Senior Social Media Manager

Posted 7 Days Ago
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Dubai, ARE
Hybrid
Senior level
Agency • Marketing Tech • Consulting • Design
The Role
Leads end-to-end social media delivery for Ras Al Khaimah accounts, overseeing content strategy, bilingual planning, publishing, community management SLAs, crisis escalation, reporting, client relationships, team priorities, resourcing, and commercial performance. The role chairs editorial planning, coordinates shoots, ensures brand consistency across channels, and serves as the senior client escalation point.
Summary Generated by Built In

Contract : 3 to 6 months contract. In RAK 2/3 days per week.

The Senior Social Media Manager owns day-to-day delivery of social media account end to end — across Ras Al Khaimah Client. This is the senior point of accountability for content quality, publishing volumes, community management SLA performance and client escalation, chairing the weekly editorial room and holding a dotted line into the remote community management hub. The role carries full ownership of the account's delivery against contracted scope, and is expected to run the team, the calendar and the client relationship with minimal oversight from the Marketing team.

KEY RESPONSIBILITIES

Account Leadership & Client Management

• Own overall delivery of the scope across RAK social accounts

• Chair the weekly editorial room, aligning the senior/executive team and the creative producer on the month's content, shoots and priorities

• Act as the senior escalation point for the client on community management, sensitive content and reputational matters

• Lock the shoot plan one month ahead against the content calendar, working with the creative producer

• Build and hold the day-to-day client relationship, positioning the team as a trusted, senior extension of RAK marketing function

Content Strategy & Planning

• Set and sign off monthly content plans and bilingual (English/Arabic) copy direction across Instagram, TikTok, Facebook, YouTube, LinkedIn and X

• Ensure content, tone and visual direction stay consistent and on-brand across the destination and audiences

• Translate community insight, platform performance and business moments into forward content decisions

Team & Community Management Oversight

• Set day-to-day priorities for the remote community management hub and own its performance against SLA (standard enquiries within 1–2 hours, direct messages within 3 hours, negative sentiment within 1 hour, crisis monitoring within 30 minutes)

• Review and approve sensitive replies before publishing, and escalate to the client when risk or sensitivity requires it

Reporting & Commercial Delivery

• Monitor delivery against contracted monthly volumes

• Own monthly and ad hoc client reporting, consolidating performance and delivery across all five accounts

• Manage resourcing and delivery against the account's cost and margin targets

QUALIFICATIONS & SKILLS

• 4-6 years' experience in social media management, including at least 2 years in an social account management capacity, agency-side preferred

• Proven experience running tourism or destination social marketing

  • Social strategy and channel native content planning experience required

• Fluent English required; Arabic (spoken and written) strongly preferred given the bilingual content requirement

• Experience owning community management SLAs and crisis escalation protocols

• Confident, senior client-facing manner, comfortable managing up with client stakeholders and leading under pressure

• Based in the UAE, or able to relocate, with flexibility to travel regularly to Ras Al Khaimah (2/3 days per week)

Skills Required

  • 4-6 years of experience in social media management
  • At least 2 years of experience in social account management
  • Agency-side experience
  • Experience running tourism or destination social marketing
  • Social strategy and channel-native content planning experience
  • Fluent English
  • Spoken and written Arabic
  • Experience owning community management SLAs and crisis escalation protocols
  • Confident senior client-facing communication and leadership under pressure
  • Based in the UAE or able to relocate
  • Flexibility to travel regularly to Ras Al Khaimah two to three days per week

M+C Saatchi Group Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about M+C Saatchi Group and has not been reviewed or approved by M+C Saatchi Group.

  • Flexible Benefits — Flexible or hybrid working is a notable advantage, with some roles offering work-from-anywhere arrangements. Individual agencies may set office-attendance expectations, but flexibility remains a consistent feature across listings.
  • Healthcare Strength — Health, dental, vision, life, and disability insurance are available for eligible roles, particularly in the U.S. Wellness and mental-health resources are also referenced as part of the package.
  • Parental & Family Support — Paid parental and family leave is included, with generous parental leave noted in Australia. Family-friendly policies are highlighted alongside flexibility across multiple locations.

M+C Saatchi Group Insights

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The Company
HQ: London
Year Founded: 1995

What We Do

M+C Saatchi Group is a global creative solutions company and independent creative network. It combines creativity, data, technology, specialist expertise and strategic consulting to help clients build famous brands, address complex business challenges and tackle societal issues. Its capabilities span marketing and communications, experience and technology, consulting, media and sponsorship, social issues, sport and entertainment marketing, and talent management.

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