The Role
Lead brand, business and futures strategy projects: synthesize research, craft brand stories, architectures and futures strategies, run day-to-day project delivery, support pitches and new business, and present to senior stakeholders.
Summary Generated by Built In
co: is a creative and strategic transformation partner for purpose-led organizations. We help our clients put purpose into practice — not just defining what they stand for, but also infusing it into everything they do, inside and outside their organization. Because it’s not just good for the world, but because it’s good for business too.
The role
We’re looking for a Senior Strategist to join our growing team. In this role you will work across our key strategic disciplines of brand, business and futures strategy, and across various industries including tech (B2B & B2C), financial services, healthcare, retail, recycling, conservation and more.
Who you are
You are an innately curious strategist with a desire to be part of a dynamic team who delve deep into complex and important strategic questions, seeking definitive answers for a top tier set of clients. You have a passion for getting to the heart of the problem, are experienced in using major strategic tools and processes to unearth insights and craft stories, and obsess about the details. You are comfortable in the room with senior, often C-Suite clients, and can flex your strategic skills into areas that may be new to you – the client, the ask, the subject matter, the category.
You have experience either leading or supporting in at least 2-3 of these major brand strategy endeavours: brand story and positioning, brand architecture, messaging, futures thinking. You have worked in at least one, and hopefully 2-3 of the following disciplines: business strategy, brand strategy, product marketing, sustainability strategy, futures. And you have worked with or for Fortune 500 and preferably Fortune 100 clients.
You bring a growth-oriented, proactive mindset to your work – both of the business, and your own professional development. You look for opportunities to be impactful and willingly lean in. Finding ways to support across different projects and tasks, from client work to new business and thought leadership.
You’re someone with a desire to make a positive impact on the world, and see crafting meaningful and purpose driven brand strategy as a way to do that.
What you’ll do
Working alongside fellow strategists and members of our creative and client engagement team, you’ll help our clients solve a wide variety of business problems: What’s their core purpose? How should they better tell their story? Who is their target audience, and what are their unmet needs? What are the threats and opportunities they’re facing, and how should they prepare and innovate in the face of them? Though no two projects are the same, you can expect to:
Undearth and synthesize insights: You'll be responsible for gathering and synthesising the relevant inputs to craft meaningful strategies, and collaborating with the team to shape them. This may include extensive desk research, qual and quant research, stakeholder and expert interviews, analyzing client and third party data, and more.
Craft brand stories, architectures and propel action: Using our purpose definition and action oriented approach, you’ll lead the way in crafting compelling brand stories, purposes and messaging that bring clarity to teams and businesses, and then use that as a platform to ideate new concepts, products, solutions, activations. You’ll develop brand architectures and create compelling rationales for how to simplify and optimize brands, and futures strategies that galvanize the direction a business needs to move in.
Drive daily and weekly project progress: As the senior strategist on the team, you’ll be responsible for the day-to-day running of the project, having a keen awareness of what needs to happen next to get to success, and working closely in partnership with the senior director and strategists on the team.
Pitch in on new business: You will support with both organic and net new growth needs, by helping to identify opportunities with existing clients, and supporting on new business pitches with tasks such as research, crafting narratives and helping to think through approach.
What you’ve done
- Have 5+ years experience in relevant industries or environments, such as brand strategy, business consulting, brand planning, brand marketing, product marketing, (consultant or client-side).
- Developed a strong knowledge of strategic tools and best practices, including but not limited to methodologies for research, portfolio and brand architecture, story and positioning development, messaging and naming, activation, circularity, futures thinking.
- Demonstrated the ability to synthesize large quantities of data (from sources such as qual and quant, primary and secondary research, exec interviews) to highlight actionable insights and resulting recommendations.
- Rolled up your sleeves and worked collaboratively with teams to reach a shared goal.
- Demonstrated ability to support the development of strategic thinking, write proposals, and work under tight deadlines in a fast-paced, entrepreneurial environment.
- Developed excellent communication skills and a high level of attention to detail.
- Cultivated an interest in new business and creating relationships that lead to organic growth.
Caring for our community
The co: community is deeply committed to continuing to build a diverse and inclusive workplace for all to thrive. We value and honor those with different backgrounds, unique perspectives, and believe that inclusive organizations build better teams and produce better work. We are a people-centered business that seeks to create safe spaces, lead by example, and make a positive impact on the world.
co: is proud to be an equal-opportunity employer and we value a diverse workforce. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, socioeconomic status, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Our Working Model
We value the innovation and connection that stems from in-person collaboration. Our hybrid structure strikes a balance between flexibility and face-to-face teamwork:
Standard Schedule: Two days per week in the office.
Anchor Week: Three days in the office during one designated week each month.
This rhythm ensures we stay aligned and connected while maintaining the benefits of a modern, flexible workplace.
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The Company
What We Do
co: is a creative and strategic transformation partner for purpose-led businesses. We believe today's most successful organizations are driven by an underlying purpose, one that is so central to their identity it influences everything they do, from capital investment to social media. These brands are ultimately defined by what they do and how they engage communities, not by what they say. For them, purpose becomes business strategy and storytelling becomes StoryDoing. At co:collective we design brands, experiences, and content for firms that transform who they are, how they act, and how they show up in the world, with the explicit goal of creating more StoryDoers.
