/projects.
What you’ll bring
- Hands-on SEO knowledge across technical, on-page, and off-page SEO, with the ability to share examples of work you’ve delivered and the impact it generated.
- Strong content optimization skills and an understanding of how content, search intent, site structure, and user experience contribute to organic performance.
- Strong expertise in at least one of the following areas: technical SEO or hands-on off-page SEO.
- Analytical skills and a CRO mindset, with the ability to use data to identify opportunities and connect SEO activity with business outcomes.
- Hands-on experience working with content management systems.
- Strong project management and execution skills, with a track record of managing multiple priorities and deadlines.
- Advanced skills in English
- Experience within an iGaming environment.
- Hands-on experience with Google Search Console and GA4, as well as SEO tools such as Ahrefs, Semrush, and Screaming Frog.
- Working experience with Jira, Trello or Asana.
Tech Stack / Role-Specific Tools
- Google Search Console (GSC)
- Google Analytics 4 (GA4)
- Ahrefs / SEMrush / Mangools / Sistrix / Wincher
- Screaming Frog
- WordPress or other CMS
- Excel / Google Sheets for analysis and reporting
- BI tools: Metabase/Tableau/Power BI
- Project Management tools: JIRA/Trello/Asana
Even better if
- Hands-on experience with AI-powered search, AI visibility, AEO/GEO.
- Experience working with CMS platforms beyond WordPress.
- Experience working within regulated markets.
- Working knowledge of HTML.
What's in it for you
- 28 days paid annual leave
- Referral bonuses & flash bonuses
- TotalPass
- Transportation allowance
- Clude Saúde - Preventive care support
- Top of the line equipment
- Annual company retreats to provide great internal networking opportunities
If you're interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.
Skills Required
- Hands-on knowledge of technical, on-page, and off-page SEO
- Strong content optimization skills and understanding of search intent, site structure, and user experience
- Strong expertise in technical SEO or hands-on off-page SEO
- Analytical skills and a CRO mindset
- Hands-on experience with content management systems
- Strong project management and execution skills
- Advanced English skills
- Experience within an iGaming environment
- Hands-on experience with Google Search Console and GA4
- Experience with SEO tools such as Ahrefs, Semrush, and Screaming Frog
- Working experience with Jira, Trello, or Asana
- Hands-on experience with AI-powered search, AI visibility, AEO, or GEO
- Experience with CMS platforms beyond WordPress
- Experience working within regulated markets
- Working knowledge of HTML
What We Do
Sporty Group is a global consumer internet and technology company specializing in sports media, gaming, social platforms, and fintech. It creates high-scale consumer products, including sports broadcasting via SportyTV and gaming through SportyBet, serving millions of daily active users across more than 10 countries and 3 continents. The company focuses on delivering world-class user experiences at the intersection of tech and live content.
