Senior Performance Marketing Manager

Posted 5 Days Ago
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Milan, ITA
Hybrid
45K-55K Annually
Senior level
Fintech • Payments • Financial Services
The Role
Own paid acquisition strategy and execution across assigned products, managing multi-channel B2C and B2B campaigns. Lead budgeting, forecasting, KPI analysis, mobile marketing attribution, testing, optimization, and stakeholder reporting across Google, Meta, TikTok, LinkedIn, Apple Search Ads, and affiliate channels. Collaborate with Product, Data, Creative, Brand, and Sales teams to drive measurable growth and develop strategic roadmaps.
Summary Generated by Built In

About us

Traditional banking has never really given you control over your financial life. Satispay exists to change that: to empower people through finance. That means making financial services easy and accessible for over 6.5M users.

We started with payments, then benefits, investing, cards... and we’re not done. Not even close. We follow the same logic every time: find a real problem, solve it properly, then look for the next one. The destination? To build the most loved financial platform in the world.

If you own outcomes rather than tasks, stay close to what users need, and refuse to wait for someone else to fix what's broken — you'll find people here who work exactly in the same way. And together, you'll build something worth being proud of.

What you'll be doing

As our Senior Performance Marketing Manager, you'll take full ownership of the paid acquisition strategy for your assigned product portfolio, driving multi-channel growth and combining analytical rigour with strategic vision.

Here's what that looks like in practice:

  • Product Ownership – Own performance marketing strategy and execution end-to-end for assigned products, from planning through reporting and optimisation.

  • Multi-Channel Acquisition – Plan, manage, and optimise full-funnel acquisition campaigns across key platforms, including Google (SEA, UAC, YouTube), Meta, ASA, LinkedIn, and TikTok.

  • B2C & B2B Strategy – Develop and execute tailored acquisition strategies across both B2C and B2B models, adapting the channel mix, messaging, and KPIs to different audiences and sales cycles.

  • Mobile Marketing – Apply advanced knowledge of mobile marketing dynamics, including attribution, deep linking, and mobile measurement partners (MMPs), to drive app-first product performance.

  • Data-Driven Strategy – Define and monitor KPIs, budgets, and forecasts, leveraging rigorous data analysis to guide decisions and improve results.

  • Cross-Functional Collaboration – Partner closely with Product, Data, Creative/Brand, and Sales teams to align performance strategy with broader company goals.

  • Stakeholder Management – Build strong relationships across the organisation, presenting results, insights, and strategic recommendations with clarity and confidence.

  • Continuous Testing – Monitor market dynamics and platform evolutions, actively proposing and testing new channel opportunities.

Who we're looking for

This role needs someone with real ownership and strategic vision who treats their channels and products as their own business, proactively solving problems and driving measurable business impact.

  • Experience – 5–7+ years in Performance Marketing roles with direct ownership of six-figure budgets.

  • Ownership & Accountability – 100% accountability for KPIs and outcomes, identifying challenges early and independently driving solutions.

  • Strategic Vision – Ability to turn long-term product and channel vision into structured roadmaps with clear hypotheses, priorities, and trade-offs.

  • Critical Thinking – Proactive approach to challenging the status quo across channel mix, budget allocation, tracking, creative, and cross-team workflows.

  • Autonomous Decision-Making – High comfort making decisions with incomplete information, taking responsibility for results, and learning quickly.

  • Channel Expertise – Hands-on experience managing campaigns across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, ASA, and Affiliation.

  • Data & Analytics – Strong proficiency in interpreting complex performance metrics and translating data into actionable forecasts and strategies.

  • Stakeholder Management – Excellent communication skills with the ability to influence and challenge stakeholders at every level.

  • B2B & B2C Exposure – Experience navigating both business models is strongly preferred.

  • AI-Savvy – Genuine interest and hands-on familiarity with modern AI tools to simplify workflows and optimise campaign performance.

  • Languages – Fluency in Italian and English, both written and spoken.

Don't worry if you don't tick every box. We believe in the power of different viewpoints and strengths. Your unique perspective is important as we build something special: if you're passionate and can make a difference, we truly encourage you to apply.

CareAbout: how we support your impact

We move fast, and evolution never stops. It’s a fun ride, but it can be challenging. To make sure our people truly thrive, we’re committed to making their lives easier, both in the office and out in the world. That’s why we created CareAbout:

  • ❤️ Health: private insurance for you and your family, psychological support with Serenis, mental health workshops.

  • 💰 Financial resources: Stock Option Plan, meal vouchers, relocation support if you’re moving countries.

  • ⚙️ Growth and development: professional development programs, internal mobility, language courses with Preply.

  • 🌱 Flexibility: unlimited PTO, hybrid working policy*, flexible working hours.

  • 👨‍👩‍👧 Family: enhanced parental leave, additional leave for child sickness.

*We embrace three days per week in-office (Tuesday and Thursday + 1 of your choice), with the option to request extra remote time.

Salary: €45,000 – €55,000 gross yearly.
This range is set using objective, gender-neutral criteria for the role's core requirements. However, we do not believe in putting a ceiling on talent. The final compensation package is tailored according to your unique experience and expertise. If your skills go beyond the standard profile, apply anyway so we can discuss a package that reflects your true value.

Equal opportunity employer

At Satispay, we're proud to be an equal opportunity employer. We celebrate diversity and inclusion, welcoming individuals of all backgrounds. This opportunity is open to everyone, regardless - for instance - of race, colour, religion, sex, gender identity, sexual orientation, and national originl. Join us in a workplace where everyone belongs!

Learn more about us

Curious what it's actually like here? Our values and pillars shape how we work every day: explore them here.

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Skills Required

  • 5-7+ years of experience in Performance Marketing roles
  • Direct ownership of six-figure budgets
  • Ability to own KPIs and outcomes, identify challenges, and independently drive solutions
  • Ability to develop strategic roadmaps with hypotheses, priorities, and trade-offs
  • Strong critical-thinking and proactive problem-solving skills
  • Comfort making autonomous decisions with incomplete information
  • Hands-on experience managing Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Apple Search Ads, and affiliate campaigns
  • Strong proficiency interpreting complex performance metrics and creating forecasts and strategies
  • Excellent stakeholder communication and influencing skills
  • Experience with both B2B and B2C business models
  • Hands-on familiarity with modern AI tools
  • Fluency in Italian and English, written and spoken

Satispay Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Satispay and has not been reviewed or approved by Satispay.

  • Equity Value & Accessibility — Stock options are granted to all permanent employees with performance-based top-ups, broadening access to ownership. This structure can elevate total compensation beyond base salary.
  • Flexible Benefits — A flexible benefits budget in Italy and meal vouchers, alongside relocation support, add tangible, locally relevant value to compensation. These choice-based elements can materially boost take-home value where available.
  • Leave & Time Off Breadth — Unlimited paid time off and flexible hours expand time-away and scheduling options. Enhanced parental leave and extra time off for a child’s illness further broaden leave coverage.

Satispay Insights

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The Company
HQ: Milan, Lombardy
750 Employees
Year Founded: 2013

What We Do

Satispay is a financial platform built around a simple idea: empowering people through finance by bringing your everyday finances into one place. You can pay, save, and invest from a single app, without the complexity that usually comes with financial services. We started in 2015 as a payment network, became an Italian unicorn in 2022, and have kept expanding ever since - into corporate welfare, Buy Now Pay Later, and investing, with debit cards in partnership with Mastercard marking our natural evolution toward banking. Today 6.5 million people and 450,000+ affiliated stores use Satispay: proof of what making financial services accessible to everyone looks like in practice, whether you're paying, getting paid, or managing welfare for a company. Our goal is straightforward: building the most loved platform in the world for managing your financial life. Behind it is a team of 750+ talented people across Europe, and we're still growing. If you'd like to be part of it, take a look at our open roles: https://jobs.ashbyhq.com/satispay?utm_source=ebli

Why Work With Us

Satispay is building the most loved financial platform in the world. 6.5M people and 450,000 shops already run on it. Everyone here holds stock options, so you own a piece of what you build. It's fast and not for everyone. If you want a comfortable seat, skip us. If you want your work to reach millions, come.

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