The Role
Manage creator relationships, secure and negotiate brand partnerships, coordinate campaign delivery, and identify long-term growth opportunities for influencers. Collaborate with brand, campaign, and strategy teams while tracking trends, evaluating talent, and balancing creator and brand needs. The role requires strong communication, organization, negotiation, and knowledge of the creator ecosystem, especially South Indian markets and languages.
Summary Generated by Built In
About Kalakaaar:
Kalakaaar is where creators come to grow, earn, and actually take control of their business.
Backed by Confluencr, we work with some of India’s most loved creators, helping them scale through talent
representation, IP monetisation, and long-term growth. Built on 100% transparency, always.
What This Role Is About?
This isn’t just “managing influencers.”
Be the go-to person for creators - bringing them the right opportunities. You will be owning relationships, closing
brand deals, and helping them grow beyond just collaborations. If you understand content, creators, and the business
behind it, you’ll fit right in. If you know the South Indian creator economy, speak the languages, and get the culture ; that's a major plus.
What You’ll Be Doing?
Own Creator Relationships
● Manage a roster of creators/influencers and be their go-to person
● Build strong, long-term relationships (not transactional ones)
● Understand their content, audience, and what makes them tick
Drive Brand Collaborations
● Identify and close relevant brand deals for your creators
● Work with internal teams to bring the right opportunities
● Negotiate commercials and structure win-win partnerships
Keep Campaigns Running Smoothly
● Align creators on briefs, timelines, and deliverables
● Manage feedback, approvals, and final submissions
● Basically - make sure nothing falls through the cracks
Think Beyond Campaigns
● Spot opportunities for creator growth (IP, long-term deals, new formats)
● Help creators build sustainable income streams
● Bring ideas that actually move the needle
Stay Ahead of the Curve
● Keep up with trends, creators, and platform shifts
● Spot upcoming talent and potential fits for Kalakaaar
● Know what’s working (and what’s not) in the space
Work Closely with Teams
● Collaborate with brand, campaign, and strategy teams at Confluencr
● Balance what creators want vs what brands need
What You Need
● 1–3 years of experience in influencer marketing / talent management / creator partnerships / entertainment
● You get the creator ecosystem (this is non-negotiable)
● Strong communication + people skills (you’ll be talking to creators daily)
● Experience with brand collaborations, deals, or creator handling
● Ability to juggle multiple creators and campaigns without losing track
● Decent negotiation skills and strong coordination game
● Organized, reliable, and quick on your feet
● Knows one or more South Indian languages
Why Work With Us?
Flexible Work Culture
We focus on outcomes, not rigid rules. You’ll have the autonomy to manage your work, with a culture built on trust
and accountability.
Health & Accident Insurance
Your wellbeing matters to us. We provide comprehensive health and accident coverage to support you when it
counts.
Complimentary Meals
Breakfast, lunch, and snacks are on us-so you can stay focused and energized throughout the day.
Sports & Outdoor Activities
From cricket matches to badminton games and monthly hikes, we keep things active with at least two sports events
every month.
Upskill with Us
Get access to learning platforms like Udemy and mentorship to continuously build your marketing and growth
skillset.
Performance Gets Rewarded
We recognize and reward great work through regular incentives, quarterly and annual awards, and ongoing
appreciation.
Location : Bommanhalli, Bengaluru
Working Days : Monday - Friday Onsite + Saturday Half Day (WFH)
Skills Required
- 1–3 years of experience in influencer marketing, talent management, creator partnerships, or entertainment
- Knowledge of the creator ecosystem
- Strong communication and interpersonal skills
- Experience with brand collaborations, deals, or creator management
- Ability to manage multiple creators and campaigns simultaneously
- Negotiation and coordination skills
- Organized, reliable, and adaptable
- Knowledge of one or more South Indian languages
Am I A Good Fit?
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The Company
What We Do
Confluencr is an India-focused influencer marketing agency that helps brands build preference, engagement, and conversions through creator campaigns. It combines marketer-led strategy, storytelling, and in-house technology to identify suitable creators, track campaign performance, and optimize activity in real time. The company operates across 15+ countries, has supported more than 700 brands, and is part of the Walnut Folks Group.
