Senior Public Relations Specialist

Posted 6 Days Ago
Be an Early Applicant
Atlanta, GA
Senior level
AdTech • Marketing Tech
The Role
As a Senior Public Relations Specialist, you will lead the development of PR strategies, manage media relations, mentor team members, and execute successful campaigns. Strong writing, communication skills, and media outreach experience are essential, along with a minimum of five years in public relations or communications.
Summary Generated by Built In

At Nebo, we believe in bringing a human-centered approach to public relations. At a time when everyone has a voice and we're all oversaturated with information, our goal is to help brands stand out in a meaningful and impactful way. If you're part storyteller, part strategist and have a way with building meaningful relationships with influencers and the media, we want to talk.

As a Senior Public Relations Specialist at Nebo, you will be responsible for bringing a brand's story to life through PR, from campaign ideation to managing media relations to flawless event planning and execution. And you'll be viewed as a leader to guide other members of your team to refine their skills in the same way. You should have a minimum of five years of public relations or communications experience and a solid understanding of public relations. A proven track record of strong writing and communication skills, media outreach experience and a passion for public relations are a must to be successful in this role.

Nebo is a human-centered agency built on a culture of respect, professional growth and care for every employee. With numerous perks, including hybrid in-office/remote work or fully remote work options designed to fit your needs, unlimited PTO, and free attendance to local marketing events, join this fun-loving team that occasionally talks Slack Smack.

Responsibilities

  • Lead creation and implementation of strategic public relations and communications programs that produce superior results for clients
  • Demonstrate media relations experience and execute media outreach by developing and maintaining strong national, local, trade and social media relationships as well as relationships with third-party influencers and thought-leaders
  • Act as a strategic advisor for clients, facilitating frequent and consistent client communications
  • Support creation of strategic communications plans and lead development of media outreach initiatives including media lists, pitch letters, key messaging documents, fact sheets and press releases; ongoing management of monitoring and trackers 
  • Develop and implement thought leadership programs, including facilitating speaking engagements and placing bylined articles
  • Research and integrate trending news, industry trends and compelling angles into PR programs
  • Manage event planning initiatives as well as execution, including staffing client events, as appropriate 
  • Provide comprehensive, insightful reports detailing the effectiveness of PR efforts
  • Mentor team members to develop, grow and refine their professional skills
  • Support team leadership in Nebo internal tasks such as hiring, business development and team growth

Skills Required

  • 7+ years of professional experience with media outreach and public relations as well as a proven track record of positive results and successes; strong preference for agency background 
  • Ability to successfully manage complex, fast-moving and unexpected communications challenges
  • Proficiency with AP Style writing and Cision 
  • Strong verbal, presentation and communication skills
  • Experience with social media marketing 

Qualifications That Will Set You Apart

  • You like to re-evaluate the status quo and find new, unexpected ways to address your client's questions
  • Familiarity with social media marketing, search engine optimization and paid media
  • Past experience with contributing to new business development
The Company
HQ: Atlanta, GA
122 Employees
On-site Workplace
Year Founded: 2004

What We Do

Nebo is a human-centered agency built for the digital world. There are more screens and platforms than ever before. Attention and trust are the most scarce resources. Nebo helps brands tell great stories and crafts experiences that resonate with your audience and drive measurable results.

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