Knows Google. Loves Google. Loves A Challenge.
How would you feel fighting a battle against an opponent 10 times your size?
If you may consider it with the right tools, you are the right candidate. At UNorth, we take on industry's largest and most notorious competitors - head on.
Some of them have 20,000 quality back links. Some are written about daily.
What makes us better? We work harder. We are humble. And we don't like second place.
You can be a SEO or PPC Guru. But you must be a Guru.
Job DescriptionDoing what not to do with SEO / PPC is as important as what to do.
Don't apply for this job if you don't know what Panda and Penguin are.
Responsibilities
You really need to know your stuff. This is not an internship.
Analytics, A/B split testing, experiments, conversion rates should be second nature to you. Do you read the latest trends on search engines daily? Do you know who Matt Cutts is? Do you know if Google's +1 has any effect on ranking?
The elevent most important responsibilities
- Manage day-to-day SEM / SEO activities including new product launch initiatives, site enhancements, content development, link building campaigns, and all associated reporting & analysis.
- Manage freelancers for content generation and link-building.
- Implement Paid Search/SEO strategies and plans for organization.
- Improve SEO rankings through technical Web site enhancements, linking strategies, copy/metadata optimization, and internal process improvement.
- Monitor data on a regular basis using SEOmoz, Google Webmaster Tools, and other available tools.
- Develop dashboards for search programs in collaboration with Digital Marketing team, drive competitive search analysis, and report on channel performance at the ad group, campaign and keyword level.
- Perform analysis of SEO performance using vendor and e-commerce analytics platform.
- Implement SEO/SEM modifications based on analysis.
- Optimize search efforts related to shopping engines.
- Optimize landing pages and develop new customer experiences for search programs.
- Stay on top of emerging SEO and SEM trends and technologies; sharing newest best practices and suggestions for changes to current processes.
UNorth was established in 1999.
If you come for an interview, know at least one major event that took place that year.
Additional InformationAbout UNorth
UNorth is a global leader in launch of successful line of products and services. Whether measured by popularity, quality, or financial results, each UNorth division is ranked at the highest in its respective industry.
Our services range across many industries including Electronics, Aviation, Fashion, Toys, Pet Supplies, and Information Technology. The underlying principle of all operations is the same: be the most innovative, provide an exceptional customer service, and earn results by working hard.
Skills Required
- Expert knowledge in SEO and PPC strategies
- Experience with A/B testing and conversion rate optimization
- Familiarity with Google Analytics and SEO tools
- Ability to manage content generation and link-building campaigns
- Strong analytical skills to monitor and report performance metrics
What We Do
At Mota, we create new exciting experiences that directly resonate with consumers’ ever-changing needs. Our passion for technology, innovation, and human fulfillment drives us to the forefront of global marketplace. Mota is dedicated to offering a better world through its' diverse products covering wearable technology, portable power, sound and video, integrated appliances, computing, personal care, and mobile accessories. Mota’s portfolio of global consumer brands includes MOTA, LILY, TAMO, JETJAT, GIGA, PICO, PROLIVE, JOJO. Mota currently operates in three continents and sells products in more than 100 nations.
