American Family Care (AFC)
Founded in 1982 with a single location, American Family Care (AFC) pioneered the concept of non-emergency room care, providing treatment for injuries and illnesses in a convenient, lower-cost setting. Headquartered in Birmingham, Alabama, AFC has grown into the nation’s leading provider of accessible healthcare, with more than 400 company-owned and franchised centers across the United States, caring for over 3.5 million patients annually.
Role SummaryAmerican Family Care is hiring a Senior SEO Analyst to help drive organic performance across one of the largest urgent care platforms in the country. This is a dual-function role sitting at the intersection of SEO execution and marketing analytics, ideal for someone who’s equally comfortable pulling rank data as they are building a weekly performance report for senior leadership.
The majority of your time (roughly 60–70%) will be spent on SEO program management, reporting into AFC’s Performance Marketing leadership. The remainder supports the CMO directly with analytics, reporting, and data-driven business intelligence.
What You’ll Do
SEO Program Management (60–70%)- Serve as the primary day-to-day liaison with AFC’s SEO agency, managing deliverables, timelines, and performance accountability
- Partner with the digital team to prioritize and advance technical SEO enhancements, including site architecture, crawlability, page speed, and schema
- Work with franchise owners and their local marketing agencies to align on local SEO best practices, citation consistency, Google Business Profile health, and market-level organic performance
- Monitor keyword rankings, organic traffic trends, and local search visibility across AFC’s location portfolio
- Develop and maintain SEO reporting dashboards and communicate performance insights to stakeholders
- Identify gaps and opportunities across national and local organic presence and translate them into clear action plans
- Assist the CMO with weekly performance reporting, integrating traffic data, digital KPIs, and business metrics into clear, executive-ready outputs
- Leverage tools including Claude, BI platforms, and web analytics to support deep-dive analyses and ad hoc strategic questions
- Help build and refine reporting frameworks that connect marketing activity to business outcomes
- Support preparation of board-level and leadership materials with data accuracy and analytical rigor
- 3 to 5 years of SEO experience, ideally in a multi-location, franchise, or healthcare environment
- Solid grounding in both technical SEO (site audits, Core Web Vitals, structured data) and local SEO (GMB, citations, local pack performance)
- Experience managing or coordinating with external agencies
- Proficiency with SEO tools such as Semrush, Ahrefs, Moz, Screaming Frog, or equivalent
- Comfort working with analytics platforms (Google Analytics, Looker, Tableau, or similar BI tools)
- Familiarity with AI-assisted analysis tools is a plus
- Strong communicator who can translate data into clear, actionable insights for non-technical stakeholders
- Detail-oriented, self-directed, and able to manage multiple workstreams across internal teams and external partners
Skills Required
- 3 to 5 years of SEO experience
- Experience with technical SEO, including site audits, Core Web Vitals, and structured data
- Experience with local SEO, including Google Business Profile, citations, and local pack performance
- Experience managing or coordinating with external agencies
- Proficiency with SEO tools such as Semrush, Ahrefs, Moz, Screaming Frog, or equivalent
- Experience with analytics or BI platforms such as Google Analytics, Looker, Tableau, or similar
- Strong communication skills for translating data into actionable insights
- Ability to manage multiple workstreams across internal teams and external partners
- Experience in a multi-location, franchise, or healthcare environment
- Familiarity with AI-assisted analysis tools
What We Do
American Family Care (AFC) operates urgent care and walk-in clinics providing accessible, affordable medical care for non-emergency illnesses and injuries. Its services include family care, routine physicals, on-site laboratory testing, X-rays, vaccinations, allergy treatment, and pediatric care. The company also offers TeleCare in many locations and operates through a nationwide franchise network focused on convenient, compassionate healthcare with minimal wait times for patients.
