The Role
Lead paid user acquisition and performance marketing for mobile games across major advertising networks. Own campaign execution, optimization, ROAS, analytics, attribution, and deep-funnel metrics including retention, ARPU, CAC, and LTV. Develop game testing playbooks, coordinate creative testing across video, playable, and static formats, improve marketing processes, and collaborate with product, analytics, and design teams to drive profitable player growth across iOS and Android.
Summary Generated by Built In
Who We Are:
Gameberry Labs, a thriving mobile games studio established in 2017 and headquartered in Bangalore, has aimed for an extraordinary vision – to become the premier game development company on a global scale. As a bootstrapped and profitable startup, Gameberry Labs has taken the mobile gaming scene by storm. Since our inception in 2017, our games 'Ludo STAR' and 'Parchisi STAR' have captivated players around the globe, resulting in an impressive 250M+ downloads.
Our Belief:
Our profound belief in the transformative ability of mobile games lies in their power to reshape modern connections, entertainment, and learning experiences. We see them as personal buddies that boost our brains, melt away stress, and keep spirits high - anytime, anywhere.
Our Mission:
We want to make millions of people happy with games that they would love to grow old with. We are driven by a passion for creating exceptional gaming experiences that people will cherish for years to come. With our fearless team of dreamers and innovators, we are constantly pushing the boundaries of what's possible in the world of mobile gaming.
Highlight Reel:
- We’ve smashed through 300M+ game downloads — and counting!
- Our games have pulled in a whopping $275M+ in lifetime revenue.
- Over 15M+ players jump into our worlds every single month
- Both Parchisi STAR and Ludo STAR have each crossed the 120M+ download mark — absolute legends in their own right.
- Crowned Bootstrap Champ at the ET Startups Awards 2023
- Dropped our latest hit “Sorry World” in Oct 2025 — hit #1 on the US Play Store in just 2 weeks!
- Oh, and yes — we’ve handled 1M+ players online at once without breaking a sweat.
Cool Tidbits:
- Our games attract a monthly player base equivalent to the population of Australia, with over 20M players engaging each month!
- Players spend an astronomical 297.6 Mars Round Trips worth of time on our games daily!!!
Responsibilities
-Build new game testing playbook for mobile puzzle games
-Perform early testing of concepts to drive decision making around our pipeline of new games
-Plan, execute, and scale paid UA campaigns across Meta Ads, Google App Campaigns, Unity Ads, Applovin, TikTok Ads, and other top-performing networks.
● Own the execution and optimization of campaigns with a sharp focus on ROAS, not just installs.
● Work closely with the design team to drive the creative testing (videos, playables, static) and identify winning concepts.
-Build processes to increase the efficiency of creative markketing teams
-Use AI tools to increase efficiency of the entire process
● Own the campaign analytics & reporting. Analyze deep funnel metrics (Conversion rate, ARPU, LTV, retention) to double down on profitable cohorts.
● Collaborate with product, analytics, and design teams to align marketing strategies with game monetization and player engagement.
Requirements
●5-8 years of hands-on Paid UA experience in conceptualizing & executing campaigns across channels.
● Previous experience in Paid App marketing in mobilegaming industry
● Proven expertise in Meta Ads and Google Ads; experience with Unity Ads, AppLovin, and TikTok Ads is highly valued.
● Strong knowledge of MMPs (Singular, Adjust, AppsFlyer) and attribution best practices.
● Analytical mindset with fluency in Excel, CAC/LTV analysis.
● Experience running campaigns on both iOS (SKAN) and Android, navigating IDFA restrictions with confidence.
● Performance-first approach to creative testing—knowing what works and why
Your Adventure at Gameberry Labs:
At Gameberry Labs, we're all about riding the wave of new trends, tech, and building the best possible player experience that shapes the gaming universe. We strive to be at the forefront of casual game entertainment. When you join us, you're stepping into a place where your ideas count and your impact matters.
We offer an autonomous studio setup that fosters fast decision-making, empowering you to make a significant impact and accelerate your professional growth.
Why Choose Us:
- Freedom to be you.
- Get in on a seriously competitive salary.
- Hungry? Enjoy free daily lunches.
- We've got your back with company-paid health insurance.
- Team fun? It's our thing!
- Opportunity knocks with limitless growth potential.
- We're making a global splash.
- Your playground: a studio that owns the P&L of its creations.
- Inspiring, down-to-earth teams are our secret sauce.
- Dive into challenges, learning, and growth at warp speed.
- We want to take India to the list of "Top 10 Gaming Studios" in the World.
Ready to embark on this thrilling quest? Join us and let's create gaming history, one pixel at a time.
Skills Required
- 5-8 years of hands-on paid user acquisition experience conceptualizing and executing campaigns across channels
- Previous paid app marketing experience in the mobile gaming industry
- Expertise with Meta Ads and Google Ads
- Experience with Unity Ads, AppLovin, and TikTok Ads
- Strong knowledge of mobile measurement partners, including Singular, Adjust, or AppsFlyer, and attribution best practices
- Analytical mindset with fluency in Excel and CAC/LTV analysis
- Experience running campaigns on iOS using SKAN and Android while navigating IDFA restrictions
- Performance-focused approach to creative testing
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The Company
What We Do
At Gameberry Labs, we are building the next-gen social games that aim at bringing people closer. We spread love and happiness. We have successfully built a global user base for our first two games: Ludo STAR and Parcheesi STAR. Based in Bangalore, we are working on creative and innovative ideas around mobile games using the latest technologies. If you are interested in amazing people with your art, creativity, and knowledge then Gameberry is exactly the place for you
