Job Title: Senior SEO Strategist (Content)
FLSA Status: Exempt
Hours: Full-Time. Monday–Thursday is 8am-5pm with the option to work from home on Tuesday. Friday is a work from home, half-day from 8am-12pm.
Salary Range: 72-76k annual compensation based on experience
Location: In office position located in Omaha, NE
Role Overview
The way people search is evolving fast — not just year to year, but day to day. Typing a question into Google is now just one option among many: asking an AI assistant, scrolling TikTok, or searching YouTube are just as common. We're seeking a senior-level strategist who can make sure our clients are visible across all of it. Your day-to-day focus will be the content and website architecture side of that growth: turning raw client data, business insights and goals into keyword strategies, site structures, and well-organized content strategies. Whether that means enhancing what's already live or driving strategy for new sites, pages, or experiences built to perform from day one. This is a hands-on individual contributor role, built for someone who wants to help define what organic growth looks like as search keeps changing.
Key Responsibilities
Content Strategy, Research & Intent Mapping (Main Focus)
• Data Mining to Strategy: Uncover hidden content opportunities by reviewing raw client files, customer service logs, white papers, product docs, and internal datasets to build long-term strategy plans.
• Keyword & Intent Mapping: Group search terms into semantic keyword clusters and map queries across the full user journey — informational, commercial, transactional, and conversational — to build topical authority without keyword cannibalization.
• On-Page Outlines & Blueprints: Develop detailed page outlines, structural recommendations, and content briefs for stakeholders.
Website & Information Architecture (Main Focus)
• Sitemaps & Hierarchy: Audit whole-site structures to design intuitive URL taxonomies, subfolder frameworks, and clear site navigation paths.
• Strategic Internal Linking: Design internal interlinking frameworks to distribute page authority, establish topical depth, and guide users through conversion funnels.
• Multi-Site Execution: Comfortably build, manage, and present holistic content and website search strategies across multiple client websites simultaneously.
AI Search & Generative Engine Optimization
• Adapt content, information architecture, and topical authority signals so client expertise is structured and surfaced effectively across AI-powered discovery platforms, including ChatGPT, Perplexity, Gemini, and Google's AI-powered search experiences.
• Develop keyword, topic, and entity strategies that reflect how people search today — including conversational, intent-driven, and long-tail queries shaped by AI-assisted search behavior.
• Stay invested in the future of search by exploring AI tools, testing new workflows, and rapidly adapting content and strategy as generative engines reshape discovery.
Reporting, Project Management & Cross-Functional Leadership
• Performance Reporting: Translate metrics from Google Search Console, GA4, and SEO dashboards into actionable insights and client-facing growth reports that drive sustainable results.
• Cross-Functional Project Leadership: Coordinate closely with clients, content creators, marketing professionals, and other stakeholders to ensure consistent messaging and cohesive SEO strategy across all channels and assets.
• Present Strategies & Results: Present content and search strategies to internal stakeholders and clients, articulating the value and business impact of organic growth initiatives.
Qualifications
Core Requirements
• Experience: At least 5 years in SEO or content strategy, with demonstrated results growing organic visibility and traffic.
• Content & Keyword Mastery: High proficiency with keyword research, topic clustering, intent mapping, content auditing, and building internal linking strategies.
• Communication & Problem-Solving: Excellent written and verbal communication skills, with the initiative to identify challenges and propose effective solutions. Comfortable presenting strategies to clients and internal stakeholders.
• Team & Collaboration: Works effectively across teams and stakeholders, incorporating feedback from multiple groups — clients, content creators, marketing, and technical teams — into a cohesive strategy.
• Project Management: Strong organizational skills and experience using project management tools to manage timelines.
Expected Senior Technical Background (Foundational Knowledge)
• Comfortable reading site crawl data (e.g., Screaming Frog) to spot indexation, canonical, or architecture issues.
• Foundational understanding of site speed, Core Web Vitals, schema markup, and URL redirect mapping.
• Familiarity with web development concepts (HTML, CSS, JSON) is a plus.
Extra Considerations
• Hands-on copywriting or editorial experience.
• Familiarity with AI-powered discovery platforms (ChatGPT, Perplexity, Gemini, and Google's AI-powered search experiences) and how content structuring affects AI citation and visibility.
• Relevant industry certifications (Google Analytics, Ahrefs, SEMrush, etc.).
• Experience with CMS platforms.
Skills Required
- At least 5 years of experience in SEO or content strategy with demonstrated organic visibility and traffic growth
- High proficiency in keyword research, topic clustering, intent mapping, content auditing, and internal linking strategies
- Excellent written and verbal communication skills
- Ability to present strategies to clients and internal stakeholders
- Strong problem-solving skills and initiative
- Ability to collaborate effectively with clients, content creators, marketing professionals, and technical teams
- Strong organizational skills and experience using project management tools to manage timelines
- Ability to read site crawl data and identify indexation, canonical, and architecture issues
- Foundational understanding of site speed, Core Web Vitals, schema markup, and URL redirect mapping
- Familiarity with web development concepts including HTML, CSS, and JSON
- Hands-on copywriting or editorial experience
- Familiarity with AI-powered discovery platforms and AI search visibility
- Relevant industry certifications such as Google Analytics, Ahrefs, or Semrush
- Experience with CMS platforms
What We Do
Hurrdat is one of a kind. A media, marketing, and entertainment company. We were founded in Lincoln, Nebraska as a small team of two in 2010, offering social media services to brands and athletes. A decade of growth later we've grown to be a uniquely well-rounded marketing and advertising company with in-house media, sports, entertainment, and film divisions. Mergers and acquisitions over the years with B2 Interactive, Disconnected Media, Digital Hero Films, Victory Fighting Championship, and Hail Varsity has grown our team to about 50 with offices in Omaha, Salt Lake City, and Lincoln. We serve over 200 clients who collectively operate in 8 countries, including 43 states in the United States. Our client range from local businesses just starting to build their brand and online presence to enterprise organizations. Our Managing Partners have spent 20-plus years in our industry developing solutions that are sophisticated and personalized to help each client reach their business goals. We’re not ashamed to say we have a lot of fun with our work. If you’re interested in working with us or just have a few questions, get in touch. We’d love to chat. Services offered include: · Search Engine Optimization (SEO) · Social Media Marketing · Web Design · Search Engine Marketing (SEM) · Content Strategies · UX Optimization · Event Marketing · Video/Film Production · Brand Development · Advertising and Media: ·· Print ·· Radio ·· TV ·· Outdoor ·· Live Events
