The Role
Develop and execute SEO and digital PR strategies to improve organic rankings, website traffic, lead generation, and brand visibility. Responsibilities include keyword research, technical and on-page SEO, link building, media outreach, press releases, journalist relationship management, thought leadership, content distribution, and performance tracking using analytics and SEO tools. The role also explores visibility across AI-powered search platforms and emerging channels.
Summary Generated by Built In
Role Overview
We are looking for a results-driven Senior SEO & PR Specialist to strengthen Armakuni’s online visibility, brand reputation, organic traffic, and lead generation. The ideal candidate will have hands-on experience in SEO, digital PR, media outreach, and content distribution, preferably within B2B technology, IT services, or SaaS.
Key Responsibilities:
- Develop and execute SEO strategies to improve organic rankings, website traffic, and qualified leads.
- Conduct keyword research, competitor analysis, on-page optimization, and technical SEO audits.
- Manage link-building initiatives and improve domain authority through high-quality backlinks.
- Plan and execute PR campaigns, media outreach, press releases, and thought leadership initiatives.
- Build relationships with relevant journalists, publications, industry media, and technology communities.
- Secure media coverage, guest articles, interviews, and opportunities to increase brand visibility.
- Collaborate with content and marketing teams to distribute content across relevant channels.
- Track SEO and PR performance using Google Analytics 4, Google Search Console, and relevant SEO tools.
- Explore opportunities to improve visibility across AI-powered search platforms and emerging search channels.
Required Skills:
- 4–7 years of experience in SEO and PR, preferably in B2B technology, IT services, or SaaS.
- Strong knowledge of technical SEO, on-page SEO, off-page SEO, and link building.
- Hands-on experience in media relations, press releases, journalist outreach, and digital PR.
- Familiarity with Ahrefs, SEMrush, Google Analytics 4, and Google Search Console.
- Excellent written communication, content development, and relationship-building skills.
- Ability to measure SEO and PR impact on brand visibility, website traffic, and lead generation.
Skills Required
- 4-7 years of experience in SEO and PR, preferably in B2B technology, IT services, or SaaS
- Strong knowledge of technical SEO, on-page SEO, off-page SEO, and link building
- Hands-on experience in media relations, press releases, journalist outreach, and digital PR
- Familiarity with Ahrefs, SEMrush, Google Analytics 4, and Google Search Console
- Excellent written communication, content development, and relationship-building skills
- Ability to measure SEO and PR impact on brand visibility, website traffic, and lead generation
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The Company
What We Do
Armakuni is a cloud-native technology consultancy and AWS Premier Partner dedicated to accelerating digital transformation for organizations worldwide. They specialize in driving digital transformation and accelerating software delivery by helping organizations use cloud-native technologies to drive growth, increase efficiency, and enhance customer value. Their expertise spans cloud advisory, deployment, integration, data engineering, and migration, positioning them as a key engineering partner for the AI era.
