Golden is an award winning all-in-one volunteer management platform that helps nonprofits, government agencies, businesses, and schools mobilize their communities . Golden was named #1 in Social Good on Fast Company's 2026 World's Most Innovative Companies list and recognized on Fortune's 2025 Change the World list.
The problem you'd solve: Golden ships value faster than it can explain it. You'd own that translation, turning product and technical work into value that decision-makers across complex industries can see.
The role: As Senior Product Marketing Manager, you'll build and maintain the positioning and messaging system that everything downstream runs on: pillars, personas, value propositions, proof points, and voice. Sales, client strategy, customer success, and AI all execute against the framework you create. Every time Golden ships, you turn it into release notes, the newsletter, documentation, decks, one-pagers, case studies, and web copy. You'll own sales enablement (battle cards, competitive briefs, case studies, decks) and lifecycle communications (onboarding sequences, adoption campaigns, lifecycle automation), with strategy and execution both in your hands.
Why it's a builder seat: This is a team-of-one senior IC role with no reports yet. You define the strategy, build the roadmap, and execute it, using AI tools to produce the output of a team two to three times the headcount. The programs you build earn the investment in additional resources.
What we're looking for: A track record in B2B SaaS product marketing where positioning, messaging, and ICP clarity measurably moved revenue. Experience marketing to complex, multi-stakeholder buyers. Nonprofit or government buyers are preferred, but if you bring that craft from education, healthcare, or corporate enterprise and are new to the vertical, that works too. You use AI tools consistently to produce real output at scale, not just to experiment. You move between framework design and hands-on execution without waiting for a team to form around you, and you have the technical fluency to learn the platform and work in it directly. The process includes a product teardown and a changelog-to-release-note work sample.
What we offer: Fully remote, full-time, open to candidates based in the United States. Compensation is flexible and calibrated to the right person. Most of all, you get the chance to define how an award-recognized social impact platform tells its story.
If you want to own the whole positioning system and see it carry through every launch, deck, and customer message, let's talk.
Skills Required
- Track record in B2B SaaS product marketing
- Experience developing positioning, messaging, and ideal customer profile clarity that measurably influenced revenue
- Experience marketing to complex, multi-stakeholder buyers
- Consistent use of AI tools to produce marketing output at scale
- Ability to design marketing frameworks and execute hands-on as a team-of-one senior individual contributor
- Technical fluency to learn and work directly in the platform
- Experience marketing to nonprofit or government buyers
- Experience in education, healthcare, or corporate enterprise marketing
