Senior Product Manager, Conversion

Posted Yesterday
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Seattle, WA, USA
In-Office
146K-197K Annually
Senior level
Real Estate • PropTech
The Role
Own Redfin’s conversion funnel and product strategy, driving high-velocity A/B experimentation to increase agent and mortgage contacts. Develop roadmaps, requirements, and product designs; analyze data; align executives and cross-functional teams; influence technical direction; and deliver measurable growth across Redfin and Rocket businesses.
Summary Generated by Built In
This posting will be open until August 3 1 , 2026. Applications received after this date may not be considered.
Redfin is revolutionizing the $75 billion real estate industry. We use data, beautiful software, and innovative design to put customers first at every step in the home-ownership, renting, and financing process.
The Customer Growth team is the engine behind Redfin's demand generation. We convert Redfin's 50M+ unique monthly visitors into agent and mortgage demand across our buy, sell, and mortgage businesses. From tour scheduling to offer submission to mortgage lead gen, we own the conversion flows that connect users with Redfin real estate agents and Rocket Mortgage bankers. We move fast, running a high volume of A/B experiments while also making bigger bets on new contact channels. Since these opportunities are so fundamental to Redfin's overall success, this role will collaborate closely with teams across Redfin and Rocket.
That's where you come in. We're looking for a talented Senior Product Manager I to drive the next wave of customer growth. Your vision and solutions will directly and significantly impact Redfin's profitability. You'll own key parts of the conversion funnel, turning visitors into contacts for our agents and bankers. You'll balance iterative experiments with bigger bets across many layers of risk and ambiguity.
About the r ole
  • Build a vision and product strategy, while driving a cross functional and leadership alignment.
  • Run a high-velocity experimentation program. You'll design, execute, and learn from A/B tests to continuously improve conversion rates.
  • Forge roadmaps, requirements, and product designs, setting concrete goals to measure team success.
  • Work with stakeholders across businesses to build a cohesive experience, navigate tradeoffs, and drive business results.
  • Define and execute on the product roadmap for your team, rallying a cross-functional team of engineers, designers, marketers, and analysts to ship world-class products.
  • Influence engineering leaders on technical directions that have strategic impact.
  • Dive deep into data with analysts to offer critical insights and execute on product improvements.
  • Effectively communicate progress, outcomes, and recommendations to executives through clearly written narratives and reviews.
  • Improve the company's best practices and mechanisms as a senior Product leader on the team.

About y ou
  • Passionate about Redfin's mission.
  • 5+ years of Product Management experience working with a team to build and deliver new products or experiences.
  • Preferably with previous experience with conversion Product Management and a deep understanding of A/B testing.
  • Able to influence executives and entry-level employees alike across multiple functions.
  • A Learner. You've demonstrated an ability to quickly develop subject matter expertise in a complex area.
  • Someone with deep customer empathy. You can listen to users, understand their key problems, and develop intuitive solutions to these problems.
  • You have a track record of working on innovative problems that are ambiguous at the outset, simplifying complexity into something actionable.
  • Great communicator. You can distill a challenging problem into its essential elements, and clearly communicate your vision to the team and executives.
  • Analytical. You're data-driven at your core, and aren't afraid of rolling up your sleeves to take on a complicated analysis. You are able to articulate complex issues in a simple way.

What y ou'll g et
Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We've got your back. Check out our full list of Benefits and Perks.
About u s
Redfin is a technology-driven real estate company with the country's most-visited real estate brokerage website. As part of Rocket Companies (NYSE: RKT), Redfin is creating an integrated homeownership platform from search to close to make the dream of homeownership more affordable and accessible for everyone. Redfin's clients can see homes first with on-demand tours, easily apply for a home loan with Rocket Mortgage, and save thousands in fees while working with a top local agent.
This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the c ompany at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The c ompany provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team, at [email protected] .
The compensation information below is provided in compliance with all applicable job posting disclosure requirements. The compensation for this position is $145,700.00-$197,100.00. The position may also be eligible for an annual bonus, incentives, and other employment-related benefits including, but not limited to, medical, dental, and vision benefits, 401K retirement plan, and paid-time off. More information regarding these benefits and others can be found here . The information regarding compensation and other benefits included in this paragraph is the company's current, good faith estimate at the time of posting. [Compensation and benefits are subject to modification from time to time as the Company, in its sole and exclusive discretion, deems appropriate .] The Company may determine during its future reviews of the proposed compensation and benefits provided for this position, that the compensation and benefits for such position should be reduced. In no event will the Company reduce the compensation for the position to a level below the applicable jurisdictional minimum wage rate for the position. Los Angeles County and San Francisco Candidates only: qualified applicants with arrest or conviction records will be considered for employment per the Fair Chance Ordinance and the Fair Chance Initiative for Hiring.

Skills Required

  • 5+ years of Product Management experience building and delivering new products or experiences
  • Experience with conversion Product Management and deep understanding of A/B testing
  • Ability to influence executives and employees across multiple functions
  • Ability to quickly develop subject matter expertise in complex areas
  • Deep customer empathy and ability to understand user problems
  • Track record solving innovative, ambiguous problems
  • Strong written and verbal communication skills
  • Data-driven analytical ability, including complex analysis

Redfin Compensation & Benefits Highlights

  • Healthcare Strength Healthcare coverage is positioned as comprehensive, including medical, dental, vision, fertility benefits, and EAP for employees and their families. Materials emphasize availability to W‑2 agents as well as corporate staff.
  • Leave & Time Off Breadth Paid vacation and parental leave are highlighted, along with disability insurance, with some roles noting flexible vacation policies. This breadth stands out relative to traditional brokerages that often do not extend such leave to agents.
  • Equity Value & Accessibility An Employee Stock Purchase Plan allows employees to buy company stock at a discount and is called out in investor documents. This ownership pathway complements core cash compensation across roles.

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The Company
HQ: Seattle, WA
5,800 Employees
Year Founded: 2006

What We Do

Join the future of real estate! Redfin got its start inventing map-based search. Today, we’re a technology-powered real estate broker, instant home-buyer (iBuyer), lender, title insurer, and renovations company. We serve more than 95 markets across the U.S. and Canada and employ over 4,100 people. In 2021, we acquired RentPath which operates leading rental sites including ApartmentGuide.com, Rent.com, and Rentals.com. Combined with RentPath, we can now be a destination for all North American consumers looking for a home. From the technology we build to the real estate services we provide, every Redfinnian plays a part. Whether you’re starting your career, perfecting your skills, or changing gears, there’s a place for you at Redfin.

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Employees engage in a combination of remote and on-site work.

Typical time on-site: Flexible
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